Watertight Marketing PodBlog

Should we Overcome Objections or Validate Concerns?

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Do you want to win the argument or build trust? This post explores the way we approach the concerns that buyers, or their trusted allies, might have. Relates to Touchpoint Leak 5 - No Critical Approval.

Key links to accompany this episode:

  • The original blog post is here
  • The Watertight Marketing book (see Chapter 2 and 7)
  • The Watertight Marketing Test (Foundation 2, Balanced Routine would be low if this is where you need to focus)

    •  Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, Sales, Veto, Objection Handling, Leak 5, #tweakyourleaks

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    Watertight Marketing PodBlogBy Bryony Thomas

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