Does your messaging speak directly to decision makers—or leave them guessing if you’re the right fit?

In this insightful SPEAKPact episode, discover why strong storytelling and authenticity matter more than a perfectly polished image when engaging visitors.

Learn that meeting planners look for trust, relevance, and a cohesive online presence before they ever reach out.

Understand why a speaker’s website should evolve as their career grows, reflecting both credibility and clarity at every stage.

Recognize that one of the biggest mistakes new speakers make is trying to appeal to everyone instead of defining a clear niche.

Learn why establishing a strong brand and core message should come before investing heavily in a website.

Embrace the importance of speaking directly to decision makers while still addressing the outcomes their audiences care about.

Uncover how sharing your intellectual property and creating separate pages for distinct audiences increases demand and helps the right opportunities find you.

Uncover:

Why your website must evolve as your speaking career grows—and what subtle signals show planners you’re ready for bigger stages.

What meeting planners are really scanning for before they ever reach out—and how quickly they decide if you’re a fit.

Why storytelling and authenticity outperform a “perfect” website when it comes to holding attention and building trust.

The common positioning mistake that quietly limits bookings for emerging speakers—and how clarity changes everything.

Why your core message matters more than design upgrades when you’re ready to grow your speaking business.

How the most successful speakers speak to decision makers while still showing impact for the audience—without overexplaining.

What separates speakers who attract opportunities from those who chase them—and why visibility of ideas plays a bigger role than most realize.

Celebrated speaker agent, Antoniette Roze and Web Designer for Professional Speakers, Kristin Adkins delve into the evolving landscape of speaker websites, emphasizing the importance of maintaining an updated and cohesive online presence. They discuss the critical role of storytelling in engaging potential clients, the common pitfalls new speakers face, and the necessity of understanding both the audience and decision makers.

Kristin shares insights on how to effectively market oneself as a speaker, the value of authenticity, and the importance of sharing intellectual property to build demand. The discussion culminates in actionable advice for aspiring speakers looking to enhance their online presence and grow their careers.

Understand that if your website isn’t doing the selling for you, it may be costing you opportunities.

Learn the difference between chasing gigs and attracting them—it starts with your message.

Ready to stop blending in and start getting booked? Watch now to discover what meeting planners actually look for, why your website must evolve with your speaking career, and how clarity—not perfection—positions you for bigger stages.

LEARN MORE at https://taplink.cc/1antoniette

Connect with our guest, Kristin Adkins at:

https://www.linkedin.com/in/kristin-adkins/