Your "Page Not Found" (404) page might be doing more harm than good — or at the very least, missing a chance to connect. In this episode, Charly explains how to turn that dead-end page into a warm welcome that builds trust and boosts engagement.

📌 You'll discover:

✅ AI tools sometimes generate fake links to your site

✅ How this affects your site's reputation and user experience

✅ What your 404 page should include beyond “Sorry, not found”

✅ Smart ways to turn lost visitors into warm leads

🔗 Whether you add a search bar, newsletter opt-in, or a chatbot, your 404 page can go from frustrating to functional - and help your site work harder for you.

🔗 Join the discussion in my community: https://askcharlyleetham.locals.com

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