Rise and Shine: Your Dose Of Business Tech Inspiration

Blindly following tutorials you find on the Internet can leave you exposed. Whether that’s an AI crypto trading bot or a WordPress function, you need to know what you’re putting into your systems.

Crypto Traders were tricked into sending scammers their trades after following a YouTube tutorial for a Claude built AI trading bot.

Today, Charly discusses:

✅ How a crypto trading bot was really just a crypto transfer mechanism

➡️ Why a WordPress function that works could still cause you trouble

⚡ What you’re trusting copied code with, beyond the task you want done

⭐ How to protect yourself if you want to DIY

You don’t need to become a programmer to make an informed decision, you absolutely need to be able to make that informed decision though.

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

Looking for an alternative to the subscription based M365 Office?

LibreOffice is a free, open source office suite that's worth considering if you're looking for an alternative to Microsoft Office for your business. Lots of features but is it compatible enough with Microsoft Office to do the job?

There's more to that decision than whether it can open a Word document or an Excel spreadsheet. The features you rely on and the way your tools work together deserve a look before you commit to a change.

✅ What is Libre Office?

➡️ What does it include?

⚡ Is it really compatible with Microsoft Office?

⭐ How can you migrate easily?

For business owners, there's value in having a choice and understanding what that choice involves.

Join Charly for a look at LibreOffice and the considerations that could make it a reasonable alternative for your business.

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

When someone says “just automate it”, do you know what you’re agreeing to? Business automation can save you time, but there’s more to the decision than the work you’d like it to take off your hands.

Advancements in tech, including AI, has made the idea of connecting your tools and automating your workflows even more appealing. The benefits are worth considering, along with the work and decisions behind getting the result you want.

That word “just” leaves some questions unanswered:

✅ How much is involved in making an automation useful to your business?

➡️ What might you be committing to after the initial setup?

⚡ What happens if it works, but produces the wrong result?

⭐ Where does the technical work end and your business judgement come in?

You don’t need to build the integration yourself to have a say in what you’re paying for. Understanding the trade-offs gives you more to base your decision on than the promise of saving time.

Join Charly for today’s Mindset Monday as she puts some substance behind “just automate it”, so you can decide what’s worth taking on.

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Music and Credits to:

Paradise Found is covered under Creative Commons.

"Paradise Found" Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/

There’s more to protecting your WordPress website than keeping it updated. Your login habits can leave opportunities for an attacker, while your hosting provider’s security controls can limit how far an attack reaches.

A recently patched WordPress vulnerability called Click-To-Shell could allow access to the actual server. Understanding how it worked helps answer:

✅ Whether your login habits are leaving your site vulnerable

➡️ What a security plugin should provide you

⚡ What you might need to do after a security update

There are practical lessons for business owners in recognising unexpected activity and knowing what to ask your hosting provider.

How much do you know about the protection behind your website?

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

You’ve fixed an image on your website, shared the page again, and Facebook is still showing the old one. The Facebook Sharing Debugger can help you find out what Facebook sees when it reads your page.

Charly walks through a real page to show you:

✅ Why changing an image on your website may leave the Facebook preview unchanged.

➡️ What the debugger can reveal about the page you're trying to share.

⚡ How to check the preview Facebook will use before you share the link again.

If you share pages from your business website, it’s useful to know where to look when the preview doesn’t match what’s on the page.

Has Facebook ever kept showing an old image after you’d changed it?

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

A small hardware store facing a new Bunnings across the road went on to have the biggest two years of its owner’s career. It didn't try to win by lowering its prices, the owner changed the game.

Direct response marketer John Dwyer joins Charly to share practical campaigns that helped smaller businesses attract leads and compete without discounting:

✅ A value-added incentive gave customers a reason to choose the local hardware store over Bunnings

➡️ A Facebook contest generated 917 leads for a water filtration business in its first week

⚡ A restaurant built a database of 90,000 people and used it to fill otherwise empty tables

⭐ Matching the offer to the right audience helped turn promotions into genuine sales opportunities

There are plenty of ideas here for business owners who need to stand out without becoming the cheapest option.

What could your business offer that would take the customer’s attention away from price?

Main website - https://theinstituteofwow.com

Vacations Incentive - https://vacationsincentive.com

Facebook Contest Formula - https://leadscontest.com

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

A system can handle routine work every day and still leave your business struggling when something goes wrong.

A duplicate payment, an unusual refund or a failed connection between systems can interrupt the usual process. That’s when you find out how much your technology can help your team recover:

✅ Why routine success can give you a false sense of reliability.

➡️ What staff need to know before they can finish interrupted work.

⚡ Why a single exception may take longer to fix than the original transaction.

⭐ Why rare problems can become a regular cost as the business grows.

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

Your website can be secure, fully updated and working exactly as expected, while code from a trusted supplier puts your visitors at risk.

That’s what happened when an exposed API key allowed Brevo, the service behind marketing forms, website tracking and customer chat on more than 100,000 websites, to be compromised. Visitors loaded the attackers’ code directly into their browsers, and anyone logged into WordPress as an administrator faced an additional risk.

Charly discusses the compromise and what business owners should consider

✅ What do you do need to think about when a compromise occurs?

➡️ What you need to do if a supplier causes a compromise on your site?

⚡ Can you keep your website safe?

If your website uses externally provided apps, forms, chat, tracking or plugins, you’re trusting more than your own website security.

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

Do you use your AI Chat as a glorified search engine? Many of us do because it's an effective way to collate data and analyse it. What happens when you ask for information, your AI "interprets" the request differently and presents you with a confident answer?

That's what Charly discusses in todays episode.

✅ A confident answer can still be answering the wrong question

➡️ The shortlist may have been narrowed before you ever see it

⚡ Checking what the AI searched for can be as important as checking its answer

When you ask AI to search the web, how certain are you that it’s searching for what you asked? The answer may look convincing, yet the search behind it can take your request somewhere you never intended.

There's an interesting lesson here for Business Owners.

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

Business systems are complex and when something goes wrong, trying to work out what it is and how to fix can be an exercise in futility. It becomes even more frustrating when there are multiple providers involved and each say their system is working correctly.

Todays episode discusses that and asks four questions:

✅ Why is it so difficult to identify where the problem sits?

➡️ What do you need to do?

⚡ How can you get out of the cycle?

⭐ What can the business do while the underlying problem is being resolved?

Have you got a technology problem that still exists because nobody can tell you where it sits?

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Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

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Music and Credits to:

Paradise Found is covered under Creative Commons.

“Paradise Found”

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/