Ever wonder what’s lurking on your web server? In this episode, Charly shares a real-world server audit that uncovered years-old WordPress installs, malicious PHP files, and leftover databases — all hidden risks just waiting to be exploited.

📌 You’ll learn:

✅ Why abandoned WordPress installs can be major security holes

✅ What encrypted payloads are and how they work

✅ How to identify and clean out malicious or outdated files

✅ The benefits of clearing unused databases and user accounts

✅ Why regular audits protect your server and reduce hosting costs

🛡️ Doing a simple audit could save you from a major hack. Don't wait for something to break — check what's on your server now.

🔗 Want to learn more about secure hosting and server maintenance? Join us inside the community: https://askcharlyleetham.locals.com

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Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

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Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Feeling overwhelmed by SEO advice? Charly strips it back to the essentials in this episode, explaining exactly what you need to do (and avoid) to help your website rank — without falling for spammy tricks or getting penalized.

📌 You’ll discover:

✅ Why metadata like site title and description still matter

✅ The best WordPress SEO plugins Charly recommends

✅ How to pick and place keywords naturally in your content

✅ Why backlinks can help — or harm — your ranking

✅ How to write content that both humans and search engines love

🛡️ Charly also shares his golden rules, including the 1 keyword per 100 words tip and how fresh content boosts your rank faster than gimmicks.

📢Join the discussion in my community: https://askcharlyleetham.locals.com

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LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Struggling to get your site listed on Bing? You're not alone — and there's a fix. In this episode, Charly walks you step-by-step through using Bing Webmaster Tools to submit your site, verify ownership, and boost visibility.

📌 You'll learn:

✅ How to set up a Bing Webmaster Tools account and verify your domain

✅ Why submitting an XML sitemap is critical for search indexing

✅ How to create and manage a sitemap using WordPress plugins like SmartCrawl Pro

✅ What “not enough inbound links” means — and what you can do about it

🛡️ Charly also shares pro tips for avoiding junk pages in your sitemap and optimizing what gets indexed, so only the most valuable parts of your site make it into Bing search.

🔗 Tools mentioned:

SmartCrawl Pro: https://wpmudev.com/project/smartcrawl-seo/

(Charly receives a commission for purchases made from this link)

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Facebook: https://www.facebook.com/askcharlyleetham

Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

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Ever felt burned by a “new customer” deal that leaves loyal users behind? In this episode, Charly unpacks her reaction to a Xero ad offering deep discounts and gift cards to newcomers — while long-time users continue paying full price.

📌 Inside this episode:

✅ Why loyalty pricing matters to small businesses

✅ The risk of alienating long-term customers

✅ Real talk on rising SaaS costs vs. value received

✅ A reminder to treat your own clients with care — they notice

🛡️ Charly shares her pricing philosophy: steady rates for loyal customers unless forced by external costs — a strategy that keeps trust high and churn low.

How do you feel about paying full price while others get sign-up perks? Join the discussion and rethink how you nurture your client relationships.

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

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Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

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Ever had a moment of panic when your website suddenly vanishes? In this episode, Charly explains what really happens when a website goes down — and how to handle it like a pro.

📌 You’ll learn:

✅ Common reasons websites go offline (DNS, server failure, attacks, expired domains)

✅ What to check before contacting support (screenshots, errors, network tests)

✅ How to clearly communicate the issue to your tech team

✅ Tips to monitor uptime and avoid downtime

🛡️ Practical troubleshooting tools mentioned include:

Down For Everyone Or Just Me

Pingdom

MXToolbox SuperTool

🔗 Consider uptime monitoring like WP MU Dev to stay ahead

https://askcharlyleetham.com/likes/wpmudev

(Charly receives a commission for purchases made from this link)

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

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Facebook: https://www.facebook.com/askcharlyleetham

Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

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Thinking of buying one of those "magic" dongles that promise global internet access without VPN fees? In this episode, Charly breaks down what a Decentralized Private Network (DPN) really is and why it might be too good to be true.

📌 You’ll learn:

✅ What a DPN is and how it compares to a VPN

✅ Why these devices can pose serious security and privacy risks

✅ How your bandwidth, data, and legal liability could be affected

✅ The hidden dangers of letting unknown users access your network

🛡️ These dongles create peer-to-peer networks that might let anyone use your internet connection—raising concerns about hacking, bandwidth theft, and legal responsibility for others' actions online.

🔗 Charly’s advice: Think carefully before trading a few bucks in VPN fees for potential security nightmares.

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

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Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Most people just see a padlock in the browser and think, “Secure, cool.” But do you actually know what HTTPS does—or what happens when it’s broken, expired, or misconfigured?

In this episode, Charly explains how HTTPS works, what SSL certificates do behind the scenes, and why this protocol is critical for trust, security, and even search engine rankings.

📌 In this episode:

✅ What HTTPS is and how it protects your data

✅ What SSL certificates do — and who verifies them

✅ Why that padlock builds customer trust (and Google juice)

✅ What causes certificate errors and mixed content blocks

🛡️ The risks of self-signed certificates and expired setups

🔗 Tip: Use Let’s Encrypt or Cloudflare for free, trusted SSL certificates

🔗 Join the discussion in my community: https://askcharlyleetham.locals.com

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Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

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Ever updated your website only to find your changes don’t show up? That’s caching in action — and it can speed up your site or totally wreck your user experience if you don’t manage it right.

In this episode, Charly explains caching from the ground up, covering browser, server, CDN, and even ISP-level caching. Learn how it works, where it can go wrong, and what you need to do to avoid the biggest pitfalls.

📌 In this episode:

✅ What caching actually is — and why it matters

✅ Different types: browser, server, CDN, ISP

✅ Why outdated cache can break sites and confuse users

✅ When caching improves speed and when it makes things worse

🛡️ Why “more caching” isn’t always better — and how to reset everything

🔗 Tip: Use a VPN to test for ISP caching if you suspect a stuck version

🔗 Join the discussion in my community: https://askcharlyleetham.locals.com

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Twitter: https://twitter.com/yourbizmgr

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LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

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If you’ve ever been told “that’s your private IP, not your public one” — or gotten mysteriously blocked from a site or app — your IP address is likely the culprit.

In this episode, Charly breaks down what IP addresses are, the different types, and why they still matter (even if you never mess with them yourself).

📌 In this episode:

✅ What IP addresses do and how they route your data

✅ IPv4 vs IPv6 — and why we’re running out of the old ones

✅ The real difference between public and private IPs

✅ Dynamic vs static IPs — and why it matters for whitelisting

🛡️ How IPs affect blocking, access, and network security

🔗 Join the discussion in my community: https://askcharlyleetham.locals.com

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Twitter: https://twitter.com/yourbizmgr

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LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Ever changed a domain setting and wondered why your emails vanished or your website stopped showing the right version? This episode breaks down the real reasons behind DNS propagation delays and what you can do to avoid disaster.

📌 In this episode, Charly explains:

✅ What DNS propagation really is (hint: it's not instant)

✅ Why your changes take time to spread across the internet

✅ What TTL (Time to Live) means and how it affects your updates

✅ Best practices before migrating websites or email servers

✅ Tools like “What's My DNS” and “MXToolbox” to track changes

✅ Why caching (browsers and ISPs) can trip you up

🛡️ Avoid lost emails, broken sites, and confusion by understanding the pull nature of DNS updates and planning ahead.

🔗 Tool Mentioned: https://www.whatsmydns.net

🔗 Tool Mentioned: https://mxtoolbox.com/supertool.aspx

🔗 Join the discussion in my community: https://askcharlyleetham.locals.com

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Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

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