Rise and Shine: Your Daily Dose Of Business Tech Inspiration

Should You Use a Subdomain or Subdirectory for Better SEO and Branding? (2025/628)


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Wondering whether to use a subdomain (like blog.mysite.com) or a subdirectory (like mysite.com/blog) for your blog, store, or support portal?


In this episode, Charly explains the difference — and why it matters for SEO, branding, and user trust. He also reveals a clever WordPress setup tip that improves site security and makes updates easier.


📌 In this episode:


✅ When to use subdomains vs. subdirectories


✅ Why subdirectories boost SEO authority


✅ How subdomains can complicate analytics and trust


✅ The smart way to install WordPress in a separate folder


🛡️ Security benefits of clean file structures


🔗 Real-world examples from Google, Shopify, and Charly’s own site


Understanding these differences can save you hours of SEO cleanup and boost your site's performance from day one.


📢Join the discussion in my community: https://askcharlyleetham.locals.com


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Rise and Shine: Your Daily Dose Of Business Tech InspirationBy Ask Charly Leetham