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Are You Wasting Ad Spend? | Josh Ocasio’s Guide to Local Marketing
Episode Summary
In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Josh Ocasio, a digital marketing strategist who has managed over $16 million in paid ads and generated more than $70 million in revenue for his clients. Together, they dive deep into how local, service-based businesses can build authority online, leverage social proof, and use video content to stand out in competitive markets.
Josh shares practical insights on adapting marketing strategies for today’s social media landscape, where traditional tactics often fall flat. He explains why video testimonials boost conversions, how text follow-ups outperform email, and why consistent engagement with prospects is key to nurturing leads. The conversation also highlights onboarding strategies, campaign automation, and cost-effective ways small businesses can maximize their ad spend while building trust and authority in their communities.
Whether you’re a business owner, service provider, or entrepreneur looking to strengthen your marketing, this episode is packed with actionable strategies to help you grow smarter, not harder.
Chapters
00:00 – Introduction to Josh Ocasio and His Business
03:02 – Building Authority Online for Local Businesses
06:08 – The Evolution of Social Media Marketing
09:03 – Content Creation Strategies for Engagement
12:00 – Adapting Online Strategies for Local Businesses
14:57 – The Power of Testimonials and Video Content
18:14 – Nurturing Leads Through Effective Communication
24:53 – The Power of Local Authority vs. Online Presence
30:01 – Maximizing Ad Spend for Small Businesses
36:18 – Effective Onboarding for Service-Based Businesses
48:57 – Efficient Content Creation for Local Clients
53:02 – Launching Effective Campaigns
56:03 – Lead Generation and Nurturing Strategies
01:00:59 – The Value of Automation in Sales
01:05:50 – Success Stories and Overcoming Hesitations
Connect with Josh Ocasio
Instagram: @joshocasio
Website: Coming Soon
Online Article: New York Weekly
Email: Via Instagram DM
Follow Josh for insights on authority building, local marketing, and effective strategies to grow your service-based business.
View all episodes
By Zach Shrum
5
55 ratings
Episode Summary
In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Josh Ocasio, a digital marketing strategist who has managed over $16 million in paid ads and generated more than $70 million in revenue for his clients. Together, they dive deep into how local, service-based businesses can build authority online, leverage social proof, and use video content to stand out in competitive markets.
Josh shares practical insights on adapting marketing strategies for today’s social media landscape, where traditional tactics often fall flat. He explains why video testimonials boost conversions, how text follow-ups outperform email, and why consistent engagement with prospects is key to nurturing leads. The conversation also highlights onboarding strategies, campaign automation, and cost-effective ways small businesses can maximize their ad spend while building trust and authority in their communities.
Whether you’re a business owner, service provider, or entrepreneur looking to strengthen your marketing, this episode is packed with actionable strategies to help you grow smarter, not harder.
Chapters
00:00 – Introduction to Josh Ocasio and His Business
03:02 – Building Authority Online for Local Businesses
06:08 – The Evolution of Social Media Marketing
09:03 – Content Creation Strategies for Engagement
12:00 – Adapting Online Strategies for Local Businesses
14:57 – The Power of Testimonials and Video Content
18:14 – Nurturing Leads Through Effective Communication
24:53 – The Power of Local Authority vs. Online Presence
30:01 – Maximizing Ad Spend for Small Businesses
36:18 – Effective Onboarding for Service-Based Businesses
48:57 – Efficient Content Creation for Local Clients
53:02 – Launching Effective Campaigns
56:03 – Lead Generation and Nurturing Strategies
01:00:59 – The Value of Automation in Sales
01:05:50 – Success Stories and Overcoming Hesitations
Connect with Josh Ocasio
Instagram: @joshocasio
Website: Coming Soon
Online Article: New York Weekly
Email: Via Instagram DM
Follow Josh for insights on authority building, local marketing, and effective strategies to grow your service-based business.