Are You Wasting Your Time on These SEO ‘Best Practices’? | EP 52

What it’s about SEO can be a confusing marketing tool to wrap your head around, especially when articles discussing algorithm changes are shared like wildfire. When you’re not an SEO expert, figuring out which articles are accurate and which rules to apply to your own content to boost your ranking is kind of like taking a shot in the dark. As a leading SEO expert, Kyle Roof oversees tests aimed at determining what is or isn’t a ranking factor in Google’s algorithm. If you’ve come across contradictory answers in your research about best SEO practices, this Biz Chat episode will clear up some of the biggest misconceptions for you, and highlight where you should be focusing your efforts. In this interview, I talk to Kyle about some common SEO myths, why you don’t need to overthink your content, and the importance of internal linking.