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Are your clients gossiping about you?
“95% of all purchase decisions are done in the subconscious,” says Harvard Business School professor Gerald Zaltman. To what extent does a brand influence our subconscious, and wait a minute, what even is a brand? Listen to find out.
Links
https://theponderlab.medium.com
https://theponderlab.medium.com/are-your-clients-gossiping-about-you-7ea284609a03
https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it
https://www.theponderlab.com
Questions?
Like these episodes?
Consider buying me a tea.
Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.
View all episodes
By Ilsmarie Presilia“95% of all purchase decisions are done in the subconscious,” says Harvard Business School professor Gerald Zaltman. To what extent does a brand influence our subconscious, and wait a minute, what even is a brand? Listen to find out.
Links
https://theponderlab.medium.com
https://theponderlab.medium.com/are-your-clients-gossiping-about-you-7ea284609a03
https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it
https://www.theponderlab.com
Questions?
Like these episodes?
Consider buying me a tea.
Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.