Pondered Bytes

By Ilsmarie Presilia

You know how a lot of companies provide solutions that their customers struggle to connect with? A lot of these ideas are great but are executed poorly or are lacking depth and purpose.

In this show,... more

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FAQs about Pondered Bytes:

How many episodes does Pondered Bytes have?

The podcast currently has 15 episodes available.

Pondered Bytes episodes:

August 01, 2025 The Rise of Non-leaders: A Story of Lost Culture
Edelman’s latest Trust Barometer (2025) shows that not only is trust plummeting across society, but that in addition, grievance is sharply on the rise. Globally there’s a feeling of being left behind—why is this, and what does leadership have to do with it? In this solo monologue, I hypothesise how culture, our positivity obsession, and the democratisation of leadership roles may be fueling both distrust and resentment. When everyone is cast as a leader or entrepreneur, does society suffer? Let’s dig in and ponder.

Links
Free downloadable PDF booklet: https://tinyurl.com/pb-ildc-EP1
2025 Edelman Trust Barometer: https://www.edelman.com/trust/2025/trust-barometer

Questions, thoughts?
Leave a comment or send me an email ([email protected]).

Like these episodes?
Consider buying me a tea.

More resources? Pondered Insights!
https://theponderlab.substack.com/
https://theponderlab.gumroad.com/

Socials
https://zaap.bio/theponderlab
https://instagram.com/theponderlab
https://www.pinterest.com/theponderlab/

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music: "Cognitive Trap Blues" by Suno.
Brought to you by The Ponder Lab, now broadcasting from a different continent.
...more
49min
July 31, 2025 Trailer: Pondered Bytes—Inferior Leadership = Doomed Company with Ilsmarie Presilia
Pondered Bytes is back—with a twist! After a few years away and now broadcasting from an entirely different continent, the podcast returns as an ongoing miniseries: Inferior Leadership = Doomed Company. This time, we’re diving into leadership, its supporting roles, and workplace culture—exploring how all of these are shaped by fascinating cognitive phenomena. And yes, just like the main show, this miniseries is a solo journey… though anything could happen in an ongoing series.

Whether you’re a longtime listener or just discovering the podcast, Inferior Leadership = Doomed Company promises deeper dives, sharper insights, and unfiltered reflections. Get ready for a more direct, honest, and bold take—designed to leave you with plenty to ponder after each episode. Curious about what makes organisations tick (or crumble)? You’re in the right place. Have thoughts or topics you want covered? Drop a message in the comments or send me an email at [email protected]!

Let’s continue pondering together—and remember: stay critical, rebels.
...more
3min
June 30, 2022 The intricacies of culture
Culture is everywhere, but only a few know and understand what it is. In this final episode of Pondered Bytes - for now - we investigate, and explore the various ways of doing things and how there really isn't a "right" way.

Links
https://www.linkedin.com/in/ipresilia/
https://www.theponderlab.com/
https://theponderlab.substack.com
https://www.goodreads.com/book/show/30257963-12-rules-for-life?from_search=true&from_srp=true&qid=t3vCS5Osib&rank=1

Questions?
[email protected]

Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox
https://theponderlab.substack.com

Like these episodes?
Consider buying me a tea.

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.
...more
20min
May 27, 2022 To niche or not to niche, that is the question
Should we or shouldn't we niche? Many of us think of niching as limiting and confining, but what if this wasn't the case, and we instead had a little bit of "commitment issues"?
In this episode, I'm not looking to convince, but aim to suggest an unusual perspective.

Links
https://anchor.fm/ponderedbytes/episodes/Are-your-clients-gossiping-about-you-e14hpok
https://theponderlab.substack.com/p/why-are-we-here
https://theponderlab.substack.com/p/its-not-the-ideas-alone-that-make?sd=fs
https://www.youtube.com/watch?v=pjIdJRWJQAA
https://www.youtube.com/watch?v=EB01P3KAojc&t=7s
https://www.theponderlab.com

Questions?
[email protected]

Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox
https://theponderlab.substack.com

Like these episodes?
Consider buying me a tea.

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.
...more
16min
April 25, 2022 Know Thyself
Not much can be achieved without a WHY for long - that has been established already - but what's more important than that, AND drives every decision and action? Before we can start with WHY we must know who we are.
Do you know who you are and why you should know yourself in the first place?
If you don't know the answer to these questions, worry not. In this episode, we'll get to the root of it all and explore the only constant; our values.

Links
https://youtu.be/-tBXqs0pRVQ?t=188
https://www.edelman.com/trust/2022-trust-barometer
https://youtu.be/eI1yo-a3QBs?t=137
https://youtu.be/mL4l75rMIiQ?t=738
https://youtu.be/5mKxekNhMqY?t=61
https://theponderlab.medium.com
https://www.theponderlab.com

Also interesting
https://www.youtube.com/watch?v=fzCb1qPUbko

Questions?
[email protected]

Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox
https://theponderlab.substack.com

Like these episodes?
Consider buying me a tea.

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.
...more
17min
March 18, 2022 What will your brand’s obituary say?
We live life with the thought and fear that it’ll all end one day. What if it doesn’t have to be something we fear, but should instead embrace?
In this episode I talk about mistakes, regrets, death, and how obituaries can bring us solace.

Links
https://www.aesc.org/insights/magazine/article/go-long-why-long-term-thinking-your-best-short-term-strategy
https://www.youtube.com/watch?v=ka8L1YMR88U
https://www.youtube.com/watch?v=m45eymlraJs
https://theponderlab.medium.com
https://www.theponderlab.com

Questions?
[email protected]

Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox
https://theponderlab.substack.com

Like these episodes?
Consider buying me a tea.

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.
...more
17min
February 23, 2022 Why brands need to have substance
“Can you elaborate on what you mean with a brand having substance?” In this episode of Pondered Bytes, I answer this listener’s question and explain why substance is not only a ‘good-to-have’ for your brand, but a necessity. Let’s continue the conversation; if you have any questions or suggestions, feel free to send them over to [email protected]

Links
https://theponderlab.medium.com
https://www.theponderlab.com

Questions?
[email protected]

Like these episodes?
Consider buying me a tea.

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.
...more
11min
January 24, 2022 On your brand becoming what you didn't intend
Sometimes our brands and the services we provide may be interpreted completely different from what we intended. This episode covers caring and when it no longer seems enough. The question is: “are we devoted to our audience, or do we do things in a perfunctory manner yet expect them to be happy?”.

Links
https://theponderlab.medium.com
https://www.theponderlab.com

Questions?
[email protected]

Like these episodes?
Consider buying me a tea.

More Resources
Recommended Books:
https://www.theponderlab.com/recommended-books

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.
...more
13min
December 20, 2021 If you don't know who you are, start from who you're not
Myriads of people are propelled to start their own business after quitting their job. With that happening more frequently since the pandemic, I wanted to take a closer look, put myself in their shoes, and offer some suggestions on how to traverse this difficult journey.

Links
https://theponderlab.medium.com
https://www.theponderlab.com

Questions?
[email protected]

Like these episodes?
Consider buying me a tea.

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.
...more
14min
November 25, 2021 On the lies companies can tell, but should refrain from telling
The holidays are just around the corner. Each year, when November and December come along, something changes, and we give in to our urge to accumulate and hoard stuff. It's like our sensibility goes into deep hibernation. If you're not the one buying, you're the one selling - or, at least, tempting people to buy what you have to offer. What's funny is that when everything subsides, we're all left wondering whether we've been misled and why we have made certain purchase decisions. In today's episode, I take on the common question of why some companies engage in false advertising and how they seem to keep getting away with it.

Links
https://theponderlab.medium.com
https://www.youtube.com/watch?v=hDX7xYKDOlo
https://www.theponderlab.com

Questions?
[email protected]

Like these episodes?
Consider buying me a tea.

Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.
...more
14min

FAQs about Pondered Bytes:

How many episodes does Pondered Bytes have?

The podcast currently has 15 episodes available.