Pondered Bytes

Tech giants have made ads accessible to just about anyone. But this comes at a cost - it adds to the noise and clutter we already deal with. How do humans navigate daily in such a world, and how much is too much?

Links

https://theponderlab.medium.com

https://theponderlab.medium.com/are-ads-even-useful-anymore-a5f3f8341b47

https://adage.com/article/adage-encyclopedia/history-1970s/98703

https://www.nytimes.com/2007/01/15/business/media/15everywhere.html

https://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/

https://www.nytimes.com/2007/01/15/business/media/15everywhere.html

https://www.searchenginewatch.com/2016/04/27/do-50-of-adults-really-not-recognise-ads-in-search-results/

https://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/

https://www.dictionary.com/browse/advertisement

https://www.powerthesaurus.org/advertisement/definitions

https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks

https://www.jstor.org/stable/30000398

https://www.kickstarter.com/projects/ivancash/irl-glasses-glasses-that-block-screens

https://blog.hootsuite.com/organic-reach-declining/

https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/

https://theponderlab.medium.com/are-your-clients-gossiping-about-you-7ea284609a03

https://anchor.fm/ponderedbytes/episodes/Are-your-clients-gossiping-about-you-e14hpok

https://www.youtube.com/watch?v=keCwRdbwNQY

https://www.youtube.com/watch?v=keCwRdbwNQY&t=96s

https://www.youtube.com/watch?v=HFyaW50GFOs&t=37s

https://www.theponderlab.com

Questions?

[email protected]

Like these episodes?

Consider buying me a tea.

Show notes

Pondered Bytes is hosted and edited by Ilsmarie Presilia.

Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.

Brought to you by The Ponder Lab.

The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.

In today's world, it's easy to start a business and maybe even scale it in size. That said, there's a caveat. People usually focus on HOW and WHAT, leaving WHY unattended, which ultimately connects and serves as a foundation for trust.

Trust, despite its plainness, is hugely underestimated too. Low trust causes friction inside and outside an organisation because it's a staple apropos of communication. Without it, relationships, whether romantic, familial, friendly or business, cannot be successful. Listen to find out the importance of having a purpose and how it all connects to trust.

Links

https://theponderlab.medium.com

https://theponderlab.medium.com/on-the-purpose-of-purpose-d4035f4dcdfa

https://theponderlab.medium.com/are-your-clients-gossiping-about-you-7ea284609a03#51c2

https://anchor.fm/ponderedbytes/episodes/Festina-Lente-e164t4t

https://anchor.fm/ponderedbytes/episodes/Are-your-clients-gossiping-about-you-e14hpok/a-a658q7b

https://www.edelman.com/trust

https://www.edelman.com/trust/2021-trust-barometer

https://www.youtube.com/watch?v=O3V4UBZmC9o

https://www.theponderlab.com

Questions?

[email protected]

Like these episodes?

Consider buying me a tea.

Show notes

Pondered Bytes is hosted and edited by Ilsmarie Presilia.

Music is "waveform" by Emescii from Unminus.

Brought to you by The Ponder Lab.

The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.

As a society, more and more, we are leading lives of productivity, multitasking and doing as much as possible in as little time as possible. All of this is great, but at what cost? In this episode, the host, Ilsmarie, talks about her background and a pivotal event that changed her approach to work. 

Links

https://theponderlab.medium.com

https://theponderlab.medium.com/are-your-clients-gossiping-about-you-7ea284609a03

https://anchor.fm/ponderedbytes/episodes/Are-your-clients-gossiping-about-you-e14hpok

https://www.theponderlab.com 


Questions?

[email protected]

Like these episodes?

Consider buying me a tea.

Show notes

Pondered Bytes is hosted and edited by Ilsmarie Presilia.

Music is "waveform" by Emescii from Unminus.

Brought to you by The Ponder Lab.

The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.

“95% of all purchase decisions are done in the subconscious,” says Harvard Business School professor Gerald Zaltman. To what extent does a brand influence our subconscious, and wait a minute, what even is a brand? Listen to find out.

Links

https://theponderlab.medium.com

https://theponderlab.medium.com/are-your-clients-gossiping-about-you-7ea284609a03

https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it

https://www.theponderlab.com

Questions?

[email protected]

Like these episodes?

Consider buying me a tea.

Show notes

Pondered Bytes is hosted and edited by Ilsmarie Presilia.

Music is "waveform" by Emescii from Unminus.

Brought to you by The Ponder Lab.

The Ponder Lab is a Netherlands based Brand Consultancy Studio that specialises in closing the gaps between businesses and their clients. It does so by offering services such as Strategy, Design & Development to elevate brands in an era where strong identities matter the most.

Do you ever wonder why companies with seemingly great solutions have a disconnect with their audience? Tune in to learn the ingredients that are necessary for proper communication with your audience.