In this episode, we explore the importance of empathy, self-doubt, and passion in the world of PR. 

We look at how empathy and sensitivity are key traits for successful PR professionals and how rejecting the hard-sell approach is crucial to lasting success. 

We also delve into imposter syndrome, something that many PR practitioners face and how trusting our gut and finding passion in the stories we pitch can help overcome self-doubt.

Richard shares a personal story of a missed opportunity with three of the UKs top news editors that could have been a game-changing moment and he talks about chatting with two PR practitioners in the disaster and hobby spaces about how their personal involvement and passion in these areas have made them successful in their PR efforts.

The episode concludes with a discussion of how our feelings can help us understand the nuances of the stories we pitch and connect with journalists and content creators. 

This episode is all about the role of empathy, self-doubt, and passion in the world of PR and how we should all learn to trust our gut in order to find success in our comms efforts.