In this eye opening masterclass we discuss obout the pivotal concept of "chosen greatness," a transformative idea wherein businesses meticulously select a singular domain to master, thereby achieving unparalleled excellence.

I invite you to ponder whether your company is floundering in the quagmire of mediocrity, attempting to excel in every conceivable area while neglecting to identify where true greatness lies.

This episode will elucidate the profound impact of concentrating your resources, energy, and innovation into this chosen area, propelling not only your company's purpose but also its profitability and growth.

Through enlightening examples, such as the strategic focus of Southwest Airlines and IKEA, we shall illustrate how defining your area of greatness can distinctly set your organization apart in an increasingly competitive landscape. Join me as we embark on an exploration filled with insights, strategies, and perhaps a pun or two, all designed to assist you in unearthing that golden nugget of brilliance within your business.

Takeaways:

• The concept of chosen greatness emphasizes the necessity of focusing on a singular area where a company can excel, thus avoiding mediocrity in multiple domains.
• Identifying an area of chosen greatness not only aligns your team's efforts but also clarifies the value proposition to your customers, enhancing overall business performance.
• Focusing on your company's unique strengths, customer desires, and economic drivers is paramount in determining where to cultivate greatness effectively.
• A clear area of chosen greatness can significantly boost profitability by allowing for concentrated investment in a specific domain, thereby enhancing operational efficiency and customer satisfaction.

Chapters:

00:19 Welcoming Remarks and Introduction

01:23 Choosing an Area of Greatness

11:07 Choosing Your Area of Greatness

19:10 Identifying Your Area of Chosen Greatness

21:52 Identifying Core Strengths and Customer Needs

26:50 Identifying Key Areas of Focus for Growth

36:16 Identifying High Potency Actions for Greatness

38:35 Introducing the Area of Chosen Greatness

Burning Questions Answered:

1. What happens when you stop chasing every opportunity and choose one place to be excellent?

2. How can I know where my company should focus its excellence?

3. How does this clarity create alignment, energy, and innovation across the whole team?

4. What’s the connection between customer journey mapping and identifying our greatness?

5. How can I overcome the fear of narrowing focus without losing growth?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

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Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

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