Every founder hits a growth plateau. The hamster wheel is spinning, but results stall. Why? Because the real blockers to growth aren’t just in your strategy or your systems — they’re in the invisible gaps of fear, excuses, limiting beliefs, and missing rituals that quietly drain momentum.

In this masterclass, we introduce you to the FFG Transformational Map™, a simple yet powerful tool that helps visionary founders:

▶️Name their 12-month breakthrough outcome (specific, measurable, and tied to how they want to feel).

▶️Identify the gap between current reality and desired future — both external (systems, skills, KPIs) and internal (beliefs, fears, excuses).

▶️Design light-posts and rituals that make progress visible, sustainable, and celebrated.

This is not just a framework — it’s a practice to transform stalled growth into repeatable, values-aligned success. If you’ve ever wondered why your company feels stuck despite hard work, this masterclass will show you exactly what’s missing — and how to map your way forward.

Burning Questions Answered:

1.What exactly should I map first?

2.Why map feelings?

3.How do I make progress measurable?

4.What about team resistance?

5.How do I keep momentum?

6.Is this only for companies?

Key Takeaways:

🔹The Transformational Map™ turns invisible barriers into actionable items — feelings, fears, excuses, skills & systems.

🔹Start with a clear 12-month breakthrough goal and state how achieving it will make you and your team feel.

🔹Honor your current hamster wheel — it’s producing results; you grow by stepping off it and upgrading it.

🔹Map the gap: external actions (systems, hires, KPIs) + internal shifts (beliefs, fears, resourcefulness).

🔹Define light-posts (milestones) so the journey is visible and motivating.

🔹Expect excuses — document them and build counter-strategies (rituals, accountability, resource allocation).

🔹Outcomes become sustainable when you pair outer systems (CRM, dashboards, sales training) with inner work (beliefs, courage, competence).

🔹The Map delivers 4 C’s: Courage, Commitment, Confidence, Competence. Use it weekly.

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

On today's strategic masterclass we dive into the 4-Page Growth Plan a strategic framework meticulously designed to facilitate the rapid articulation of core growth elements essential for any business endeavor.

We delve into the notion that perfection is an illusion; instead, we advocate for a continuous cycle of drafting and redrafting, each iteration propelling us closer to clarity and success.

By engaging in this iterative process, we empower ourselves to harness our inner wisdom and insights, thereby fostering breakthroughs that are paramount to both personal and organizational growth.

Throughout our dialogue, we will explore the critical components of this plan—including understanding one’s purpose, identifying the target audience, and establishing a robust impact plan—while emphasizing that the journey towards growth is not merely about arriving at a destination, but rather about embracing the process. So, let us embark on this enlightening journey together, as we unlock the mysteries of growth and illuminate the path to a flourishing future.

Takeaways:

• The episode emphasizes the importance of drafting your 4-Page Growth Plan repeatedly, as every iteration serves as a valuable learning opportunity in the journey of business development.
• Embrace the concept of imperfect completion, recognizing that uncertainty is a natural part of the growth process and that it's perfectly acceptable to not have all the answers immediately.
• Clear alignment with one's purpose and intended impact is essential; knowing who you serve and what transformation you aim to deliver can drive profound growth.
• Understanding your market dynamics, including trends and customer triggers, is vital to positioning your business effectively in a competitive landscape, thus enhancing your growth potential.

Chapters:

00:00 Introduction to the 4-Page Growth Plan

03:27 Introducing the Four Page Growth Plan

10:40 Understanding Market Potential

22:02 Understanding Customer Enrollment and Growth Models

29:04 Transitioning to the Next Phase of Growth

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

Today's discourse delves into the intricate mechanics of establishing a robust growth model for your business, a cornerstone for achieving sustainable prosperity. We shall explore the pivotal question of how many customers one truly requires to not only break even but to thrive and expand. By employing our bespoke Growth Model Builder, we will guide you through the labyrinth of defining your particular growth model type—whether you identify as a whale, deer, rabbit, or mouse—each representing a distinct approach to customer acquisition and retention. It is within this framework that we will examine the mathematical underpinnings of your growth strategy, including customer enrollment funnels, conversion rates, and the costs associated with acquiring and retaining clientele. Join us as we embark on this enlightening journey, equipped with not only knowledge but also actionable insights to elevate your business to new heights!

Takeaways:

• Understanding your growth model is paramount to achieving financial prosperity and sustainability.
• Each business model, whether a whale, deer, rabbit, or mouse, necessitates distinct strategies for customer acquisition and retention.
• By analyzing conversion rates and customer enrollment processes, businesses can significantly enhance their growth trajectories.
• Utilizing the Growth Model Builder tool provides a structured approach to quantify how many customers you need to achieve revenue targets.

Chapters:

00:06 Understanding Customer Acquisition

06:09 Understanding Growth Model Types

11:58 Sales Models: Whales, Deers, and Rabbits

19:22 Understanding Break Even Points

26:15 Understanding Retention, Churn, and Expansion Rates

32:34 Introduction to the Growth Model Builder

38:13 Building Your Business Model

42:05 Setting Revenue Goals and Customer Targets

45:00 Setting Growth Goals and Conversion Strategies

48:47 Understanding Your Growth Model

Today’s discussion revolves around the pivotal concept of the Customer Enrollment and Retention Funnel, which serves as the quintessential mechanism for transforming mere strangers into devoted ambassadors of your brand. We delve into the intricacies of creating a systematic approach that not only attracts potential customers but also ensures their sustained engagement and loyalty.

Through a series of meticulously designed steps, we will illuminate the path from initial awareness to profound connection, highlighting the significance of delivering exceptional experiences and crafting invitations that resonate with prospects at every stage of their journey. Imagine, if you will, a funnel that functions with the precision of a well-oiled machine, systematically guiding your customers towards their ultimate transformation while simultaneously generating exponential growth for your enterprise.

Join us as we embark on this enlightening journey, exploring practical strategies and actionable insights that will empower you to master your funnel and, consequently, your business success.

Takeaways:

• The Customer Enrollment and Retention Funnel serves as the backbone of sustainable business growth, transforming casual interactions into meaningful relationships.
• To effectively shine your light and attract potential customers, one must employ diverse marketing channels and strategies that resonate with their target audience.
• The journey from suspect to loyal ambassador requires intentional steps, including delivering profound experiences and nurturing ongoing connections with customers.
• Consistent monitoring and refinement of the funnel is crucial; a well-structured funnel ensures predictable growth rather than erratic sales patterns.
• Building a Customer Enrollment and Retention system is akin to crafting a symphony; each note must harmonize to create a melodious growth experience.
• Embracing a strategy of continual engagement not only fosters loyalty but also empowers customers to become advocates for your brand, amplifying your reach.

Chapters:

00:10 Introduction to the Force for Good Masterclass

01:17 Building the Customer Enrollment and Retention Funnel

13:37 Customer Enrollment and Retention Strategies

27:37 Invitations and Next Steps in Customer Engagement

35:10 Customer Engagement Strategies

Burning Questions Answered:

1.How do I know if my funnel is broken?

2.What’s the difference between a prospect and a qualified prospect?

3.Why is focusing on retention often more profitable than chasing new leads?

4.How do I design free offers that actually convert?

5.What habits keep a funnel producing consistent growth?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

Today's discussion centers around the emergence of a transformative model of leadership tailored specifically for women in business, as exemplified by our esteemed guest, Dipti Bhide, the co-founder and CEO of Little Lit.

With her innovative approach, Dipti is at the forefront of teaching AI literacy to children, thus empowering the next generation to proficiently navigate this rapidly evolving technological landscape.

In our engaging dialogue, we delve into her personal journey, replete with challenges and triumphs, which has not only shaped her professional ethos but also fueled her passion for inclusivity in technology education. As we explore the vital intersection of AI literacy and creative learning, we invite listeners to consider the profound implications of fostering ethical and responsible AI engagement from an early age.

Join us as we illuminate the path toward unlocking opportunities for women-led enterprises and advocate for a future where every child possesses the tools to thrive in an AI-driven world.

Our Guest This Week:

Dipti Bhide (BEE-day) is the Co-Founder & CEO of LittleLit, the category-defining AI platform teaching kids to master AI as a life skill through the world’s first AI literacy curriculum, safe personalized AI tutors, and creative tools for children aged 6–14. A 2x founder and former product leader at Microsoft, Dell, and PayByPhone, Dipti has built products used by more than 500 million people worldwide, blending her expertise as an AI product strategist and certified instructional designer. She is the author of Whole Child AI, a pioneering framework for empowering young learners to explore and build with technology safely and ethically.

As a passionate advocate for women and girls in AI and the mother of a neurodivergent child, Dipti champions inclusive, responsible AI designed to reflect diverse learning needs. Through LittleLit, she is pioneering a future where every child can confidently engage with AI—closing the digital divide and creating a generation of ethical, creative AI natives.

Takeaways:

• Dipti highlights the significance of integrating AI literacy into educational curriculums for children, fostering their creativity and ethical understanding.
• A personal narrative unfolds as Dipti discusses her journey from a predetermined path in engineering to discovering her passion for marketing and entrepreneurship.
• The discussion reveals the transformative impact of community support for women founders, underscoring the necessity of collaboration and shared experiences in overcoming challenges.
• Little Lit is introduced as a groundbreaking platform designed to teach AI literacy to children, incorporating creative tools and personalized learning experiences.
• The episode concludes with a call to action for listeners to support women-led initiatives, highlighting the value of investment in businesses that champion education and innovation.

Chapters:

00:08 Introducing a New Model of Leadership

06:07 Overcoming Adversity: A Journey of Self-Discovery

09:29 The Journey of Parenting a Child with Autism

16:42 Introducing AI Literacy for Kids

24:40 Understanding AI in Education

38:20 Funding and Growth Strategies

41:43 Building Community for Women Entrepreneurs

Burning Questions Answered:

1. What’s one leadership challenge you’ve faced that ultimately shaped you for the better?
2. How do you protect and nurture your company’s culture as you grow?
3. If you could give your past entrepreneurial self one piece of advice, what would it be

Favorite Quotes:

"When we rise, we don’t rise alone—we carry others with us.”

“The greatest change happens when women take up space unapologetically.”

Guest Offers & Contact Information:

https://www.littlelit.ai/ 

https://www.linkedin.com/in/diptibhide/ 

https://www.linkedin.com/company/littlelitai/ 

https://www.instagram.com/littlelit.ai/ 

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

YouTube: https://tinyurl.com/yja3w7nh

Spotify: https://tinyurl.com/4tak8ajk 

Amazon Prime: https://tinyurl.com/366syddj 

Apple Podcasts: https://tinyurl.com/bdhananz 

RSS Feed: https://feeds.captivate.fm/womengetfunded/ 

Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/ 

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ 

The Book:  https://aforceforgood.biz/book/ 

Growth Accelerator: https://aforceforgood.biz/accelerator/ 

In this week’s masterclass, I invite you to rethink your entire growth strategy—by starting with the feelings your company creates.

Whether your company is stalling, struggling to retain customers, or just feels "off" internally, it may not be a product or process problem—it's an experience problem.

Enter the Three Customer Experience Improvements Selector™.

In this masterclass, you’ll learn how to:

• Spot the emotional moments that are quietly eroding loyalty
• Prioritize 3 changes big enough to matter, small enough to execute
• Design a company people love to work for and buy from

Because in the end, culture is built—or broken—one experience at a time.

Takeaways:

• Customer Experience = Emotional Journey It’s not what you sell, but how people feel when they engage with your brand, team, and service.
• You serve two customers Your clients and your team members—both deserve remarkable experiences that build loyalty and connection.
• Stalled growth = Experience problem Even satisfied customers and high-performing employees will quietly disengage if experiences stagnate.
• Start with 3 Three improvements—big enough to matter, small enough to execute—can radically shift your growth trajectory this quarter.
• Improvements create culture What you choose to improve reveals what you value. When your team feels seen, culture scales with you.

Burning Questions Answered:

1. Why does great Customer Experience start with your team?
2. How many changes do you need to spark real impact?
3. Why do founders overlook Customer Experience?
4. What’s one quick way to improve retention?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

Today’s discussion centers on the transformative potential of Impact Mantras—concise, actionable phrases that serve as guiding beacons for company culture, decision-making, and interpersonal interactions within the workplace.

As we delve into the essence of these mantras, we shall explore how they not only bridge the gap between a company's professed values and the daily behaviors of its employees but also foster an environment ripe for both kindness and performance.

I invite you to reflect upon the pressing questions: Does your team share a unified language that inspires and uplifts? Are your aspirations merely aspirational, or are they operationalized through a cohesive cultural framework?

Through illustrative examples and practical exercises, we shall illuminate the path to embedding these mantras into the very fabric of your organizational ethos, thereby cultivating a thriving micro-society that champions growth and harmony.

Let us embark on this exhilarating journey together, as we unlock the potential of words to reshape our professional landscapes and enhance our collective impact!

Takeaways:

• The essence of Impact Mantras lies in their ability to transform company culture by providing concise, actionable phrases that guide behavior and decision-making.
• Implementing Impact Mantras fosters a shared understanding among team members, thereby bridging the gap between the organization's values and day-to-day operations.
• Impact Mantras serve as a cultural anchor, enabling an environment where kindness and high performance coexist seamlessly, which is essential for sustainable growth.
• To effectively utilize Impact Mantras, regular activation and integration into daily practices, such as team meetings and communications, is critical for reinforcing desired behaviors.

Chapters:

00:37 Creating a Culture Ready to Scale

01:04 Creating Impact Mantras: A Guide for Leaders

16:54 The Power of Impact Mantras

29:36 Transition to Part 2: Brainstorming and Discovery

32:43 Values and Behavior in Hard Times

38:39 Activating Impact Mantras

Burning Questions Answered:

1. What’s the difference between Core Values and Impact Mantras?
2. How can I use these Mantras day-to-day?
3. What if culture feels like it’s slipping as we grow?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

The principal focus of today’s discourse is the pivotal concept of "Three Feelings to Cultivate," which serves as an essential element for fostering emotional resonance within your organization and ultimately propelling its growth.

As we navigate the intricacies of customer interactions, we must confront a fundamental inquiry: how do our customers feel post-engagement?

This episode elucidates the transformative power of emotions, positing that the cultivation of specific feelings is not merely an ancillary consideration but a cornerstone of customer loyalty and satisfaction.

Through a series of illustrative examples, we demonstrate how the strategic embedding of these emotions into every touchpoint can invigorate brand experiences and forge lasting connections. Join us as we embark on this enlightening journey to redefine the emotional landscape of your business, ensuring that every interaction resonates deeply and meaningfully.

Takeaways:

• Incorporating emotional resonance into business practices can significantly enhance customer loyalty and satisfaction.
• Businesses must prioritize understanding and measuring customer emotions to drive meaningful connections and growth.
• Identifying and cultivating three distinct feelings can transform customer experiences and foster brand loyalty.
• Effective customer engagement requires businesses to transition from transactional interactions to emotional transformations.

Chapters:

00:03 Introduction to Emotional Resonance in Business

01:45 Three Key Feelings to Cultivate

09:51 Understanding Customer Emotions

20:16 Understanding Customer Emotions and Journey

25:43 Transforming Customer Feelings Throughout the Journey

28:40 Transforming Feelings in Customer Experience

36:07 Exploring the Force for Good Toolkit

Burning Questions Answered:

1. What’s the #1 reason customers remember a brand?
2. Why does customer loyalty feel so unpredictable?
3. What causes the emotional “drift” as companies grow?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

In this eye opening masterclass we discuss obout the pivotal concept of "chosen greatness," a transformative idea wherein businesses meticulously select a singular domain to master, thereby achieving unparalleled excellence.

I invite you to ponder whether your company is floundering in the quagmire of mediocrity, attempting to excel in every conceivable area while neglecting to identify where true greatness lies.

This episode will elucidate the profound impact of concentrating your resources, energy, and innovation into this chosen area, propelling not only your company's purpose but also its profitability and growth.

Through enlightening examples, such as the strategic focus of Southwest Airlines and IKEA, we shall illustrate how defining your area of greatness can distinctly set your organization apart in an increasingly competitive landscape. Join me as we embark on an exploration filled with insights, strategies, and perhaps a pun or two, all designed to assist you in unearthing that golden nugget of brilliance within your business.

Takeaways:

• The concept of chosen greatness emphasizes the necessity of focusing on a singular area where a company can excel, thus avoiding mediocrity in multiple domains.
• Identifying an area of chosen greatness not only aligns your team's efforts but also clarifies the value proposition to your customers, enhancing overall business performance.
• Focusing on your company's unique strengths, customer desires, and economic drivers is paramount in determining where to cultivate greatness effectively.
• A clear area of chosen greatness can significantly boost profitability by allowing for concentrated investment in a specific domain, thereby enhancing operational efficiency and customer satisfaction.

Chapters:

00:19 Welcoming Remarks and Introduction

01:23 Choosing an Area of Greatness

11:07 Choosing Your Area of Greatness

19:10 Identifying Your Area of Chosen Greatness

21:52 Identifying Core Strengths and Customer Needs

26:50 Identifying Key Areas of Focus for Growth

36:16 Identifying High Potency Actions for Greatness

38:35 Introducing the Area of Chosen Greatness

Burning Questions Answered:

1. What happens when you stop chasing every opportunity and choose one place to be excellent?

2. How can I know where my company should focus its excellence?

3. How does this clarity create alignment, energy, and innovation across the whole team?

4. What’s the connection between customer journey mapping and identifying our greatness?

5. How can I overcome the fear of narrowing focus without losing growth?

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

In this week’s Good Masterclass, I unpack one of the most powerful (yet underutilized) tools in the entire Force for Good System™: the 17-Step Customer Journey.

Most founders assume their customer’s journey is obvious. But when you actually map it—moment by moment—you start to see exactly where trust is built… or broken.

This episode will show you how to stop guessing and start designing a customer experience that drives loyalty, referrals, and scale.

Whether you’re trying to increase retention, clarify your messaging, or make your company feel more human—this is where you start.

Key Takeaways:

• You’re not selling a product—you’re guiding an experience. Every customer journey tells a story. The question is: are you the guide they trust?
• Breakdowns in retention, referrals, and revenue often stem from invisible gaps. Most happen long before the sale—or right after.
• Every department in your company is part of the customer journey. This tool isn’t just for marketing—it’s for operations, product, and service too.
• Trust isn’t built at once—it’s built in 17 small steps. And the businesses that scale are the ones that obsess over those moments.

Burning Questions Answered:

1.Why do we lose great leads after strong first impressions?

2.How can I build more trust without spending more on marketing?

3.What’s the real reason people buy—and stay?

4.How do I get my team aligned on what matters most to the customer?

5.Where should I focus if I want more referrals and loyalty?

Closing Thoughts:

very visionary founder wants to grow with purpose and integrity. But if your customer journey is fragmented, unclear, or reactive—you’ll always be chasing momentum instead of creating it.

This isn’t about perfection. It’s about presence. It’s about walking through your business through your customer’s eyes, moment by moment, and asking:

“What does she feel right here?”

When you do that—everything changes. Trust deepens. Growth accelerates. And your company becomes the one your customer never stops talking about.

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

YouTube: https://tinyurl.com/3a7db9mr

Spotify: https://tinyurl.com/3p39vmxs

Amazon Prime: https://tinyurl.com/ervv49w9

Apple Podcasts: https://tinyurl.com/3atvj5tj

RSS Feed: https://tinyurl.com/csw248tw

Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/