Ariana Ferwerda is CEO and Co-Founder of Halfdays, a women's ski-wear brand made for the modern women. Halfdays was co-founded by Olympic skier Kiley McKinnon, and fashion veteran Karelle Golda. The three founders have worked together to make a best-selling product and a game-changer in women's snow sports.
Learn more about your ad choices. Visit megaphone.fm/adchoices