How do you know what benefit will resonate with your customers? How do you effectively communicate that unique selling proposition in ads? Check out this week's episode for actionable tips on building better brand messaging and copy.
Resources mentioned in the episode:
Marketing Examples - Great website for studying copywriting tips.
Building A Story Brand - Make your customer the hero of the story. You are the guide.
75 Resources for Writing Incredible Copy that Converts - Neil Patel is great. Go through these resources and I guarantee you will write better copy.
Consider This - Great book on writing in general. Study it.
Headline Analyzer #1 - Throw your email subject lines, blogs, headlines and more into this tool to see the emotional marketing value it holds. Higher scores tend to mean better / more effective copywriting.
Headline Analyzer #2 - ^
Hemingway App - Helpful tool to make writing more concise and reader friendly.
Copy Hackers - Check out their worksheets
Wayback Machine - Analyze past versions of popular websites. These sites have big budgets. This means they have likely spent big bucks on A/B testing and finding the right copy formula. It's okay to imitate the techniques that work.
Clearscope - Gives you content grades, readability scores, and actionable suggestions as you write your content. Check it out, but more on this after we dive into SEO.
Feel like you need a whole course on this? Check this out.Google rhyme dictionary...sometimes alliterations or rhymes work best for title offers, likely not ad copy though.
Learn more about your ad choices. Visit megaphone.fm/adchoices