The Slice'd Podcast

The Slice'd Podcast

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The Slice'd Podcast episodes

  • Engineering as Marketing

    You can build helpful tools as a form of marketing, here's how.

    Resources mentioned:

    1. GuestPostTracker.com
    2. Qualeroo
    3. Bubble or Adalo
    4. Check out this listicle with more low code or no code tools


      5. Learn more about your ad choices. Visit megaphone.fm/adchoices

      9 min
    5. Sales and Business Development Hacks

      ant the ultimate suite of tools to find and cold outreach any prospect? Check out these tools.

      Resources:

      1. Hunter.io
      2. Snov.io
      3. FindThatLead
      4. Get Prospect
      5. Lemlist
      6. GrowthHub
      7. Never Split the Difference
      8. Getting to Yes
      9. Negotiation Genius


        10. Learn more about your ad choices. Visit megaphone.fm/adchoices

        10 min
      10. Search Engine Marketing Explained

        Ready to get creative with Google Ads? Listen for an overview of SEM and tips and tricks to add it as an effective acquisition channel for your business.


        Resources Mentioned:

        1. If you want a deeper dive, check out this course.
        2. SpyFu
        3. Google Ads Audience Targeting Resource
        4. Carrie Rose

          5. Learn more about your ad choices. Visit megaphone.fm/adchoices

          14 min
        5. Easily Understanding, and Winning, the SEO Game

          This episode is a don't miss rundown of how to play the SEO game by Google's rules to capture more traffic to your site.

          Resources:

          1. Ranking factors: Check out this article from Backlinko on the top ranking factors for 2022
          2. Site audits: Ubbersuggest, Ahrefs, SEMrush, Moz
          3. Finding keywords: Seedkeywords, Answerthepublic, Ahrefs, Explodingtopics, Reddit, and more to find potential content and see its competitiveness towards ranking
          4. Link Building - RhinoRank, Terkle, NO-BS Marketplace to link build (DO NOT order links on Fiverr or spammy bad links), GuestPostTracker
          5. Learning SEO: Backlinko, Niel Patel Watch him on YouTube or explore the blog, and Payton Clark Smith

            6. Learn more about your ad choices. Visit megaphone.fm/adchoices

            18 min
          6. Newsletter Growth Tactics (Part 2)

            Part two on how to grow your newsletter subscriber base.


            Resources mentioned in the episode:

            1. Pulling emails/contacts in Google
            2. 1k Email Subscribers in 1 Week
            3. Designrr
            4. Spark Loop
            5. Viral Loops
            6. Lemlist
            7. FindThatLead
            8. QuuuPromote
            9. Duuce


              10. Learn more about your ad choices. Visit megaphone.fm/adchoices

              19 min
            10. Newsletter Growth Tactics (Part 1)

              Email allows you to own a direct relationship with your customer without relying on an unpredictable algorithm of a social platform. But how do you start—and grow—a newsletter? Here's how.


              Resources mentioned:

              1. Marketing Examined
              2. Ghost
              3. ConvertKit
              4. Mailchimp
              5. SendFox
              6. Drip
              7. https://duuce.com/newsletter-directory
              8. Feedly
              9. Morning Brew
              10. The Rebooting
              11. Trends
              12. Contrarian Thinking

                13. Learn more about your ad choices. Visit megaphone.fm/adchoices

                27 min
              13. Affiliate Marketing Hacks To Transform Your Business

                What's the fastest way to scale your business? Through a network of affiliate advertisers, as we explain in this episode. Tune in and discover this comprehensive list of affiliate sites to get your program off the ground:

                1. Commission Junction
                2. ShareASale
                3. Impact
                4. Partnerize
                5. Partnerstack
                6. PepperJam
                7. Refersion
                8. FlexOffers
                9. Perform [cb]
                10. TapFilliate
                11. FirstPromoter
                12. 3West
                13. Madrivo 
                14. Advertise Purple
                15. Gen3 Marketing
                16. AddShoppers
                17. Global Wide Media
                18. Diablo Media
                19. MaxBounty


                  20. Learn more about your ad choices. Visit megaphone.fm/adchoices

                  19 min
                20. Why You Should Care About Sponsored Blogs

                  Targeted blogs—often called sponsored articles—are an acquisition strategy you don't want to forget about. Here's the why and how they can quickly help you scale your business and online presence. 

                  Learn more about your ad choices. Visit megaphone.fm/adchoices

                  20 min
                21. Easy Ways To Boost Your Messaging and Copywriting

                  How do you know what benefit will resonate with your customers? How do you effectively communicate that unique selling proposition in ads? Check out this week's episode for actionable tips on building better brand messaging and copy.


                  Resources mentioned in the episode:

                  1. Marketing Examples - Great website for studying copywriting tips.
                  2. Building A Story Brand - Make your customer the hero of the story. You are the guide.
                  3. 75 Resources for Writing Incredible Copy that Converts - Neil Patel is great. Go through these resources and I guarantee you will write better copy.  
                  4. Consider This - Great book on writing in general. Study it. 
                  5. Headline Analyzer #1 - Throw your email subject lines, blogs, headlines and more into this tool to see the emotional marketing value it holds. Higher scores tend to mean better / more effective copywriting. 
                  6. Headline Analyzer #2 - ^
                  7. Hemingway App - Helpful tool to make writing more concise and reader friendly. 
                  8. Copy Hackers - Check out their worksheets 
                  9. Wayback Machine - Analyze past versions of popular websites. These sites have big budgets. This means they have likely spent big bucks on A/B testing and finding the right copy formula. It's okay to imitate the techniques that work. 
                  10. Clearscope - Gives you content grades, readability scores, and actionable suggestions as you write your content. Check it out, but more on this after we dive into SEO. 
                  11. Feel like you need a whole course on this? Check this out.
                  12. Google rhyme dictionary...sometimes alliterations or rhymes work best for title offers, likely not ad copy though.


                    Learn more about your ad choices. Visit megaphone.fm/adchoices

                    22 min
                  13. Building A Visual Brand Identity Efficiently

                    Not a designer but still looking to make your brand pop visually? Tune in for 7 tips on coming up with a visual identity efficiently.

                    Links mentioned:

                    1. 99.designs
                    2. Use Dribbble.com
                    3. Fiverr and Upwork
                    4. Canva
                    5. Coolers
                    6. BrandCrowd


                      7. Learn more about your ad choices. Visit megaphone.fm/adchoices

                      13 min

                    About The Slice'd Podcast

                    From the publisher's feed

                    The Slice'd Podcast takes a slice of founder stories from humble beginnings to billion-dollar exits. Join host, Michael Gallagher, every Monday to learn more about inspiring founders and actionable…