Armand is a seasoned procurement professional with an understanding of selling, lifting the lid on what this function does and why. He discusses old and modern approaches and shares the human side to the role. Packed with practical tips, this episode gives an interesting perspective on who the 'Trusted Advisor' needs to be. Get his insight guide to the procurement black box here at www.procurementcube.org/selling.

Key insights include: rattling the value proposition, don't bother with RFPs, and what buyers fear most.

Connect with Armand on LinkedIn, and with your host Fred Copestake at linktr.ee/fredcopestake.

Podcast sponsored by Remaster Media.