Armchair Strategists

Armchair Strategists

By Kent Gustavson and Randy BakerBusinessMarketing
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Armchair Strategists episodes

  • 12. Light Fixtures and Business

    🛋️Light Fixtures. 2.23
    🔦Diversity: form and function. 3:36
    🏆Create a product your customer really wants. 5:32
    💡Inexpensive lighting is fine. 8:00
    🪔Perception of value: Are all lights the same? 9:49
    📔The lesson for entrepreneurs. 13:10
    💻Focused light: The Core Program 14:04
     https://www.talktokent.com/ or https://www.talktorandybaker.com/

    18 min
  • 11. Wine and Business

    🍷Wine tastings seem weird. 2:28
    🤑Wine marketing: if it's overdone, it has the opposite effect to the original intent. 4:01 
    💰Expensive and cheap wines. 5:38
    🤓Diminishing value: Is the price paid in an equal proportion with the received value? 8:01
    🤯Business gurus: Buyer's remorse in the current market. 9:33
    🥂Wine snobbery. 9:57
    🍾Is your business bottled up?  https://www.talktokent.com/ or https://www.talktorandybaker.com/ 14:27

    21 min
  • 10. Rocks and Business

    🪨 Geology rocks and rocks as well. 0:58
    🌋Sedimentary layers: what is your business foundation? 3:40
    🔎How to create a generational business: find The Core. 6:10
    🤜When momentum starts, you've got to keep pushing. 9:09
    🥾Skipping rocks in business. 10:36
    🌄The nature of business: mountain peak or hill. 10:58
    🥌Does your business rocks?  https://www.talktokent.com/ or https://www.talktorandybaker.com/

    13 min
  • 09. Water Bottles and Business

    💧Reusable water bottles. 1:30
    🚰Some innovations that have increased the value of water bottles. 2:50
    🎁It's all about packaging. 7:37
    🕶️Design is not appearance only. 9:43
    🎀Packaging is also very important in expert industries. 10:35
    📦The deceptiveness of packaging. 11:26
    🏞️Sweetwater: always check what is upstream. 14:38
    🧗Start climbing back uphill:  https://www.talktokent.com/ or https://www.talktorandybaker.com/ 16:03

    18 min
  • 08. Elephants and Business

    🐘 Elephant: a wise, silent big walker. 1:22 
    🐁Big businesses and small businesses. 4:45
    🏆Fundamental business: pricing your product correctly. 5:40
    🛳️Big companies have less of an ability to move quickly. 6:28
    🛩️There's room for everybody in business. 7:43
    💭Spend your time in thinking—not in fear. 8:44
    💺Think about it and contact The Armchair Strategists: https://www.talktokent.com/ or https://www.talktorandybaker.com/ 9:53

    12 min
  • 07. Ballpoint Pens and Business

    🖊️The ballpoint pen was patented in 1943. 0:34
    🤔What to do when innovation hits the market? 2:40
    ❓What is the Minimum Viable Product? 3:16
    💡What does your customer actually need? 3:46
    📜Progression in technology. 5:36
    💎💫Even a small invention can make a big change in the world. 7:34
    ✏️Pencil VS Pen: knowing your customer base is important. 10:52
    🙃We turn everything into a business conversation: https://www.talktokent.com/ or https://www.talktorandybaker.com/ 15:46

    17 min
  • 06. Eyeglasses and Business

    👓Eyeglasses: an accessory that is open to everybody. 0:42
    👀The entire world is seen through our eyeballs. 3:32
    👁️Business strategies: Focusing on the right things. 4:47 
    👨‍⚕️Finding the right prescription for your business. 5:30
    🦎 Chameleons in expert businesses: losing your focus. 7:31 
    ⛖ Outward and Inward focus. 8:51
    😎Rebranding: You don't have to fail fast. 10:00
    🤓Armchair strategists: www.talktokent.com and www.talktorandybaker.com 11:10

    15 min
  • 05. Pickles and Business

    🥒Pickles are as tasty as can be. 1:16
     ❓Are you a money person, or are you an impact person? 2:46
    ⚠️The industry is changing: transformation from cucumber to a pickle. 3:32
    🥫Longevity in business: transform your business properly. 4:56
    💾What's your audience going to be 5 like in years from now? 6:03
    📈 If you want to convert your business: www.talktokent.com or www.talktorandybaker.com 

    11 min
  • 04. Cars and Business

    💵How much are you willing to pay for a solution to a big problem? 2:45
    🤔How do you price your services? 6:55
    😵Hiring the wrong person. 8:13
    ❗ What is the value you're providing to your clients with? 8:49 
    🗓️Under the hood: Where will your business be in 15 years? 13:02
    🏎️Start from a place of success: Take lessons from experienced people. 14:14
      www.talktokent.com or www.talktorandybaker.com  

    16 min
  • 03. Fish and Business

    🐟Fish eat fish. 1:12
    🎣Fishing for clients. 4:04
    🎏Directing a client towards a solution. 5:14
    🏊Should you follow fish herd mentality or swim off in a different direction? 6:12
    🌊A fresh perspective on sales: Fishing with no bait. 9:50
    www.talktokent.com or www.talktorandybaker.com 

    14 min

About Armchair Strategists

From the publisher's feed

Join Dr. Kent and Randy as they explore otherwise banal topics every weekday morning... and relate them to business strategy.