On this episode of The Aro Benaiah Show, we sit down with William Holsten, a trades-focused innovator whose journey spans corporate boardrooms, hands-on service work, and inventing backyard games that now sell worldwide. With nearly 40 years of experience, William brings raw, real, battle-tested wisdom every tradesperson needs.
We talk honestly about the common pitfalls new business owners face launching products too early, overlooking customer needs, ignoring long-term durability, and failing to build the right systems. William shares how he turned early blunders into breakthroughs, the tools he uses to spot blind spots, and why learning from other people’s mistakes is one of the trades’ greatest advantages.
Whether you're laying bricks, fixing pipes, wiring homes, or dreaming of launching your own business, this episode gives you the strategies to goof-proof your operation and build something that lasts.
👉 Learn more about William Holsten’s work: https://williamholsten.com/
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