Aromatherapists in Business

Aromatherapists in Business

By Katrin BirkholzBusinessEntrepreneurship
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Aromatherapists in Business episodes

  • #12 - 5/5 - Phase 5: Reflection and Optimization - Post-Pricing Evaluation and Reflection

    In phase 5/5 of our series of Mastering Product Pricing in the Aromatherapists in Business Podcast, we look at Post-Pricing Evaluation.


    📊 Discover the importance of Key Performance Indicators (KPIs) in your pricing strategy and how they guide business decisions.

    🤝 Learn how to gather valuable customer feedback to refine your pricing strategies and align them with customer expectations.

    🧐 Take a step back and reflect on your pricing journey, uncovering insights and personal growth along the way.

    🎉 Celebrate your pricing accomplishments, no matter how small, and recognize your journey as a skilled pricing strategist.

    🔄 Finally, embrace adaptability by staying open to market feedback and making continuous improvements to your pricing strategy.


    Tune in to the episode for a comprehensive guide to mastering your pricing strategy and keeping your business competitive!

    Let's master pricing together and set your business up for success! 💼💰


    Product Production Software: www.blendprecisely.io

    Business Memberships: www.academy.blendprecisely.io

    21 min
  • #11 - 4/5 - Phase 4: Strategy Implementation - Finalizing Your Pricing Strategy

    In this episode, we're diving deep into:

    ✨ Making informed decisions on pricing structures.
    ✨ Monitoring competitor pricing and market trends.
    ✨ Adapting to changes in the market landscape.
    ✨ Crafting communication strategies to convey your pricing decisions.
    ✨ Launching your products with well-defined pricing strategies.

    Join me as we transform insights into action, creating pricing strategies that resonate with your audience and drive business success. 🌟✅

    Let's master pricing together and set your business up for success! 💼💰

    Product Production Software: www.blendprecisely.io

    Business Memberships: www.academy.blendprecisely.io

    29 min
  • #10 - 3/5 - Phase 3: Market Analysis - Competitive Analysis and Positioning

    In this episode, join me, Katrin Birkholz, as we dive deep into the world of pricing strategies. 📈💰 We're now in Phase 3 of our pricing journey, and today's focus is all about Market Analysis – the key to understanding your competition and positioning your products for success in the market.

    🔍 Discover how to:

    1️⃣ Conduct a comprehensive competitive analysis to gain strategic insights.
    2️⃣ Evaluate production costs and determine profit margins with confidence.
    3️⃣ Set appropriate price ranges based on thorough market research.
    4️⃣ Implement creative bundling and discount strategies to attract customers.

    Get ready to blend your passion and precision for a pricing strategy that stands out!

    Tune in on your favorite podcast platform or visit blendprecisely.io to listen now. Don't forget to hit that subscribe button so you never miss an episode! 🎶🔔

    Catch you on the aromatic waves! ✨🌟

    ⁠Product Production Software: www.blendprecisely.io⁠

    ⁠Business Memberships: www.academy.blendprecisely.io⁠

    34 min
  • #9 - 2/5 - Phase 2: Value Proposition - Crafting Compelling Value

    Crafting an incredible product value requires some time. In this episode, I will present you with many examples of how to enhance your products' perceived value!


    What is the value proposition? In essence, the value proposition highlights the value customers can expect to receive when they purchase and use your products. It goes beyond just the features of the product itself and delves into the specific outcomes, experiences, or transformations that customers can achieve by choosing your brand. A well-crafted value proposition not only attracts potential customers but also creates a meaningful and memorable connection that encourages brand loyalty and repeat business.

    Catch you on the aromatic waves! ✨🌟


    ⁠⁠Product Production Software: www.blendprecisely.io⁠⁠

    ⁠⁠Business Memberships: www.academy.blendprecisely.io⁠

    28 min
  • #8 - 1/5 - Phase 1: Pricing Fundamentals - Introduction to Pricing Methodology

    Hello, hello, my lovely AromaPreneurs and SincarePreneurs!


    Today's episode is number one out of a series of five episodes about the "Mastering of Product Pricing."


    Today's episode covers the following:

    • Understanding the importance of effective pricing strategies.

    • Exploring different pricing methodologies and their applications.

    • Defining ethical considerations and fairness in pricing.

    • Setting clear objectives for your product pricing journey.

    • Identifying the categories and market segments for your aromatherapy and skincare products.


    • Thank you for joining today!

      xx Katrin


      How can we help you in your business:  

      1) Blend Precisely offers a 14-Day Trial here: https://blendprecisely.io

      2) Join our Business Growth Membership. Every month we add another Business Masterclass, workshop, or template to grow your business more efficiently! Come to https://academy.blendprecisely.io/store

      3) Blend Precisely Academy Resources are available here: https://academy.blendprecisely.io/aromatherapists-resource-page

      4) If you would like to be added to our list of Aromatherapists, come over here to fill out the form: https://www.aromaconnect.net/sign

      24 min
    • #7 - An Aromatherapist Business Chat with Denise O'Connell

      Cultivating a Passion for Holistic Therapy.

      If you would like to watch the live video chat, come over to my blog: https://academy.blendprecisely.io/blog/Aromatherapist-Business-Denise-OConnell

      Denise O’Connell is a remarkable member of our Blend Precisely community. She has been an early adapter of Blend Precisely and so she has become family. The Irish one 🇮🇪 ☺️☺️

      Denise O'Connell is an entrepreneur from Ireland who developed an interest in holistic therapy after suffering a sports injury in secondary school. She actually wanted to become a professional soccer player, but life had something different in store for her. 

      She is a prime example of needing to learn and love to pivot in life and in your business. May it be through your own decision or outer circumstances that force you to change and adjust. When opportunities arise, making quick decisions and leaning into your intuition comes with being a business owner and will also open new doors. 

      Today, Denise owns her own workspace and retail store in an adorable town from the 1700s called Kilkenny in Ireland. Her store is set up to serve the public, many tourists, and also her online customers. She sells:

      • Soaps
        • Shampoo Bars
          • Body Balms
            • Gift Sets
              • Lip Balms
              • Visit www.myskin.ie to learn more about her products, where she uses little to no fragrances or essential oils. In fact, she encourages everyone to get the book from Susan Parker, Power of the Seed. A book that is all about lipid oils: https://susanmparker.com/book.

                Denise has also studied under Rhiannon Lewis and is forever grateful for her incredible knowledge. 

                Ways to get in contact with Denise:

                Website: https://myskin.ie

                Facebook: https://www.facebook.com/myskin.ie and https://www.facebook.com/KilkennyComfortTouch

                Instagram: https://www.instagram.com/myskinireland

                LinkedIn: https://www.linkedin.com/in/deniseoconnell/

                I'm sure you will enjoy this interview! Denise is such an inspiration and her shining attitude for life is so very contagious.

                Thank you for reading and listening!

                I will speak to you soon,

                xx Katrin

                52 min
              • #5 - Katrin & Seth: Our Outlook for 2023

                This set of key takeaways from different business thought leaders provides helpful advice for achieving success in 2023. In addition, we added our own thoughts on how to be successful in your Aromatherapy Business.

                It is essential to stay informed and inspired by reading inspiring books and listening to podcasts that motivate you and move you forward.

                • Utilizing video content is a great way to reach a global audience.
                • It is also essential to let go of things that don’t work and put energy into things that do!
                • Taking risks, going outside of one’s comfort zone.
                • Finding mentors is essential for success.
                • A business should also focus on offering discounts to its first few customers in exchange for testimonials.
                • Take the time to evaluate what is and isn’t working.
                • And much more!
                • We love these business leaders:

                  Stu McLaren: IG: @stumclaren

                  Amy Porterfield: IG: @amyporterfield

                  Reid Tracy: IG: @hayhouseinc

                  Jenna Kutcher: IG: @jennakutcher

                  Robert Hartwell: IG: @sirroberttakespics

                  Brook Castillo: IG: @therealbrookecastillo

                  Jeff Walker: FB: @jeffwalker

                  Glo Atanmo: IG: @glographics

                  Russell Brunson: IG: @russellbrunson

                  Bonnie Christine: IG: @bonniechristine

                  Dean Graziosi: IG: @deangraziosi

                  Patrice Washington: IG: @seekwisdompcw

                  Alex Cattoni: IG: @copyposse

                  As always, we hope you enjoy this live, and HAPPY NEW YEAR to you and your family!

                  xx Seth & Katrin

                  58 min
                • #4 - How To Create Customer Loyalty For Your Aromatherapy Business

                  This Episode is jam-packed! I'm sure you will find some exciting news about your behavior in this Episode :-)

                  I have broken down this Episode into five steps:

                  1. What is a customer?
                  2. The different types of customers.
                  3. The customer lifecycle.
                  4. How to create a customer persona.
                  5. Why it's important to define your customer.
                  6. Have fun listening to it, and let me know what you think?!

                    As always, you can find us here:

                    Business Growth Membership is where we grow our Aromatherapy business together! For $9/ month, it's a sweet bargain :-)

                    Blend Precisely is our Aromatherapy Software that will save you hours of math calculation time (prices, dilution, costs) and gives you peace of mind with Essential Oil Safety!

                    Join our FREE Aromatherapists in Business Group on Facebook HERE!

                    I hope you enjoy this episode!

                    xx Katrin


                    25 min
                  7. #3 - Sustainable Packaging! EcoEnclose Packaging Interview with Sonya Choron

                    Just quickly, before we get started with this super informative interview: Join our Business Directory: https://www.aromaconnect.net and get found!

                    If you are part of Blend Precisely (https://blendprecisely.io/) or the Business Growth Membership (http://www.aromatherapist.club) it's free! Simply come over here and fill out the form to be added to the directory: https://www.aromaconnect.net/.

                    Okay, on to the interview:

                    I had the pleasure of interviewing Sonya Choron from EcoEnclose Packaging. As a sustainable brand, you definitely want to look into their options for packaging and shipping your Aromatherapy Products. From Mailers to boxes to stickers to wrapping paper. They have a full cycle production: Meaning “We take something from the waste stream that is already out there and make something new!” How freakin’ awesome is that?!

                    They have a section for Essential Oil Packaging: https://www.ecoenclose.com/shop/shop-solutions-by-category/essential-oils/

                    And even a section for CBD Oil Packaging: https://www.ecoenclose.com/shop-solutions-by-category/packaging-for-cbd-oils-drops-and-other-tinctures/

                    Their customer service is amazing, and you don't feel like you are another lost number! I can only highly recommend them. I’m so glad I found them here in the US!

                    Visit their website for more information or to place your next order: https://www.ecoenclose.com/

                    On Instagram @ecoenclose

                    #ecoenclose

                    I think this interview will spark new ideas for 2023!

                    Katrin

                    30 min

                  About Aromatherapists in Business

                  From the publisher's feed

                  Are you thinking of starting a business as an Aromatherapist, but you feel quite lost? The internet spits out a million ways how to start a business and how run a business.