When leadership feels lonely, marketing feels expensive, and life starts moving too fast, Heather Risenhoover has a different answer: slow down, build real community, and make space for people to actually belong.
The Quincy native shares how she turned a career in retail operations into a leadership journey that now includes running Target, launching a local coffee concept, and building a business rooted in faith, connection, and purpose.Heather opens up about coming home to Quincy, raising a blended family, and what it took to move from a 16-year-old mall employee to senior retail leader across seven states and 11 stores. She also reveals how a LinkedIn connection helped bring her back to Quincy to open the local Target, and why she saw an opportunity to create something smaller, warmer, and more human with The Mercantile.
In this episode, you’ll discover:
Why word-of-mouth still outperforms fancy marketing when you’re starting a business
How Heather balances corporate leadership, entrepreneurship, and earning a master’s degree
The leadership lessons she uses to build confidence, set healthy boundaries, and say “no” without losing empathy
Why The Mercantile was designed to feel like home—not a hurry-up coffee stop
How a trip to London inspired the shop’s slower, more conversational atmosphere
Why business owners need a village just as much as parents do
How faith shapes Heather’s leadership, business, and approach to communityHeather also talks candidly about the emotional weight of leadership, the value of accountability partners, and the need to step away from the constant pressure of social media and negative news.If you’ve ever felt overwhelmed by the pace of modern life, pressured by social media, or curious about what it takes to build a business with soul, this conversation will hit home.
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