Dr. Michelle McCord Superintendent of Frenship ISDDr. McCord discusses discovering her passion for childhood development and how that led opportunities for pursuing positions of leadership in education. She shares about the joys and challenges of managing a rapidly growing school district and the decision making that goes into building new schools.

Steve Newsom shares his journey to becoming an award-winning winemaker and vineyard owner. He discusses the challenges and rewards of growing grapes on the High Plains and how he determines a quality wine.

Lubbock Police Chief Mitchell discusses his formative experiences in the US military that led him to a career in civilian law enforcement. He talks about the experience of working in different cities, community policing, and his approach to leading a police force.

Ron Roberts is the Chief Meteorologist for KAMC.Ron is a seasoned broadcaster with a career that spans over 30 years in radio and television. He shares his broadcast journey from the early days of radio to his move into television.

Stacy Keith Director Lubbock Cultural Arts FoundationStacy provides insights into Lubbock’s music and visual arts communities. She discusses the role of the Lubbock Cultural Arts Foundation plays in fostering a welcoming environment for aspiring artists to pursue their vision in Lubbock.

Bill Miller CEO BreedloveBill shares life experiences including founding a successful logistics company and the importance of mentors. Bill discusses the history and operations of Breedlove Foods and the important role it plays in international humanitarian relief.

Taylor McAlpine – Taylor talks about his memories of growing up in Lubbock and the multi-sector career path that sparked his interest in localism. He shares what his startup, LocalLBK, is doing to promote falling in love with Lubbock.

Sparks of Joy – Local authors Kris King, Anna Jackson, and Ian Rodriguez discuss finding joy despite hardships. They describe the experiences that motivated their stories in the book "Sparks of Joy", a collection of stories from fourteen Lubbock women.

Alycyn Keeling is the Executive Director of the Wallace Theater located in Levelland.Alycyn shares her journey from West Texas to DC and back again. She discusses what it was like working in national educational policy, creating leadership programs for former US presidents, and the dream to redevelop Levelland’s Wallace Theater that brought her back to the High Plains.

Justin Weaver is the Meteorologist In Charge at the National Weather Service Lubbock office.Justin discusses his connection to West Texas and why forecasting the High Plain’s weather is a professional dream. He talks about understanding weather patterns, changes in forecasting, and how to think about severe weather season.