In this episode I get to be a guest on AlMaghrib Institute CrewU podcast. Zeky, the host, and I discuss with AlMaghrib volunteers and city leads on how to appropriately leverage the power of attention to shape peoples' perceptions - using a covert persuasion technique that propagandists have invisibly used for the last century.

It's the Jiu-Jitsu equivalent of persuasion.

If you learn it, you'll become a champ at communicating your perspective. If you ignore it, you'll get beat out by those who use it.