I'm part of a closed Facebook group that features startup entrepreneurs from around the globe. One of the questions that came up was about online video and getting serious with it.

The following is the post in the group that I address.

As you know video content is king. I'm starting to be serious about creating video content. Well it’s requires some planning to avoid headache later and have a smoother ride.

Sure, there will be challenges but key is to be able to mange them.

A lot of times when you ready to record, things we don’t think about become obstacles and cause us to procrastinate. It becomes just another excuse to delay it for another day.

One excuse is not having the right hardware. In particular, lights! Lights! Lights!

If you have a decent camera, even with the phone camera you can get some nice video. Even if you have a high-end camera the lights can make or break your video.

The quality of the video really requires good lighting Period.

Here is what I consider when it comes to lighting:

* Not bulky

* Portable

* Easy setup and breakdown

* Wireless/Chargeable and with wire

* Good light

* Reasonable price

I’ve been reading Amazon’s reviews and it can be overwhelming. Which ones should I buy?!

This statement makes a lot of assumptions. I figured I'd address all of them here.