If you don’t have a strong skillset, then it’s time to work on one. Conversion is probably the strongest one you can have and it’s as easy as dating. Rock Thomas is the host of the top-rated Rock Your Money, Rock Your Life Podcast, a bestselling author, and motivational speaker with over 30 years of experience in personal development and coaching. Three Things You’ll Learn in This Episode How do we deal with the market shift? How to stay ahead of the market. Make sure you aren’t missing out on clients. Resources Check Out His Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we’re chatting about today, folks is going to be a skill set, you’re going to need more than ever, especially in this changing market place because people are gonna have a lot a lot of questions. But if you don’t know the art of conversion, how to talk to people. Basically, if you suck at dating, you’re gonna want to listen to this, because conversion is nothing more than just dating. I’ve been saying it for years. And all I ever say is like when you go out and you meet met your significant other, you didn’t just go in there and just have commission breath all over her, did you? And you know that commission breath at that time was more like, hey, when can I take you home? What we’re really chatting about is how did you get her to laugh? How did you get her to actually go to the next step in that conversation. And there’s actually a very, there’s a science to this, you guys. So whether you want to call it the art of persuasion, the art of conversion, I have one of the best guys in the country that can teach this to you today. Without further ado, I’m going to introduce him His name is Mr. Rock, Thomas rock. How are you doing, buddy? I’m doing awesome. Really great. Thanks for having me on the show. Why don’t you tell everyone a little bit about your background, I know you got quite an impressive resume, but tell everyone about whom you are and a little bit about what you do. And we’re gonna get right on into this 32 years experience in real estate. Now an author and a speaker and NLP practitioner and all that kind of good stuff. I was just speaking at an event and asking people what have you done in personal development. And I stopped counting at $1,000,000.78 Tony Robbins events. I’ve worked with Tihar Becker with Deepak Chopra, a whole bunch of people. And at the end of the day, you know, if you’re going to be really good at sales, you have to get to a place where people know like and trust you. And it sounds so cliche, but a lot of people don’t know how to do that. And so, after starting in real estate in the 1990s, I was really, really bad. Because I didn’t know how to do that. I sold one homeowner my first year that I sold 32, because I had a mentor and I got some training than 4565 99 101 that I bought the company to get from 330 million to over a billion in sales. I’ve hired over 1500 realtors in my lifetime. And I’ve sold over 200,000 single family homes through my teams. And so I’ve seen a couple of things. And at the ripe old age of six years old, you figure out, you know what works and what doesn’t work. And so now I help people navigate through that. And at the end of the day, if you want to make more than an average living, you have to learn how to convert leads. And so there’s a simple four step process. I teach it, I talked to it. And I help people really just work less hard and make more money. Because when you’re speaking to somebody, you’re either going to convert them or somebody else is so why not you? It’s absolutely correct. And books he’s got a quite an impressive resume. And are you going to say that when you built all these different teams and our brokerages, all of them use these four pillars we’re about to get into is that correct? Any great realtor does. Most people just don’t know how to break it down into an art like you said. So they they do it but they don’t know what they’re doing. A lot of people can’t teach what they do. I’ve gotten really good through my training is to simplify things and show people okay, if you’re not building rapport, which is the first step, then people aren’t going to feel comfortable with you. And when people don’t feel comfortable, they don’t make a decision. So you might as well understand the different elements of rapport. We talked about visual auditory, kinesthetic, we talked about physiology, we talked about matching and mirroring, and all those different things that we can get into. But when you study those and become a master at each one, you can do them naturally. So that creates more space in your conscious mind to be prepared for something else. So go ahead not to do that. You hit it on the head, folks, if you can’t build rapport first, you don’t stand a chance

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