We see an average of 60% efficiency in our paid media spends when using influencer content." In this data-driven conversation, Jake Hay of PopShorts reveals how the most successful influencer campaigns separate organic reach from paid distribution to maximize ROI. Drawing from over a decade of experience managing campaigns for Fortune 500 companies, Jake explains why most brands misunderstand influencer marketing's true purpose, how to strategically place different types of creator content throughout your marketing funnel, and why audience data—not influencer metrics—should drive your campaign decisions. Learn the crucial distinction between organic influencer content (best for building trust and positive sentiment) and paid influencer media (where performance metrics truly shine), why Jake believes trends are more important for organic social than advertisements, and how his agency's award-winning approach focuses on ideas that create "an experience beyond the post." Whether you're already investing in influencer marketing or considering it for 2025, this conversation offers both strategic frameworks and tactical insights for turning creator content into a revenue-driving machine.

We're in the age of the real people. I just saw a Broadway actress removing her green Wicked makeup with a beauty product, and it went viral." In this forward-thinking conversation, social media agency founder Caitlyn Lopez explains why she believes we're witnessing a fundamental shift in how audiences connect with content. Drawing from her experience building Beaumont Media from the ground up, Caitlyn shares why she never niched down to a specific industry, how she matches team members with clients based on personal passion rather than technical specialization, and why she sees a growing "distrust" between audiences and traditional influencers. Learn why user-generated content continues to gain traction, how short-form content may have reached its limit ("content cannot get any shorter than it is"), and why Caitlyn believes we're on the verge of new platforms emerging as X/Twitter faces challenges. She also reveals her agency's unique approach to client service—giving clients her personal phone number for emergencies and selecting only clients they truly believe they can help. For businesses trying to navigate the constantly shifting social media landscape, this conversation offers both practical insights and a compelling vision for where authentic marketing is heading.

Long before "influencer" was a career path, Dr. Tracy Timberlake was building her personal brand on YouTube answering simple beauty questions. Today, she helps educated professionals translate their expertise into powerful online presences. In this illuminating conversation, Tracy reveals how her journey from higher education professional to content creator shaped her understanding of what truly holds entrepreneurs back—not their knowledge or experience, but their mindset. Learn why she keeps her awkward first YouTube video public, how she guides clients from "what if nobody watches?" to "what if they do?", and why she believes we're entering an era where long-form content is making a comeback as audiences crave deeper connections. Tracy also shares a powerful cautionary tale about investing $80,000 in a program that taught her the most important lesson: trust yourself. Whether you're just starting your content journey or looking to elevate your existing brand, this conversation offers both practical wisdom and the mindset shifts needed to show up confidently online.

💠Your website's never done. As your business grows, your website needs to grow too." In this value-packed conversation, former ad agency owner Nicholas Reed reveals why he pivoted 253 Media to focus on website development after discovering that even the best ads fail when they lead to poorly designed websites. Learn why Webflow and Shopify have become the gold standards for business websites, how approaching design from a marketing perspective (rather than an artistic one) leads to dramatically higher conversions, and which Shopify apps increased one client's conversions by 90% with a single change. Nicholas also shares his counterintuitive approach to staying cutting-edge: instead of consuming marketing content, he advocates for fearlessly testing new strategies and borrowing concepts from completely different industries. Whether you're starting a new website or optimizing an existing one, this conversation offers practical wisdom on building sites that don't just look beautiful—they actually drive sales and grow your business.

💠"Brands spend about a trillion dollars each year on advertising. If you were to rank that in terms of country GDP, they'd be a top 20 country in the world." In this eye-opening conversation, Tom Denford reveals how his company, ID Comms, helps major advertisers eliminate waste from their massive media budgets. With 70% of all advertising dollars going to media placement rather than creative development, Tom shares why most marketers understand this critical investment area the least—and how that knowledge gap leads to billions wasted on counterfeit impressions, ad fraud, and low-quality placements. Learn about ID Comms' three-step approach to media optimization, starting with internal team alignment, then agency partnerships, and finally analyzing money flow through the entire system. For business owners concerned about marketing ROI, this conversation offers valuable insights into why the cheapest media buys are often the most wasteful, how bot traffic corrupts performance metrics, and what Fortune 100 companies are doing to ensure every dollar drives actual business growth.

💠"Marketing moves slowly, but storytelling can be your differentiating factor that scales your business to a billion dollars in 3-5 years." In this forward-thinking conversation, John Bohan, founder of Social Ties and 30-year digital marketing veteran, reveals why social storytelling has replaced algorithm optimization as the true competitive advantage for ambitious brands. Drawing from his experience working with over 250 major brands including Toyota, Disney, and Universal Pictures, John explains why companies like Prime ($4-8B valuation), Duolingo ($7B valuation), and Chipotle ($10B valuation) all share one critical success factor—masterful social media storytelling. Learn why most in-house teams struggle with social content despite their best efforts, how to "gamify" your content to dramatically increase watch time and algorithmic reach, and why understanding your brand's archetype is the foundation for authentic storytelling that resonates. Whether you're managing social for a Fortune 500 company or building a personal brand, this conversation offers both strategic vision and practical tactics for creating content that powers exponential growth.

💠In a marketplace crowded with content, one asset still stands as the ultimate authority builder—a well-crafted book. In this value-packed episode, Becky Robinson, founder and CEO of Weaving Influence, reveals how she's helped over 250 business owners transform their expertise into published books that serve as powerful business development tools. Learn why most self-published books sell just 250 copies lifetime (and how to beat those odds), the critical mistake most first-time authors make when defining their audience, and why your unique stories are the irreplaceable element that AI can never replicate. Becky shares insider insights from 13 years of book marketing experience, including how to leverage your content across multiple platforms through strategic repurposing. Whether you're a business consultant solidifying your legacy or a service provider looking to stand out in your market, this conversation offers the blueprint for turning your knowledge into a book that transforms your business authority.

💠In this value-packed episode, we sit down with Pete Deutschman, founder of The Buddy Group who has helped major brands like McDonald's, YouTube, and Virgin Voyages transform their businesses through the power of storytelling. Pete reveals his proprietary "Story-Driven Way" methodology that turns ordinary businesses into exceptional ones by aligning every aspect of the organization—from marketing to investor relations—around an authentic narrative. Discover why the most successful companies are investing in human connection rather than just technology, how Pete's theater background informed his unique approach to business transformation, and why empathy will be the most valuable business asset in 2025 and beyond. If you're looking to build a business that stands out in an increasingly AI-driven world, this conversation offers the blueprint you need.

✅ From Stage to Screen | Maddie Bumay's 6-Step Framework for Viral Business Content 👇👇

🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡

💠In this episode, Kyle sits down with Maddie Beumee, founder of Live Like Mad and former professional theater performer who's built a revolutionary system for empowering hesitant business owners to create compelling content. Discover why most business owners struggle with video content (hint: it's not what you think) and learn Maddie's unique 6-step framework that transforms camera-shy entrepreneurs into confident creators. Whether you delete every video you record or simply don't know what content will actually drive sales, this conversation reveals the missing link between authentic storytelling and revenue generation that most content creators never discuss. Learn how to stand out in a world where "everyone and their grandmother" is trying to create content—and actually see business results.

✅ The Hidden Connection Between Marketing & Revenue: 25 Years of B2B Success Secrets | Melanie Kennedy 👇👇‪

🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡

💠In this value-packed episode, we sit down with Melanie Kennedy, founder of Strategic Media and professor at University of Oregon with 25+ years of experience working with giants like Salesforce. Discover why most marketing agencies fail their clients and how the missing link between marketing and sales is costing you revenue. Melanie reveals her data-driven approach to full-funnel advertising strategies that turn marketing efforts into measurable ROI. If you're tired of marketing that generates vanity metrics instead of actual revenue, this episode is your roadmap to building a marketing machine that directly impacts your bottom line.