The obvious answer is that it’s not designed to elicit a response from YOU.

One of the craziest things I see small business owners doing is setting a “marketing budget”.

By setting a marketing budget you are implying that either your marketing isn’t working or hence it’s a pure expense (i.e. a waste of money).

Many small businesses don’t have a reason to exist.

Take away their name and logo from their website or other marketing material and you’d never know who they were. 

They could be any of the other businesses in their category.

Their reason for existence is to survive and pay the bills of the owner who is usually only just getting by or possibly not even.

I've been a guest on a lot of podcasts recently and one of the questions that almost always gets asked is:

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing.

I’ll outline three of the most common marketing blunders made by small and medium-sized businesses.

Direct response marketing is a type of marketing strategy that compels a high-quality prospect to take immediate action and opt into the advertiser’s offer.

You need to stop thinking of your marketing as an event and start thinking of it as a process. What do I mean by that?

Well, think of one of the marketing processes you know you should be doing but aren’t. There are only three things you need to figure out when you're thinking about a process: Who, What, When

Who: Debbie

Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you attract and the amount that you can charge for your services.

How to build a marketing infrastructure?

To build a system, we need to think it through from start to end. We need to understand how it works and what resources we’ll need to run it.

It’s natural to always try and present your business in the most favorable light possible when marketing yourself.

However, this often leads to one of the most common marketing blunders – discussing only the positive aspects of doing business with you.