For this episode of Art of the Kickstart, we caught up with Phil Croft, creator of ProSteer. Tune in to learn more about his experience with the intricacies of developing a hardware product and preparing for a crowdfunding campaign.
Topics Discussed and Key Crowdfunding Takeaways
* The development process for their product, pre-crowdfunding
* Making the decision to take the crowdfunding route with their current prototypes
* Working with third-party manufacturers
* The importance of educating your customers through marketing
* Difficulties for startups in the hardware space
* Making the decision to work with a marketing agency for their crowdfunding campaign
Links
* ProSteer on Kickstarter
* Grand Theft Auto
* Jonathan Livingston Seagull: The Complete Edition
Sponsors
Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!
Transcript
View this episode's transcript
Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding
campaign success. I’m your host, Roy Morejon, President of
Enventys Partners, the top full-service turnkey product
development and crowdfunding marketing agency in the world.
We have helped startups raise over a hundred million dollars for
our clients since 2010. Each week, I’ll interview a crowdfunding
success story, an inspirational entrepreneur or a business expert
in order to help you take your startup to the next level with
crowdfunding. Art of the Kickstart is honored to be sponsored by
BackerKit and The Gadget Flow. BackerKit makes software that
crowdfunding project creators use to survey backers, organize
data and manage orders for fulfillment by automating your
operations and helping you print and ship faster. The Gadget
Flow is a product discovery platform that helps you discover,
save and buy awesome products. It is the ultimate buyer’s guide
for cool luxury gadgets and creative gifts. Now let’s get on with
the show.
Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am
joined with Phil Croft, CEO of BoxDark and the upcoming
crowdfunding project ProSteer. Phil, thank you so much for
joining us today on Art of the Kickstart.
Phil Croft: My pleasure, Roy. My pleasure.
Roy Morejon: I know you’re on the other side of the world over in Brisbane,
Australia, so I appreciate you being on the line. I’m also really
excited to talk about this new handheld analog steering
controller ProSteer. So if you would, give our audience a little bit
of background and tell us where does this idea start? What
inspired you to create this product? What was that aha moment
you had?
Phil Croft: Right, I guess I was… I’ve always been, let’s say an enthusiastic
gamer as I was growing.