We’re back with another exciting episode this week! We spoke with Andrew Capener and Drew Hollenback about their Kickstarter project for the Seasons blanket. Tune in to hear more about what they’ve learned from running multiple campaigns, where to put in the most effort to make sure your project is successful and much more!
Seasons Blanket. Waterproof. Comfortable. Built to Last.
Key Crowdfunding Takeaways
* Why it’s important to partner with the right people for your Kickstarter campaign
* How cross promotions can help you raise more money
* How to become an influencer in your Kickstarter category
* Why “putting in the work” is key to a successful campaign
* How to build a community around your product
* Where to focus your pre-campaign efforts
Links
* Seasons on Kickstarter
* https://seasonsmfg.com/
* Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
* The 4-Hour Workweek by Timothy Ferriss
Sponsors
Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOK20 for 20% off!
Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of The Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.
Art of The Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster.
The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now, let’s get on with the show.
Welcome to another edition of Art of The Kickstart. Today I am joined by two participants, Andrew Capener and Drew Hollenback with the Seasons Blanket campaign. Andrew, Drew, thank you so much for joining us today.
Andrew Capener:
Thanks for having us.
Drew Hollenback:
Yeah, thanks a lot.
Roy Morejon:
All right. So you guys have created this killer durable blanket for everyday use, you know. Not your momma’s quilt. Right? Or not your grandma’s quilt. However, you want to call ma. Love the product. Let’s talk to our audience about the backstory. How did you two guys get together here?
