In this episode with Karri Koskela, CEO of Wihuri Packaging, we dive deep into the topic of plastics recycling, including the regulations charting a path for closed-loop recycling and, specifically, the critical role sustainable packaging will play in these efforts. Wihuri’s packaging division comprises two international brands: WIPAK in Europe and Asia and WINPAK in North America. Karri explains how revolutionary digital watermarking technology available today can effect change and help us achieve global circularity goals.

Key Takeaways:

(01:12) WIPAK’s mission: sustainable packaging for a cleaner future.

(05:23) Digital watermarks can double recyclability rates.

(08:47) Watermarks enable data visibility post-sale.

(09:30) The data-driven business potential of digital watermarks.

(15:16) Digital watermarks are scalable globally across regions.

(18:00) Europe risks falling behind on sustainability efforts.

(21:59) Clear ROI from adopting digital watermarks.

(24:00) Solving sustainability issues today for future generations.

(31:17) WIPAK’s commitment to achieving carbon neutrality.

Resources Mentioned:

Karri Koskela -

https://www.linkedin.com/in/karri-koskela-4133615/

Wihuri Packaging -

https://www.linkedin.com/company/wipak/

Sustainable Packaging Summit -

https://www.packagingsummit.earth/

HolyGrail 2.0 Digital Watermarking Initiative -

https://www.digitalwatermarks.eu/

AIM - European Brands Association -

https://www.aim.be/

Ellen MacArthur Foundation -

https://www.ellenmacarthurfoundation.org/

PPWR (Proposed Packaging and Packaging Waste Regulation) - https://environment.ec.europa.eu/publications/proposal-packaging-and-packaging-waste_en

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#DigitalTransformation #DigitalWatermarking #AuthenticationTechnology

In this episode, Richard Akkermans, Director of European R&D Packaging Sustainability at Mondelēz International, discusses a Belgian collaboration between recyclers, brand owners, technology leaders, and Packaging Recovery Organizations (PROs) aimed at proving the business case for advanced sortation technologies to address the plastic pollution crisis and meet sustainability requirements. He emphasizes the importance of regulatory frameworks to level the playing field and achieve a sustainable circular economy.

Key Takeaways:

(02:59) The role of value chains in achieving packaging sustainability.

(05:12) Digital watermarks improve the detection and sorting of plastic waste.

(07:07) Advancing food-contact plastic recycling is critical for circularity.

(08:37) The supply and demand logistics for food-grade recycling.

(10:08) Regulatory frameworks will drive the demand for recycled materials.

(12:23) The value-action gap between consumer intent and behavior is narrowing.

(16:21) The Belgian initiative aims to prove the business case for intelligent sortation technologies for plastics recycling.

(18:36) Collaboration across the value chain is essential to scaling recycling innovations.

(23:28) The benefits of digital watermarks for food-grade plastic and the circular economy.

Resources Mentioned:

Richard Akkermans -

https://www.linkedin.com/in/richard-akkermans-6412401/?originalSubdomain=uk

Digital Watermarking Initiative -

https://www.digitalwatermarks.eu/

Fost Plus -

https://www.fostplus.be

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#DigitalTransformation #recycling #plastics #packaging #DigitalWatermarking #HolyGrail

In this episode, Hany Farid, Professor of Computer Science at UC Berkeley and Chief Science Officer at GetReal Labs, joins us to explore the impact of AI on media, public opinion, and democracy. With over 25 years of experience in media forensics, Hany discusses the urgent need for multi-faceted solutions to address the spread of AI-driven misinformation. He highlights the critical roles of content verification, regulation, and public education in combating the threat, offering a comprehensive perspective on how society can navigate the challenges posed by rapidly advancing AI.

Key Takeaways:

(02:54) The alarming speed of AI advancements and their implications.

(07:28) The dangers of misinformation and how AI can fuel public distrust.

(08:07) Social media platforms amplify sensational and misleading content.

(09:16) The existential threat to democracy and society posed by the erosion of trust in the media.

(11:46) AI-generated content creates doubt about the authenticity of real events.

(12:38) The “liar’s dividend” enables people to dismiss inconvenient truths as fake.

(15:30) The importance of a multi-dimensional solution to address AI-driven misinformation.

(15:55) Better regulation of AI technologies is critical to prevent misuse.

(24:07) The impact of C2PA standards in verifying content authenticity.

(28:41) The challenges of educating the public on media forensics.

Resources Mentioned:

Hany Farid - https://www.linkedin.com/in/hany-farid-40a97935/

UC Berkeley - https://www.linkedin.com/school/uc-berkeley/

Coalition for Content Provenance and Authenticity (C2PA) - https://c2pa.org

GetReal Labs | Website - https://www.getreallabs.com

GetReal Labs | LinkedIn - https://www.linkedin.com/company/getreallabs/

PNAS Paper on Deepfake Detection - https://www.pnas.org/doi/10.1073/pnas.2110013119

Stanford University’s AI Research - https://hai.stanford.edu/

Ballistic Ventures - https://www.ballisticventures.com/

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#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology

In this episode, Patricia Torres of Omron Industrial Automation Europe explores the transformative power of industrial automation in addressing the most pressing challenges in manufacturing. From labor shortages to sustainability goals to consumer safety, Patricia provides a comprehensive look at how automation technologies are not only solving these problems but also paving the way for a more efficient and flexible future in manufacturing.

Key Takeaways:

(02:23) Patricia’s journey in industrial automation spans over 15 years.

(04:50) Automation is key to increasing efficiency and operational excellence.

(05:24) The industry is facing a significant labor shortage as experienced workers retire.

(06:11) Flexibility in manufacturing is crucial to meet changing consumer demands.

(07:30) The rise of personalized products requires advanced data collection and processing.

(08:11) Late-stage customization demands new production models.

(14:37) The future of circular economies relies on robust track and trace systems.

(19:52) Co-creation with customers is essential for developing effective solutions.

Resources Mentioned:

Patricia Torres - https://www.linkedin.com/in/patricia-torres-mateus/

OMRON Global - https://www.omron.com/global/en/

Industrial Automation - https://industrial.omron.co.za/en/home?utm_source=globalsite&utm_medium=geolocation&utm_campaign=SouthAfrica

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#DigitalTransformation #DigitalWatermarking #AuthenticationTechnology

In this episode, Rusty Cumpston, CEO of DataTrails, discusses the challenges and solutions in verifying and authenticating digital content amidst the rise of AI-generated data. He explains how DataTrails is pioneering transparency technology and the role of watermarks in ensuring data integrity.

Key Takeaways:

(02:19) The democratization of content creation through generative AI technologies.

(01:42) Next-generation transparency technology aims to fortify AI data supply chains.

(03:00) The responsibility of the technology industry to deploy AI responsibly.

(04:47) The evolution of cybersecurity, from network security to identity verification, and now data authenticity.

(05:00) The severe impact of faked web certificates on the internet's trustworthiness.

(13:13) The rapid pace of AI technology development compared to societal norms and laws.

(19:21) Watermarks as an ideal solution for content authenticity and transparency.

(19:52) The need for a combination of methods and technologies to ensure data transparency and trust.

Resources Mentioned:

Rusty Cumpston -

https://www.linkedin.com/in/rusty-cumpston-06765b5/

DataTrails | LinkedIn -

https://www.linkedin.com/company/datatrails-inc/

DataTrails | Website -

https://www.datatrails.com/

Content Authenticity Initiative -

https://www.contentauthenticity.org/

IETF SCITT Working Group -

https://datatracker.ietf.org/group/scitt/about/#autoid-1

NIST AI Standards -

https://www.nist.gov/artificial-intelligence

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#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology

In this episode, co-host Tony Rodriguez, the Chief Technology Officer of Digimarc, takes us on a journey through the evolving landscape of digital watermarking. He sheds light on how these advancements are vital in combating counterfeiting and ensuring the authenticity of both digital and physical products. Tony discusses the significant influence of generative AI and emphasizes the importance of a multi-layered approach to security.

Key Takeaways:

(00:05) Generative AI has simplified content creation, collapsing the need for advanced skills.

(02:01) Access to advanced tools has become more widespread, aiding bad actors in deception.

(04:00) Historically, the scarcity of tools provided security for state-issued documents.

(06:04) The need for skill to use these tools has diminished with advancing technology.

(09:00) Digital watermarking is the application of steganography for content identification and authenticity.

(12:00) Digital watermarks are imperceptible, meaning they can be embedded without being seen or heard.

(15:00) No single technology, including digital watermarking, can serve as a silver bullet for authenticity.

(16:29) Watermarks must be part of a network of security features to be effective.

(20:07) Digital watermarks are a robust starting point for protecting content and packaging.

Resources Mentioned:

Tony Rodriguez -

https://www.linkedin.com/in/trodriguez/

Digimarc | LinkedIn -

https://www.linkedin.com/company/digimarc/

Digimarc | Website -

https://www.digimarc.com/

Ken Sickles | LinkedIn -

https://www.linkedin.com/in/kensickles/

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#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology

In this inaugural episode, Digimarc’s Executive Vice President and Chief Technology Officer, Tony Rodriguez, and Chief Product Officer, Ken Sickles, share insights into the evolving landscape of digital content and product digitization. They discuss the impact of generative AI, the proliferation of new technologies, and the challenges and opportunities these advancements bring to the industry.

(01:05) Solutions to problems, from recycling plastic containers to verifying the authenticity of digital media content.

(01:29) Product digitization blends physical products into the digital world, opening new opportunities.

(02:08) Generative AI and other new tools create significant opportunities for content creation.

(02:36) New technologies can pose threats to important digital assets.

(03:25) Digimarc utilizes digital watermarks for various innovative applications.

(04:45) Communicating the authenticity of content is crucial.

(06:35) Secure documents and financial instruments were early adopters of product digitization.

(07:00) Digitized products offer benefits like authenticity, new relationships, revenue, cost savings, and valuable data.

(07:20) More applications will benefit from product digitization, leading to exciting innovations.

Tony Rodriguez - https://www.linkedin.com/in/trodriguez/

Ken Sickles - https://www.linkedin.com/in/kensickles/

Intel - https://www.intel.com

Digimarc - https://www.digimarc.com

Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations.

#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology