Art of Value Show - Discover Value | Create Options | Start Pricing

By Kirk Bowman

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· Business

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FAQs about Art of Value Show - Discover Value | Create Options | Start Pricing:

How many episodes does Art of Value Show - Discover Value | Create Options | Start Pricing have?

The podcast currently has 123 episodes available.

Art of Value Show - Discover Value | Create Options | Start Pricing episodes:

April 14, 2015 The Journey from Time to Value with Matthew Burgess – 041
Matthew Burgess is a lawyer who lost a customer when he sent an email at 4:30am on a Sunday. The customer said he wanted Matthew's best work not what remained after exhaustion. This incident started Matthew's quest to find a better way. For the last ten years, he has practicing value pricing at his own firm, View Legal. He shares why the switch is a journey instead of a destination.
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48min
April 07, 2015 Why to Productize Your Consulting with Brian Casel – 040
Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service for the restaurant industry. What Is Productized Consulting? What is the most important thing you can share about pricing? Pricing is more art than science. How […]
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48min
March 31, 2015 Pricing the First WordPress Host with Joshua Strebel – 039
Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. Pricing WordPress Hosting What is the most important thing you can share about […]
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45min
March 24, 2015 Do Not Assume in a Value Conversation with Jonathan Stark – 038
Jonathan Stark is a mobile consultant who helps retail brands thrive in a post-PC era. He's written three books on web development including O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript. He made the national news with Jonathan's Card, an experiment using mobile payments at Starbucks. He ditched hourly billing and has 10 years experience with value pricing. Value Pricing […]
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56min
March 17, 2015 Coaching: Pricing An Online Course with Caleb Simonyi-Gindele – 037
Caleb Simonyi-Gindele is a registered clinical counselor from Canada who helps couples build thriving, passionate marriages. He and Kirk are in a mastermind group together. Caleb requested assistance with pricing his online marriage course. They decided to record the coaching session for the Art of Value Show. Discovering Value What is the current situation? Diakon Leadership offers counseling and coaching for marriages. Caleb's remote location […]
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45min
March 10, 2015 The State of Value Pricing (Down Under) with Steve Major – 036
Steve Major is a pricing and business consultant from Australia. He started out as a charted accountant (CPA) and then founded a consultancy for accountants called Pricing Power. He grew up on a sheep station (70,000 acres) in Texas, Queensland. He is the host of the Pricing Power podcast and enjoys landscape photography. Switching to Value Pricing What […]
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47min
March 03, 2015 The Value of Tomorrow with Brennan Dunn – 035
Brennan Dunn started as a freelancer and grew his business into a 10+ person agency. He then decided to create software for himself, rather than others with Planscope.io. Additionally, he has created a variety of teaching tools for pricing and lead generation at DoubleYourFreelancing.com. Positioning With Care What is the most important thing you can share about pricing? It's […]
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53min
February 24, 2015 The Magic and Logic of Pricing with Tim Williams – 034
Tim Williams is a marketing professional with over 20 years experience in large agencies. He is the founder of Ignition Consulting Group and author of Positioning for Professionals. Tim is also a Senior Fellow at the VeraSage Institute. Pricing Integrity What is the most important thing you can share about pricing? Stand your ground. When […]
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59min
February 17, 2015 How to Complete a Value-Based Project with Susan Fennema – 033
Susan Fennema is the project manager at MightyData and has worked with me for five years. In this episode, we answer a question from George Brooks about agile development and how to successfully complete a value-based project.
Can you give an example of a set of value statements that you worked from, and how you managed the client's expectations?
Our experience is that so much of this is so subjective. We all know the end of the project never really ends when the results are subjective.
Questions we are constantly asking: What is finished? What is success? When do we start considering the next set of work? Or, I guess, when do we start considering the next set of values?

– AOV Listener
How to Define Scope

* How do you manage the subjectivity of when the project is complete?

* The value is subjective.
* The scope is not subjective.
* We meet the defined scope of the project, not the value.
* Agree to both the value and the scope with the customer before beginning the project.

* How do you define a scope that is not subjective?

* Define the specific outcomes and tasks to achieve the value.
* Sometimes the scope can be subjective, based on perspectives.
* Be very specific in your scope and ask questions about the tangible items upfront.
* You learn how to write good scope through experience.
* To serve your customer best, give the customer what they perceive is the scope.
* The service provider decides the intention behind the scope.
* Give the customer the benefit of the doubt whenever possible.
* Clearly define a timeframe – a project has to have a start and end.
* A project, as defined by Ed Kless, is bringing together a team to accomplish a specific purpose for a short period of time.
* Break down a project that may take a long period of time into phases.

Duration vs. Effort

* What is the difference between duration and effort?

* When is the customer going to be able to start testing?
* Build milestones to define the duration, outside of the effort.
* Testing has a start and end to finish the project.

* What should you do in the kick-off meeting with the customer?

* Walk through milestones and schedule.
* Confirm vacations/absences.
* Talk through customer responsibilities.
* Discuss what the project champion does.
* Explain what to do during testing.
* Continually remind the customer of the process during weekly status meetings.
* It is OK to modify the milestones when needed without affecting the end date.
* Give grace to customer when necessary.

* What is a project champion and why is it important?

* A project champion is the project manager for the customer's internal team.
* Acquire information needed.
* Coordinate internal departments.
* Responsible for training their team.
* Lead adoption of the software.
* Define who can drive the decision-making process.
* Changing a project champion might require a change request.

How to Complete a Project

* How does a project management system help finish the project?

* We use Basecamp.
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45min
February 10, 2015 A Biblical View of Creating Value with Ray Edwards – 032
Ray Edwards is a copywriter and marketer who has worked with successful clients like Tony Robins, Jack Canfield, and Jeff Walker. He is the host of a weekly podcast, The Ray Edwards Show, and the author of Writing Riches, about effective copywriting. Three Questions for a Value Conversation What is the most important thing you can […]
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52min

FAQs about Art of Value Show - Discover Value | Create Options | Start Pricing:

How many episodes does Art of Value Show - Discover Value | Create Options | Start Pricing have?

The podcast currently has 123 episodes available.