Today, we're diving into the world of managed service providers with the Art Powell, founder and CEO of Trinsic Technologies based in Austin, TX. With 30 employees and around $3 million in annual revenue, Art has quite the journey to share, including how he built his own private cloud and is now jumping into the exciting realm of AI integration. We’ll chat about the challenges of running an MSP, the importance of customer relationships, and how to stay profitable while navigating a competitive landscape. Art's got some witty insights on why not all revenue is good revenue.

Title: Art Powell (Trinsic Technologies): Passion for Service

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Art Powell, the founder of Trinsic Technologies, shares his entrepreneurial journey from humble insurance agent to entrepreneur. With a team of 30 and annual revenues of about $3 million, Art's story is not just about numbers; it's about transformation and adaptation. From his early days tinkering with computers in the '90s, inspired by the first computer his wife bought him, to now leading a company that has embraced cloud technology since 2015, Art emphasizes the importance of evolving in a rapidly changing tech landscape. The episode explores the four key services Trinsic offers: traditional managed services, specialized consulting, private cloud solutions, and an exciting new venture into AI with their product called Call Sniper. Art reflects on the challenges he's faced, the lessons learned, and the importance of building a company culture that prioritizes customer service alongside technological innovation.

Takeaways:

• Art Powell, the founder of Trinsic Technologies, shares how he transitioned from the insurance industry to IT, highlighting the pivotal moment when he fell in love with computers after his wife bought him a PC.
• Trinsic Technologies operates in four main areas: traditional MSP services, consulting, their own private cloud, and AI integration, showcasing a diverse service model to adapt to the market.
• The company has experienced significant growth, reaching approximately $3 million in annual revenue, and emphasizes the importance of relationship-based client interactions to drive success.
• Art stresses that profitability is key, noting that not all revenue is good revenue, and that knowing your profitable clients is crucial for sustainable growth.
• The upcoming AI product, 'Call Sniper', aims to revolutionize the call center industry by efficiently identifying calls that need attention, reflecting their innovative approach in the tech space.
• Art's philosophy emphasizes the importance of evolving business practices to meet changing market demands, drawing parallels between business growth and personal relationships.