In this episode of the MSP Owner Podcast, Ben Tiggelaar sits down with Annette Slavik, President of Prodigy Complete IT Solutions in Tampa Bay.
Annette’s path into IT wasn’t typical. She started her career as an elementary school teacher before stepping into managed IT services — and today she runs a ~$950K MSP supporting roughly 750 endpoints across a focused client base.
In this conversation, Annette shares:
• What it’s like building an MSP without a traditional technical background
• Why referrals alone aren’t a real growth strategy
• The shift from reactive word-of-mouth to intentional marketing
• Lessons from operating in a male-dominated industry
• How education, positioning, and visibility impact MSP growth
• Pricing, peer groups, and pushing past comfort zones as an owner
This episode is especially relevant for MSP owners in the $500K–$5M range who are thinking seriously about growth, positioning, and long-term strategy.
If you're building or scaling a managed service provider, this conversation offers a practical look at what it actually takes to compete in today’s market.
Title: Classroom Teacher to MSP President (Annette Slavik at Prodigy Complete IT Solutions)
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