Artisionary

Artisionary

By Jeston LuBusiness
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Artisionary episodes

  • Timeless Lessons as a Business Owner and Author of Multiple Bestselling Books - Jonathan Goodman (#20)

    Jonathan Goodman, creator of the Personal Training Development Center and author of the upcoming book, "The Obvious Choice," (out January 14th, 2025) is a fitness industry pioneer who transformed his early passion at the YMCA into multiple successful businesses. He lives by the philosophy of doing fewer things better and making strategic choices that lead to extraordinary results.

    In this conversation, we delve into the fundamentals of fitness, the power of optimistic ignorance, building successful businesses through aligned incentives, finding your unique edge in a crowded market, and how to make strategic decisions that create lasting impact.
    Timestamps:
    0:01 Introduction to Jonathan Goodman
    0:32 Early fitness journey and YMCA experience
    1:03 Competitive sports background
    2:07 Transition to weightlifting focus
    3:06 Core principles of fitness and nutrition
    4:01 Progressive overload principles
    5:08 The optional vs foundational nature of fitness
    6:08 The divide between active and inactive lifestyles
    7:54 Impact of fitness on daily life
    9:23 Making fitness convenient and building habits
    11:35 Importance of habit stacking
    14:21 Cancer diagnosis as a turning point
    16:36 Business restructuring lessons
    19:31 Evolution of business model
    21:24 Compensation structure changes
    24:38 Value of A+ players in business
    26:31 Journey as an author
    28:04 Book writing process
    30:53 Traditional vs self-publishing
    34:22 Deep research methodology
    37:55 Finding unique stories
    40:37 Content creation strategy
    43:40 Pricing strategy insights
    46:07 Free vs premium offerings
    49:38 Building trust in business
    53:03 Market saturation myths
    55:24 Finding your unique factor
    58:43 Advice for young entrepreneurs
    1:02:14 Closing thoughts and book promotion
    Follow Jonathan:
    Order His Book: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139?sr=8-1&linkId=5e383baf094911e431b7053c27ec3ffe&language=en_US
    Twitter: https://x.com/itscoachgoodman
    Instagram: https://www.instagram.com/itscoachgoodman/
    YouTube: https://www.youtube.com/@UCKt_rWty06ukHErS3ffkAMw
    Follow Me:
    X: https://twitter.com/jestonlu
    Instagram: https://www.instagram.com/jestonlu
    Website: https://www.jestonlu.com
    Writing: https://jestonlu.substack.com/

    1 hr 3 min
  • Why Life is "All Play" and How to Break Free From the Conditioning - Jack Moses (#19)

    Jack Moses is a vessel for God, his mission to open minds and hearts to elevate the collective consciousness of humanity. He writes: "It's hard to define who I am or what I do. But this is where the world is heading - back to our natural state, as limitless beings not meant to be put in a box. (;"

    In this conversation, we talk about our soul's mission, creating from the heart, living more authentically, being in the present moment, operating from a place of unconditional love, breaking the conditioning of society, and much more.
    Timestamps:
    0:00 Introduction
    1:38 Brief journey into Jack's college years
    3:47 Why Jack will be going back to college
    6:00 Jack's experience with ayahuasca in Peru
    7:54 The human condition and death
    9:20 What is our soul's mission?
    10:21 What does spirituality actually mean?
    12:49 Human beings are mirrors to each other
    14:59 How can we live more authentically?
    17:44 What do you worship?
    18:51 Worshipping the present moment
    20:55 Going from chaos back to order
    22:16 Everything is happening at divine timing
    23:05 Times are changing, here's why
    25:45 Why your childhood self leaves clues
    28:19 Finding means of expression
    29:17 How Jack and I got into podcasting in college
    31:52 How podcasting can unlock new opportunities
    33:09 The scripts around money & work
    35:47 Jack's tattoo - "It's all play"
    36:24 How to break down the conditioning of society
    37:55 Personality tests are little maps to guide you
    40:37 We're made up of the cosmos
    41:07 Our default state is unconditional love
    43:14 How to find your tribe that are aligned with you
    45:50 Why consistency makes you "lucky"
    48:12 You're dreaming in the first place
    51:06 Why you should create from your heart
    53:10 Find out if your desires are truly yours
    55:28 How to spend quiet time with yourself
    56:45 What Jack is working on right now
    Follow Jack:
    X: https://twitter.com/jackmoses0
    Instagram: https://www.instagram.com/jackmoses0/
    LinkedIn: https://www.linkedin.com/in/jackmoses0/
    Website: https://jackmoses.co/
    Follow Jeston:
    X: https://twitter.com/jestonlu
    Instagram: https://www.instagram.com/jestonlu
    Website: https://www.jestonlu.com
    Writing: https://jestonlu.substack.com/
    Musinary Media: Conversations with visionaries who blend art and business into their life and work. Musinary Media is under the greater Musinary ecosystem ("music" + "visionary").

    1 hr
  • Powerful Lessons From Solo Biking Across America and Running a 100-Miler - Dan Ahn (#18)

    Dan Ahn is a former tech salesperson now quarter life coach. He's also solo biked across America and recently completed his first 100 mile ultramarathon.

    In this conversation, we talk about completing a 100-mile ultramarathon, biking solo across America, growing up in a Korean immigrant family, finding purpose through faith, turning burnout into breakthrough, lessons from sales and life coaching, why solitude might be the key to living life fully. and much more.

    Timestamps:

    0:00 Introduction
    1:00 Completing a 100-mile ultramarathon
    3:52 Differences between ultramarathons and marathons
    5:54 The hardest parts of an running an ultra
    7:19 You don't run 26.2 miles without inclination to suffering
    8:07 Why running can change your life
    10:07 Advice for someone wanting to get into running
    12:02 Growing up into a Korean immigrant family
    14:10 Breaking out of the scripts from growing up
    15:59 Dan's relationship with God and faith
    19:25 Finding Truth in life and beyond
    21:56 Deciding to solo bike across America
    24:52 The itinerary of the bike ride
    27:08 Why Dan decided to travel to South America
    29:06 Golden advice on living life to the fullest
    31:53 Tim Ferriss's fear setting exercise for risk-taking
    34:03 Lessons learned from working with a startup at NYC
    36:31 Dan's advice to his younger self
    40:49 What Dan learned from being a life coach
    41:45 Knowing how to best serve your clients
    45:13 Why you should spend more time in solitude
    47:01 What should you do if you're burnt out?
    49:07 How to deal with feeling misalignment
    50:43 Charging what you believe you're worth
    52:39 Lessons from a career in sales
    54:01 What does success mean to Dan?
    56:36 Dan's vision of "Love God, others, and myself."
    57:48 Advice to ambitious young people looking to do cool things
    59:00 Where can people find Dan?
    Follow Dan:
    X: https://twitter.com/DanTAhn
    Instagram: https://www.instagram.com/dantahn/
    Website: https://www.dantahn.com/
    Follow Jeston:
    X: https://twitter.com/jestonlu
    Instagram: https://www.instagram.com/jestonlu
    Website: https://www.jestonlu.com
    Writing: https://jestonlu.substack.com/
    Musinary Media: Conversations with visionaries who blend art and business into their life and work. Musinary Media is under the greater Musinary ecosystem ("music" + "visionary"). Musinary's mission is to create musical spaces for artists and entrepreneurs around the world.

    1 hr
  • Here are the Skills You Need to Succeed in Your 20s and Beyond - Nat Eliason (#17)

    Nat Eliason is the author of "Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance," online writer with a newsletter of 45,000+ subscribers, and currently working on his next sci-fi novel.

    In this conversation, we talk about how the education system is scuffed, what it took to write Nat's book, "Crypto Confidential," underrated advice to win in your 20s, and much more.
    Timestamps
    0:00 Introduction
    1:02 Why Nat Eliason started "Nat Chat" in 2016
    4:00 Why the education system today is broken
    9:07 What to do if you're feeling "stuck" in college
    11:27 The best way to spend your college years
    13:50 Why writing a book is so hard these days
    18:36 How writing fiction differs from writing nonfiction
    21:20 Creating a world through writing
    22:16 The tremendous power of tracking your word count
    24:39 The #1 way to get better at anything
    27:01 Secrets to editing your writing more effectively
    30:59 Why "Crypto Confidential" is such a good read
    34:30 Why Nat decided to go all in on writing
    36:02 A dangerous trap to avoid in your 20s
    40:13 The best way to meet other interesting people
    42:19 Known costs, unknowable benefits
    46:26 Why it's so important to take on hard things
    49:16 Why you must be the best at what you do
    51:05 How to find the thing you're meant to do
    51:53 Watch out for this trap when trying new things
    53:45 Advice to an ambitious 20 y/o wanting to do great things
    55:49 Where to find Nat
    Follow Nat:
    X: https://twitter.com/nateliason
    Writing: https://blog.nateliason.com/
    Follow Jeston:
    Website: https://www.jestonlu.com
    X: https://twitter.com/jestonlu
    Instagram: https://www.instagram.com/jestonlu
    Writing: https://jestonlu.substack.com/
    The Jeston Lu Podcast: Hosting deep conversations with creatives & founders pursuing unconventional paths. This podcast is part of Musinary Media, under the greater Musinary ecosystem ("music" + "visionary"). Musinary's mission is to bring creatives & founders in a musical, nature-like setting around the world.

    57 min
  • Why Consistency is Actually Killing Your Growth - Kevon Cheung (#16)

    Kevon Cheung is the founder of Small School, an online school for creator educators.

    In this conversation, we talk about building in public, the media landscape, balancing business with family, underrated and overrated pieces of advice for life, taking the pathless path, and much more.
    0:00 Introduction
    0:49 Kevon's childhood backstory
    2:32 Differences between living in America vs. Asia
    4:13 Studying business at Babson College
    6:29 Getting into the tech world
    9:03 Being employed vs. being an entrepreneur
    11:09 Getting into online business in 2020
    15:24 Steps to building an online business
    19:52 Figuring things out as you go
    20:28 Mistakes when building on X
    22:04 Changes in the media landscape
    23:45 Build something for yourself
    28:13 How to make the most in college
    30:30 Being an introvert online
    31:47 Becoming a father
    36:01 Balancing business with family
    36:35 Kevon's day-to-day routine/lifestyle
    38:43 Be receptive to opportunities around you
    40:47 There's more than just the 'default path'
    41:37 Consistency is overrated
    43:38 Providing free value is underrated
    45:19 Consistency has to be strategic
    46:10 Next chapter for Kevon
    48:31 Piece of advice for 18 y/o self
    Follow Kevon:
    Twitter/X: https://twitter.com/MeetKevon
    Instagram: https://www.instagram.com/kevon/
    Small School: https://www.smallschool.is/
    Follow Me:
    🌐 Website: https://www.jestonlu.com
    💬 Twitter/X: https://twitter.com/jestonlu
    📸 Instagram: https://www.instagram.com/jestonlu
    🎙️ Podcast: https://www.youtube.com/@jestonlupodcast
    🎥 YouTube: https://www.youtube.com/@jestonlu
    The Jeston Lu Podcast: Deep conversations to discover your inner artist. 🤍

    52 min
  • How a College Student Built a 6-Figure Online Business - Jay Yang (#15)

    Jay Yang is Head of Content to Noah Kagan, content strategist to Z Fellows, former intern at Beehiiv, and entrepreneur of his own 6-figure agency business.

    In this conversation, we talk about college, collecting great questions, going to the gym, building a personal brand, finding your North Star, and much more.
    0:00 Introduction
    0:26 What Jay's been up to
    1:01 Thoughts on college so far
    2:12 Taking ownership of your learning
    3:00 Looking back on high school
    3:50 Making high-quality friendships
    6:26 Building self-awareness
    9:38 Jay's collection of questions
    11:45 How to process good questions
    12:45 Values and principles to live by
    14:30 How going to the gym can save your life
    16:05 Jay's obsessions in life
    17:12 Practical steps to build an online business
    19:49 Breaking down some of Jay's tweets
    22:05 Permissionless apprenticeship
    24:30 Principles of building a personal brand
    28:00 Building an email newsletter
    29:25 Working at Beehiiv
    30:49 Trading money for time - delegation
    32:39 Buying back time
    34:10 Jay's daily routine
    35:44 Quitting to level up in life
    36:35 Seeing life as a video game
    37:28 Being patient and slowing down
    39:35 The most important things in life
    40:17 Advice to high school freshmen
    Follow Jay:
    Twitter/X: https://twitter.com/Jayyanginspires
    Instagram: https://www.instagram.com/jayyanginspires/
    Newsletter: https://jayyanginspires.beehiiv.com/
    Follow Me:
    🌐 Website: https://www.jestonlu.com
    💬 Twitter/X: https://twitter.com/jestonlu
    📸 Instagram: https://www.instagram.com/jestonlu
    🎙️ Podcast: https://www.youtube.com/@jestonlupodcast
    🎥 YouTube: https://www.youtube.com/@jestonlu
    The Jeston Lu Podcast: Deep conversations to discover your inner artist. 🤍

    42 min
  • How to Break Free From Your Mental Prison - Danny Miranda (#14)

    Danny Miranda is a coach, creator of the men's retreat in Austin, and podcast host of the famous Danny Miranda Podcast.

    In this conversation, we talk about consciousness, living in truth, finding God, becoming free, holding space for ourselves and others, emotional guidance, being vulnerable, and much more.
    0:00 Introduction
    0:30 Danny's blog at 13 years old
    2:15 Feeling different growing up
    4:05 What is consciousness?
    4:56 The circle of consciousness
    7:02 How do you reach the light?
    8:06 How Danny defines death
    11:22 Who and what is God?
    12:40 How God and love are connected
    13:32 What does Danny worship now?
    14:18 What does "living in truth" mean?
    15:32 Living in 2024 is a special time
    17:07 Austin is the living experiment of consciousness
    18:50 Making money and what makes us feel alive
    19:58 Living in misalignment
    22:23 Finding fulfillment is easier than you think
    25:11 How Danny found God
    26:57 Intellectualizing our way to truth
    27:55 Finding my way to God
    29:11 How to become free
    29:42 Danny's gift to the world
    30:40 Man and emotional vulnerability
    32:01 How do you hold space to others?
    33:44 Being a host vs a guest on a podcast
    34:44 How to be receptive listener
    36:09 Why we hold harshness to ourselves
    37:39 How to release judgement onto others and ourselves
    40:53 We have the power to create our own realities
    43:20 Wayne Dyer and meeting a photographer
    44:40 Allowing yourself to live freely
    45:08 Why childhood is such a special moment
    47:15 What it means to be a human
    49:23 What does Danny challenge more people to do?
    49:54 Walking each other home
    Follow Danny:
    Twitter/X: https://twitter.com/heydannymiranda
    YouTube: https://www.youtube.com/c/dannymiranda
    Instagram: https://www.instagram.com/heydannymiranda/
    75 Hard Community: https://mydailycommitment.ck.page/
    Podcast: https://open.spotify.com/show/6zteH1pAiF07ArhYYNhSfb?si=623156b6415e41d1
    Follow Me:
    🌐 Website: https://www.jestonlu.com
    💬 Twitter/X: https://twitter.com/jestonlu
    📸 Instagram: https://www.instagram.com/jestonlu
    🎙️ Podcast: https://www.youtube.com/@jestonlupodcast
    🎥 YouTube: https://www.youtube.com/@jestonlu
    The Jeston Lu Podcast: Deep conversations to discover your inner artist. 🤍

    51 min
  • How I Went From Being a Janitor to a 6-Figure Entrepreneur - Parker Worth (#13)

    Parker Worth is a former janitor now multi 6-figure entrepreneur and writer on storytelling.

    In this conversation, we talk about storytelling, a problem/solution approach to business, idea generation, monetization, traveling, reading, and much more.
    0:00 Storytelling + its applicability
    2:02 Basic principles of storytelling
    6:52 How to inject emotions into stories
    10:20 How to generate ideas on the fly
    12:48 How to start out online
    14:22 Email is the best way to monetize
    16:32 Email vs. social media platforms
    17:12 Underrated strategies to grow online
    19:40 Meeting your heroes on the Internet
    20:58 How to create and launch an offer
    24:50 Finding problem solution fit
    26:23 Start with free volunteering
    27:55 Shoutout to Jay Yang
    29:41 Be relentless in solving problems
    30:28 How to figure out what you want
    32:32 How to know which skills to learn
    34:30 Living in Brazil
    36:05 Benefits of traveling
    39:08 The ever-changing reality
    41:27 Remaining humble and a student of life
    43:24 Finding clients to work with
    45:07 Being transparent and creating free work
    48:10 The power of reading
    49:50 What Parker is reading right now
    51:17 Piece of advice to your 18 y/o
    Follow Parker:
    Website: https://parkerworth.com/
    Twitter: https://twitter.com/worth_parker
    Follow Me:
    🌐 Website: https://www.jestonlu.com
    💬 Twitter: https://twitter.com/jestonlu
    🎙️ Podcast: https://www.youtube.com/@jestonlupodcast
    🎥 YouTube: https://www.youtube.com/@jestonlu
    The Jeston Lu Podcast: Deep conversations to discover your inner artist. 🤍

    53 min
  • Communication Expert's Guide to Finding Your Authentic Voice - Talia Jacqueline (#12)

    Talia Jacqueline is a communications expert, TEDx speaker, and CEO of Visceral.

    In this conversation, we talk about the 3 Ps of communication, communicating from the heart, living up to your values, the courage to do the inner work, Talia's story, and much more.
    0:00 The power of anger
    3:34 The 3 Ps of communication
    5:55 How to communicate more from the heart
    9:16 Being a rebel and anti-authority
    11:04 Learn to connect in-person
    15:20 How to own up your own values
    17:27 Talia's leap of faith
    20:14 Changing views on money and life
    22:43 How to find high-quality friendships
    24:52 Moving to Austin, TX
    26:36 How can you live more in truth?
    29:29 Finding the courage to lean into our inner selves
    31:42 A continual process of uncovering
    32:52 A lesson Talia is learning right now
    35:23 How to create an offer from your skills
    36:55 Using the 3 Ps to craft a message
    39:13 Going from 0 to 1 with communication
    41:45 Advice for your 18 y/o self
    43:01 Where to find Talia
    Follow Talia:
    Twitter: https://twitter.com/heytaliaj
    Visceral: https://visceralco.com/
    Follow Me:
    🌐 Website: https://www.jestonlu.com
    💬 Twitter: https://twitter.com/jestonlu
    🎙️ Podcast: https://www.youtube.com/@jestonlupodcast
    🎥 YouTube: https://www.youtube.com/@jestonlu
    The Jeston Lu Podcast: Deep conversations to discover your inner artist. 🤍

    45 min
  • Why I Left Goldman Sachs to Regain Control of My Life - Tyger Cho (#11)

    Tyger (Tyler) Cho is a podcaster, writer, and gym streaker. He was formerly a financial analyst at Goldman and a graduate of Stanford.

    In this conversation, we talk about leveraging the power of the Internet, playing infinite-sum games, reading, the power of podcasting, moving to South Korea, faith, and more.
    0:00 Tyler's 900-day fitness streak
    3:25 Regaining control over life
    5:50 Forming high-quality friendships
    8:06 What are learning sprints?
    11:49 The power of reading books
    13:24 René Girard and social games
    16:13 Playing your own game
    16:56 Cultivating a greater sense of self-awareness
    20:38 Reaching guests for a podcast
    23:36 The difficulty of doing a podcast
    26:43 Differences in being a host vs. a guest
    30:00 Podcasting is more fun with experience
    32:16 Framing a question is just as important as the substance
    35:31 Learning on a subconscious level
    38:11 Books vs. podcasts
    40:46 The locker analogy
    44:20 Knowledge explained vs. possessed
    45:20 Moving to South Korea
    48:25 Freedom of time to experiment
    49:28 Making the leap of faith
    52:22 Adopting a pragmatist view on faith
    55:33 Following what you believe is truth
    59:29 Modern day version of smoking
    1:00:35 Advice for your 18 y/o self
    Follow Tyler:
    Website: https://www.tygercho.com/
    Twitter: https://x.com/TheTylerCho
    Instagram: https://www.instagram.com/tylercho.daily/
    LinkedIn: https://www.linkedin.com/in/tyler-i-cho/
    Follow Me:
    🌐 Website: https://www.jestonlu.com
    💬 Twitter: https://twitter.com/jestonlu
    🎙️ Podcast: https://www.youtube.com/@jestonlupodcast
    🎥 YouTube: https://www.youtube.com/@jestonlu
    The Jeston Lu Podcast: Deep conversations for the artistic ones. 🤍

    1 hr 4 min

About Artisionary

From the publisher's feed

Conversations with artistic visionaries: founders, artists, creatives pioneering the next artistic renaissance.