Matthew Burrows talks about #artistsupportpledge - a movement helping artists sell their work during coronavirus lockdown. He talks about how it started after hearing so many people found their exhibitions and fairs cancelled or postponed. Burrows goes on to explain the culture of generosity that he sees coming out of this, how the pledge works, and talks about some of the messages that he received from participating artists.

Artist as patron is one part of the pledge, where an artist agrees to purchase the work of another once they have made sales of a £1000/ $1000 themselves. Burrows talks about setting the price at £/$ 200 as an accessible level for people who are new to buying art as well as established collectors, and how selling directly fits into the art business economy. 

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