The 3% Rule was created by the late great Virgil Abloh. This rule applies to fashion, stating that by taking an already popular style and changing it by 3%, you've created your own different flavor with it. Now, this theory isn't 100% wrong, but you all have run with this for too long, and now the market is all messed up. There are people taking this same 3% logic and applying it to everyday life. Well, that stops NOW!

Links:

https://www.instagram.com/ericcurryiii/

https://www.instagram.com/artsblockpodcast/

https://linktr.ee/ArtsBlock?fbclid=PAZXh0bgNhZW0CMTEAAadPleb24WEfU3dxNmcKKWPPGbl7shfL6bJXAd3S3rHI0d2lTrV0PWO20xmvzQ_aem_6gkv5WBr9ek8MmmS1doKdA