I believe within the next 3 years; we will have Amazon Fulfillment Prime 1-day shipping or less. If amazon is able to pick and pack our FBA products with robots, which is their end goal with Amazon, then their savings would be huge. Currently they employ 222,400 employees. I’m guessing at least 200,000 of those employees are FBA Fulfillment related workers, opening pallet shipments, stocking shelves, picking and packing, at their distribution systems. Now if each of those employees are payed $40,000 dollars a year, x 200,000, that’s 8 billion dollars in savings every year. A FULLY autonomous warehouse means zero mistakes in distribution, means faster distribution, means zero competition is fulfilling products. And as for FBA sellers, means our pick and pack fees will go down drastically, I think.

This is: The Secret to Getting Five Star Reviews, and Less 1 Star Reviews on Amazon.

This is not the same as podcast 4, where I explain in detail, what I do when you get a 1-star review. Episode 16, is full of golden nuggets, that if applied right, your business will be rocking and rolling!

So, one of my products, was experiencing bumpy roads. Even though I knew it was a great product, many of my customers we’re having issues. And issues on Amazon ALWAYS need to be dealt with. The best way to deal with it is at the source.

* You could make direct improvements to your product. This happens only in between inventory cycles – where you must buy more inventory, and you go to your manufacturer to improve the design.

* The other area, is in your product copy and email flow. And here’s the secret. Everyone always says, have great product copy, and have an email sequence following the sale of every purchase. And so you do that. But what is left out is what exactly is great product copy, and a great email sequence.

If you happen to get above a 1% negative feedback turnover from your customers, this will help you drastically improve your reviews. I’ve found that by taking the biggest pain points in your product and clarifying it in your product description, goes a long way to ensuring customer happiness. Furthermore,

EVEN MORE IMPORTANT – Your email follow-ups on every product purchase. For me, I use sales backer, which works perfectly in this case. Don’t just use the template based follow ups. There is a ton wrong with it, I’m not even sure why it’s setup the way it is.

“Okay David, what’s wrong with sales backer email templates?” Well even if you’re not going exactly to the T, which obviously you should not do, as they probably have a lot of subscribers to their service, here’s what’s wrong.

The existing sequence has no information about your product, no warm feeling from the founder, no quality advice for the buyers.

“So what do you put then David?” you ask. The key in this sequence will make ALL the difference, ALL THE DIFFERENCE, in how your customers view your product. For me, I put every fricken detail that they need to know in terms of usage. The biggest pain points, I’ve written solutions to their issues. For example, if I was selling pencils, but for some reason the tip of the pencil would break to easy, I would recommend that they need to tilt the pencil less of an angle as that causes too much stress to the lead of the pencil. I would clear state what lead point the pencil was. I would add frequently asked questions to in the first email. I would be extremely informative and provide every answer to negative feedback in my email sequence. And I would reiterate that in the second and 3rd email.

Now there’s also something very wrong with the software template, and if you have been getting over 1% negative reviews, here’s another big thing you need to adjust. In the email template, there is a link to contact Amazon support, as well as leave a review. Both these links,