Kevin has been an entrepreneur his entire life. It's been 30 years since he last received a paycheck from someone else. He has created, developed and guided hundreds of products from inception to market. In 2015, he started five private label brands on Amazon. Together those brands have grossed more than $3,000,000.00. His goal is to reach $4,000,000.00 per year on Amazon alone by the end of 2017.
In this episode, you'll learn:
How Kevin pulls 3 Million+ sales a year
* How Kevin picks his products
* Types of products Kevin has had success and failed with
* What most sellers do and what not to do
* How Kevin uses tools, strategies and knowledge to grow his business
* How he is expanding outside of Amazon
* Inner workings of his business, his execution and mindset
* Why he has 5 brands
* How he markets his products
* What he did before selling on Amazon and e-Commerce
* How he creates molds for products
* How much he started with
And much more! Stay tuned for transcript
Notable notes:
Link for how to add two products to cart:
https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=XXXXX&Quantity.1=1&ASIN.2=XXXXX&Quantity.2=1
DAVID ALADDIN: Great to have you on the show, Kevin!
KEVIN KING: Glad to be here, man!
DAVID ALADDIN: Can you take us to the beginning before your first million, before Amazon? Where did it all begin?
KEVIN KING: Well, like you said at intro there, I’ve been an entrepreneur my entire life. I think the last time I got a paycheck from someone I was like 17years old, and that was about thirty years ago. So, (inaudible) back when e-mail first started, so I’ve been involved in this for a long time running several different sites, e-commerce sites, fulfillment stuff. So, the Amazon stuff. I’ve been actually selling on Amazon for 12years. I was actually using Amazon almost like e-Bay in the beginning where I would just…I would be one of those high jackers.
If I had something, some old DVD player, or something laying around the house that I was like just throwing it up on e-Bay, sometimes I would throw it up on Amazon, just jump on somebody’s listing and sold it as used. And then I’ve been also doing some wholesale to Amazon through the Amazon Advantage Program which is their program for DVDs, books and that kind of thing, and so audio tapes and stuff, it’s like a special program. So, I’ve been doing wholesale with them for almost 20years on a line of calendars that I do, it’s seasonal product.
So, it’s almost like vendor central, but they issue purchase orders and then we ship them in. But then I started the private label stuff on Amazon in 2015 and like everybody else, I think I saw one of those AMS adds come across my e-mail. I was like "this looks interesting". So, I took a look at it, but…and then I said: “you know, I don’t need to take the course, I already kind of have this background, let me just jump right into it and do it”. And I started listening podcast and researching everything I could, and that’s where it went from there.
DAVID ALADDIN: In 1997 you’ve started, kind of -ish?
KEVIN KING: Yeah, ’95 I think it’s when I when I’ve sent my first e-mail. And I started my first selling online, first e-commerce sight, I think ’96/’97. It was in fact before there was a PayPal even, you know, people had to like…I think I used plug n pay or something back then. It’s still around today, but there were the first guys to actually take credit cards online. So, yeah, I go back. And I think Amazon was…I haven’t looked. I have daily withdraws on my Amazon account, so I am one of the…so, it’s an old school account, so I think maybe ’99 or 2000 probably is when I did my first Amazon stuff.