The David Aladdin Show - Building Billion Dollar e-Commerce Companies, Amazon Private Label, FBA, Shopify, Woo, Retail Products - AmzSecrets

The David Aladdin Show - Building Billion Dollar e-Commerce Companies, Amazon Private Label, FBA, Shopify, Woo, Retail Products - AmzSecrets

By David Aladdin: A fan of The Amazing Seller, Amazon Private Label Podcast, FBA Seller, Amazon, Silent Sales Machine, Richard Branson, Jeff Bezos, Elon Musk, Scott Voelker and you.Business
Download on the App Store

The David Aladdin Show - Building Billion Dollar e-Commerce Companies, Amazon Private Label, FBA, Shopify, Woo, Retail Products - AmzSecrets episodes

  • AS 58: How Mark Reached 10M Sales Annually, And Now Acquires Amazon Businesses
    Mark Hirsch came on the show and shared tons of golden nuggets for entrepreneurs.  He is a serial entrepreneur. who was partner in an online financial publishing firm that thrived during the economic downturn of 2008. And as his company approached $10 million in annual sales, it was acquired by the industry leader - and he stayed on with the acquiring company to see the integration through.


    Today, he’s on the buy-side of corporate development, leveraging the capital and capabilities from one of America’s greatest digital direct marketing companies to create value by partnering with proven physical products companies. [US]

    In his current role as Director of Corporate Development at Qbrands, he identifies and negotiates strategic acquisitions and joint ventures.

    He also travels coast to coast speaking with 3P Sellers in an effort to help entrepreneurs unlock value in their businesses, understand the M&A process, and set themselves up for an eventual exit.

    What you'll learn:

    * How to prepare your business for acquisition
    * Certain characteristics you need for acquisition
    * Mark's journey through entrepreneurial and how he got to acquiring businesses
    * The many businesses Mark has been in, ran, how some failed, and some became wildly successful
    * How QBrands became what it is today
    * How to prepare your business for acquisition
    * Investing in businesses
    * Decision making throughout
    * Growing and scaling your brand to be aquirable
    * Making decisions that change the direction of your business
    * Strategy, PR, Banking talk
    * Differentiating your brand, molds, designs, and products
    * Patents
    * Annual revenue talk
    * Technical analysis of businesses
    * Why the internet is so young
    * SWOT Tests, and how to use them for your business
    * "Earn outs" based on performance and how you need specific control in your company
    * Why lawyers should be used in acquisition
    * Understanding the complexity of Earn Outs - payments over time
    * Leveraging deals
    * Investing strategies

    And much more!

    Contact:
    http://qbrands.com/ | [email protected]

    David Aladdin:          Great to have you on the show, Mike.  Can you tell us a little more about yourself?

    Mark Hirsch:            Sure let me start by saying my name is Mark.

    David Aladdin:          Oh yeah, ok my bad (laugh).

    Mark Hirsch:            Appreciate the introduction. It’s funny because one of my colleagues almost constantly calls me Mike too. I must have that Mike look. So thanks for having me on the show, David.  I appreciate it, and am looking forward to a great conversation.

    David Aladdin:          Can you tell us about yourself, before everything starts to go crazy.  There was a start to your entrepreneurship career.  Where did that begin?

    Mark Hirsch:            Sure yeah, oh my goodness.  You could say that I started my entrepreneurship career at the age of five, when my mom would bake cookies and I would say “Gosh, these are great cookies”.I would take them out, and sell them to my friends for a dollar a piece.  I’ve been looking to find ways to create value and do things on my own, ever since I was a little kid.  But when it comes to actual business, I was involved I guess in the very late 1980s to the early 1990s.  I was in the investment banking space as a series 7 registered representative and in that space, I was pretty much doing the same thing.  Instead of selling cookies, I was selling IPO shares.I left that business and went into public relations where I was in the industry for 11 years.

    I opened up an agency and focused and specialised on broadcast media,
    1 hr
  • AS 57: Forth Quarter Strategies Selling on Amazon – I am the real Santa Clause
    It’s been a crazy ride so far, and it’s just the beginning. Christmas, Black Friday, Halloween, Cyber Monday, Hanukkah, Thanksgiving, New Years they’re all coming. War is here.



    But in all honesty, think about it. As a kid we grew up wondering how Santa Clause delivered gifts to everyone’s chimney on Christmas Day. How he had his elves working non-stop over at the North Pole. In reality, it’s businesses preparing as soon as January, maybe May, for the big 4th quarter that is coming.

    For the non-american’s listening to this podcast, you probably think us Americans are absolutely crazy, with our 6+ holidays sequenced in a row, not including birthdays, and seasonal changes. Some sellers absolutely just focus on Halloween, the one holiday that most sellers don’t target, and some sellers hit extremes and target it with thousands of variations of costumes, masks, fake blood, you name it, they sell it.

    My fourth quarter preparation began in May. I started doing projections based on a previous years numbers, which wasn’t all too much data. My brand’s journey started in August, and I was going into a quarter with 1 SKU at the time. This time around there’s about 18 SKU’s.

    My order was placed in early July, in order to beat the orders of some competition, but ultimately just ensure that I be able to fil all potential demand. July, August, and most of September has passed by and the order is nearing it’s completion. It feels all to last minute honestly, BUT I am glad I put in the order that early.

    Shipping wise, since I ordered such a significant amount of inventory, I am having my first go at Ocean freight. In fact, I’m doing a double swing at it. I’ve calculated the current velocity at which I’m selling at, and for now I’ve doubled that number for each SKU, and I’m sending that amount of units by air.

    As for the rest of the units, which equates to about half of my total shipment, I am sending that by ocean.

    Numbers wise, air freight is very expensive. It will cost me 3-5x more via air than ocean freight. And I give my ocean freight an allowable 12 weeks to travel across the ocean, arrive at a local warehouse, and then forward into Amazon.

    The golden nugget here is I’ve noticed that I’m in a transition phase. I need some units via air to support the demand. I spend more to go by air because if I run out of stock, I’ll lose a lot in marketing, ppc, and BSR.

    But in part of the transition, I’m starting to send via ocean. A longer term game, which requires a significant amount of capital to perfect. Roughly speaking it only costs 3000 dollars to go from China to Amazon with a 20 foot container. This includes all the costs that pertain to ocean freight: you have origin manifest charges, fuel charges for delivery and pickup, chassis, pickup and delivery, handling, pier pass, import customs clearance, insurance. Because it’s FOB, freight on board, the cost to get from the manufacturer to the ocean docks, is covered by the manufacturer.

    Whew. Okay. So 3000 dollars. The significant amount of capital is what I like to call working goods. Let’s say your ocean freight shipment is $40,000 dollars. That $40,000 now sits for 12 weeks in this transfer phase. And then you have another $40,000 in manufacturing. And lastly, you have another $40,000 in actual inventory, inside of Amazon, or a fulfillment center. This is all to keep the vicious cycle of staying in stock work well. This is why the physical product business is so expensive to be in. For just 1 SKU, to be fully in stock, sell at a fast volume, and be supplied properly, end to finish, can cost a 120,000. And this just an example, of a complete logistics chain for 1 product.

    Eventually, I want to have every shipment be via the ocean shipping. There is massive cost savings to be done here,
    19 min
  • AS 56: My Simple Tips for Winning in Business
    AS 56: My Simple Rules for Winning



    These are rules I hold and learned thus far in business - and which I use when making decisions.

    Rapid iterations while staying focused. If you don’t reiterate on your product, you allow your competitors to build better products than you

    Stay focused (yes mentioned twice) – By staying focusd, it means you are not working on too many things. It means you are here to build the brand, and not just sell products. It means you have set goals both long term and short term and tracking metrics along the way

    Work with only top notch talent. The talent you work with dictates the outcome. Many people today have the same ideas, but all different executions. Different ideas

    Good product + good marketing. Having a solid product means less customer service. It means more word by mouth. Good marketing allows the world the ability to buy that product. Both equate to the brands you know of today.

    Customer feedback into implementations. This isn’t emphasized enough. In fact, many people say when you want to build a product, look at the reviews of a similar product and iterate on their 1 star reviews. I say, you need to being doing that right now, and before your competition takes advantage of your weakness.

    Success isn't overnight, its passive persistence + diversification of businesses streams. Whatever your’re doing right now, there shouldn’t be just one stream of money flowing in. If you’re an entrepreneur, you well know that one source of income can dry up tomorrow. They say the average millionaire has at least 7 sources of income.

    Say no to small ideas / small projects. Denying small clients, small ideas allows you to focus on big ideas which equates to bigger rewards. During my software development years ideas, I would take on smaller projects. The problem was, this was my time that I was using. Whenever I was building for a client, from startups to fortune 500 companies, there was always that small ounce of regret, that I was trading my time for a fixed amount of income. Although it was my business, I understood there was a limit to what I was doing. Small ideas and small projects is the slow lane to making significant wealth.

    The key is building authoritative sites/products. Sites that dominate the playing field versus niche based sites. Build sites and products that last. One of my early mistakes, and major lessons was spending a ton of time, energy, on something that I thought was awesome. I was building a website based on a video game. It was during my college years and slightly after. The site grew very fast, hitting over 80,000 unique visitors a day. This was because I had figured out how to get into Google News, and it started syndicating all of our posts right next to CNN and ABC news articles. The problem was, it was just a video game site. As soon as the video game got old, the branding was off, as it was related to that video game. Very quickly the uniques went a way. Very quickly the ad dollars turned off.

    Don’t build ad dollar based companies. In my experience, the value ads continues to decrease while you should be looking for other monetary income sources. I think the secret here, is if your monetizing off an ad, it should be yours, whether for a book, a educational course, webinar, or whatever your selling. Ad dollars are like affiliate dollars. They don’t make significant wealth, and that’s what we’re trying to do.

    Learn every day. Push the brain to expand and think on deeper levels. I love this concept that we can evolve based on what we take in. It reminds me of Harry Potter, and the sequels created by JK Rowling. Much of the world fell in love with those books because of the simple concept that they could learn and teach themselves magic and apply it to their every day world.
    27 min
  • AS 55: How Kai Klement grew to 4 Million Yearly Revenue with his brand Kavaj, on Amazon
    Today Kai Klement came on the show, and he shared a ton of golden nuggets! Kai Klement is the co-founder of KAVAJ. They are making $4 million a year selling genuine leather products on Amazon worldwide. Last year he also co-founded the KAVAJ Academy, where he and his partner Joerg help other Amazon sellers sell more on Amazon.



    In today's podcast we covered:

    * How Kai grew his brand to 4 Million yearly revenue
    * When to add people to your company
    * How to leverage maximum efficiency in production
    * How to choose a product
    * How to build a business with a family
    * When to quit your job
    * How to do test runs
    * How to plan a trip to China for business
    * How to strategically source at a fair including Kai's checklist
    * What kind of due dilligence Kai and his co-founder do.
    * Product design strategies and execution
    * Product trip ups, and how Kai pivoted to building his 4M yearly revenue biz
    * Best social networks for growing brand
    * How to leverage social networks to grow brand, the way Kai does
    * Favorite books Kai like
    * Monetizing social media
    * Monetizing SEO on his blog
    * Building products based on SEO
    *

    Kai's favorite book:
    The Art of the Start

    How to contact Kai:
    Kavaj | Kavajacademy.com

    Get his book,free: kavajacademy.com/amzsecrets

    David Aladdin: Great to have you on the show Kai, can you tell us a little bit more about yourself?

    Kai Klement: Yeah, thanks David. Thanks for having me and yes of course I can tell you a little bit more. Just a quick background from my person, I’m based in Germany so you see the city behind here and we founded KAVAJ in 2011 Joerg and me. We’re both married and have two kids and basically working from home. This is a peek in my home office here. All our employees are working from home this is one of the main benefits selling on Amazon. We’re 10 people right now in our company and as I said we are all working from home selling genuine leather cases worldwide through FBA.

    David Aladdin:         What did you do before you got into, before 2011 what were you doing then?

    Kai Klement: Joerg and me we both started working for Amazon actually, after graduation and we worked there for three years. I was responsible for on boarding new really big sellers on Amazon and helping them sell more on Amazon already during my three years and I was building up the Fulfillment By Amazon program in Germany to in my role in Germany. This means we have eight years working for Amazon and now selling on Amazon.

    David Aladdin:         If you don’t mind me asking how much were you making at Amazon at the time?

    Kai Klement: In my last year I was making almost 100K.

    David Aladdin:         You significantly alleviated the bar up to $4 million.

    Kai Klement: Yes, but-

    David Aladdin:         We’ll get into that pretty soon.

    Kai Klement: It wasn’t that way at the beginning. It’s still a tough decision leaving your well paid job and jump into the water of being a seller.

    David Aladdin:         What type of things were going through your mind, did you have a family and a kid at the time?

    Kai Klement: No, no we hadn’t but of course we had plans to definitely. Also, we knew from the beginning Joerg and me we founded our company in Munich, South Germany where we used to live and work for Amazon, by the time. Then we knew once we will start a family we will both move back to our home town. This meant our business had to be flexible and ...
    53 min
  • AS 54: Selling on your e-commerce site hurts your Amazon sales – Website Strategy
    Today’s podcast, episode 54: Selling on your e-commerce site hurts your Amazon sales – Website Strategy



    I’ve been meaning to bring this discussion on because I haven’t seen anyone talking about it. IT’s crazy! In fact, I remember around 4 months ago, I briefly brought it up with someone, and they knew exactly what I’m talking about, and it was like they didn’t want anyone to know about it.

    Did you know selling on your e-commerce site hurts your Amazon sales. Amazon whether pure genius fashion or just pure luck, configured their algorithm in such a way that the more places you sell, it technically hurts your Amazon sales.

    What the heck are you talking about David!?

    The entire Amazon system is set up with dozens of categories, , in which everyone product happily sits. And then when you get a sale on AMAZON, bam,  your product slowly increases it’s position in rank, and that’s called BSR – your best seller rank, for that category.

    So as you funnel more sales to your listing, your product starts to  benefit from the reviews, but more importantly, the increases in rank, in turn, help your keywords grow in position, and you start to notice more increases in sales on Amazon, organically.

    Okay… David, I know dat, where are you going with it.

    So now if you have an ecommerce site, and you sell 10 units today on there, Amazon has no idea. In fact, you sold 10 less units on Amazon. And by selling 10 units less on Amazon that could equate to 3000 positions in your category. If you rank 100 on amazon for that category, you could have ranked 90 on Amazon for that category.

    That’s a major difference. And it puts me in a very complicated position. I have a great e-Commerce site. It looks good, it feels good. [it smells good. Wait it doesn’t have smell. ] Transactions do happen.  Except, when I saw my BSR rank going down on Amazon, I quickly redirected my shop page, to a secondary page, which showed all my products, and those products each redirected to their specific listing on Amazon. And by doing this, my customers funnel to Amazon, which then buy my products, and I can increase my bsr per product on amazon, by increasing the sales per product.

    Whew… and it was a sigh of relief. I slowly saw improvements to my bsr restore, and it was good.

    When you sell on your e-commerce site -it’s 1 less sale for your amazon, and perceived value to amazon.

    Yes…having Amazon as your only channel is risky.

    The way to go about all of this, is continue funneling traffic from all the various sources like Youtube Facebook, Instagram, Influencers to your websites shop page. And then from there you can set up a redirect to another page on your site, which is all your amazon products, that redirect to their amazon individual pages.

    It sounds a bit confusing in that sound byte, but just re-wind and it’ll make sense.

    Currently the downsides of redirecting traffic to Amazon are as follows:

    * More dependent on Amazon
    * No instant payments…must wait your 2 weeks from Amazon
    * Customer email collection, phone numbers
    * Setting up combination purchases
    * Risk customer going on Amazon only to buy someone elses product.

    On the last note. The trick here is, use your affiliate product link when sending users to Amazon. If they do buy someone elses product, you still earn 6-15% of it…which is better than nothing.

    So what will you do? Till next time guys,

    David Aladdin Out.

    What’s up you invincible king, grab that coffee out, because its’ the AmzSecrets Podcast, with your host David Aladdin.

    This podcast has been brought to you by AmzSecrets.com VIP, our growing suite of tools to conquer Amazon – The War Room, Keyword King,
    11 min
  • AS 53: How to get into Costco, Walmart, and retail stores with Tim Bush
    Timothy Bush came on the show today and shared a ton of epic golden nuggets on how to get into Costco, Walmart, and retail stores. Tim Bush is the owner of TLB Consulting, a company that specializes in helping small to medium sized companies break into big box retail.



    What we talked about:

    * How to get into costco
    * Tim's journey, starting his own businesses
    * Strategies on how to get into Costco
    * Strategies on how to get into Walmart
    * Sales divisions for small to medium small businesses
    * Types of products that get into big retail, how your product fits in with the store fit
    * How to price your products for big retail
    * What to do at tradeshows?
    * Best ways to collect tradeshow information
    * Strategies for tradeshows
    * How long it will take to get into big retail
    * Thoughts on the retail sector, dying or growing?
    * How you can grow your brand in retail
    * How to followup in tradeshows
    * Tactics for tradeshows
    * Pricing your products correctly for big retail
    * Always quoting tripple net
    * What is tripple net
    * Logisitics of retail, costco
    * Recommendations for your brand
    * When to start the process of going into retail

    And much more!

    You can get in touch with Timothy Bush here:
    tlbconsulting.com | On the Shelf Podcast
    55 min
  • AS 52: Amazon Fights Counterfeits, 100,000+ Products counterfeited in Yimu
    What’s up you invincible kings. BURDDDURRR Grab that coffee out, your tuning into, the AmzSecrets Podcast, with your host, David Aladdin.



    Today’s sponsor is AmzSecrets.com VIP, which includes Keyword King, War Room, Product Hunter. Tools which are built by us, to improve our ranking in Amazon. Keyword King creates the best keywords lists, using our own proprietary algorithms combined with Amazon’s A9 search, while Our new tool, War Room directly integrates into the data of Keyword King, and understands which keywords are performing well in your keyword search term fields, and which ones are not, so you can remove the bad keywords, and keep the good ones. Why’s this important, relevance is important to your product listing health. Get your invite to the platform to day, at AmzSecrets.com

    Today’s podcast, episode 52, Amazon Marketplace counterfeit problems, 100,000+ Products counter fitted in Yimu.

    It’s been a pretty busy week with Amazon, and I didn’t want to cover this topic until I had at least a few confirmations come in as it is really big news.

    Amazon finally decides to enforce protections on brands from third party sellers. At first, it was a few brands like Lego and Nike.

    "We want customers to be able to shop with confidence on Amazon. We consider several factors when determining qualifications and criteria to sell certain products. For certain products and categories, Amazon requires additional performance checks, other qualification requirements, and fees."

    There was this MASSIVE, tug of war between brand owners and Amazon. Brand owners always angry about Retail arbitrage sellers selling their “brand” at a discount, from liquidates. Then you have the counterfeiters, who them too, saturate the price, as they are selling premium products at a discount. With lack of control for big brands, what was any one to do. Some major brands, throwing up their hands in disgust , abruptly left the platform, creating news worthy headlines, and Amazon quiet.

    Perhaps this is a result of the 16+ years since opening the marketplace, and a pivot from what they thought could work, into caving into the brands wishes.

    But now, that list grows, with all brands protected by Amazon brand registry. I’m actually surprised the relationship between Amazon brand registry and preventing other sellers from coming on wasn’t enforced in the past.

    Retail arbitrage sellers started getting this message:

    For anyone trying to sell branded items now, they

    * Submit required documents:
       3 different purchase invoices for Lego products from a manufacturer or distributor
         1 letter from lego authorizing you to sell their products
    • Review and agree to the selling conditions
    • Upon approval of your application, you agree to pay a non-refundable fee of $1000 USD.

     

    As I mentioned in the past, Amazon enabling China to easily jump in on the game, creating many fears amongst sellers on Amazon, questioning what would happen as this transition continued to happen.

    Will counter fitting be a thing of a past.

    You can bet it won’t be. Counterfeiting is such a huge trade in China, that apparently is a good thing. There was an extensive documentary on it, posted in the show notes, depicting the reason why counterfeiting is so prevalent in China.



    For one the manufacturers that counterfeit in China, see it as building the economy of China, for what is rightfully theirs. It is silently thought that the Chinese people have been wronged for the past century, and for the first time, this is their way of making a big come back.

    In the city of Yimu, aka “Capital of Small Commodities”, but better known as the Counterfeit Capital of the World there are over 100,...
    13 min
  • AS 51: Michael Delvin selling 6 figures on Amazon to being Aquired
    Michael Delvin came on the show today and shared his many years of experience in marketing to selling on Amazon and eventually being acquired.



    What you'll learn:

    * How Michael is building 16 brands simultaneously
    * How he takes $5000 and turns it into a 6 figure brand
    * Requirements he sticks to when building a brand
    * What categories not to go into
    * Digital marketing techniques Michael does
    * Advertising and marketing strategies
    * Paid search, panda updates
    * Social media marketing, paid search
    * Blog posting, organic seo
    * Why building relationships are the most important thing
    * Make what sells

    And much more

    Show notes to come soon.

     
    57 min
  • AS 50: Caleb Roth sells over 17000 different books through Amazon Book Flipping
    We had Caleb Roth come on the show today.  Caleb is a purveyor of fine books who specializes in data and software.



    In this podcast you'll  learn:

    * All about Caleb's journey from quitting his job to starting his own business
    * How Caleb is expanding
    * The direction of physical books vs e-books
    * How to sell books on Amazon FBA
    * How to grow a book empire
    * Buying books in bulk vs. using scouts
    * How Caleb left his job and pursued his book business
    * Flexibility with his business
    * Scaling a book business up
    * Diversifying book business
    * Categories Caleb sells in regarding books
    * How he is creating systems and tools to grow
    * Paretto's Principle and how it applies to Calebs business
    * How to grow a book business, sources, Goodwill, online and more
    * Scanning tools, software tools

    And much more

    Contact Caleb:
    https://eflip.thebookflipper.com | http://thebookflipper.com/

    David Aladdin: And today on the show, we got special guest, his name is Caleb Roth. Caleb is a purveyor of fine books which specializes on data and software. Welcome to the show. Can you tell us a little bit more about yourself?

    Caleb Roth:  Yeah Dave thanks for having me in, I am coming to you live in Denver, Colorado. Actually my internal clock is way messed-up. I just got back last night from a week in Czech Republic visiting my brother and so I’m past asleep half way to our podcast. It’s not you, it’s me.

    David Aladdin: Ahh, cool so.

    Caleb Roth: Yeah, I’m in Denver, I have a website called the www.thebookflipper.com and I built a business kind of like you did, I quit my corporate job about a year and a half ago and built a lifestyle business at this point but I’m working in transitioning that more into a scale-able business where I can remove myself in to the equation.

    David Aladdin: What are you doing before that?

    Caleb Roth: I’ve worked in a medical device, I’ve worked for Johnson and Johnson Division doing hip and neuro replacements.

    David Aladdin: Actually, by I play soccer I used soccer wraps a lot.

    Caleb Roth: Nice.

    David Aladdin: So, and then, what made you decide you wanted to switch over?

    Caleb Roth: I’ve always been an entrepreneur, I’ve never really wanted to do the corporate thing but had an opportunity out of college you get that first job, you know, the internship at first, lasted for a year. They liked me, I didn’t have a great, you know, idea yet to go on my own and figured I’d learn while working for another company and that 1 year turn into about 5 years and a half actually, and got married just over 3 years ago now and the job was awesome. When I was a bachelor I got to travel the country, I was on the road probably 80 to 120 days a year all over the country even a few trips outside the country. So it was a great gig. But as I got married, it’s tough on the road a hundred days a year and be away from your wife.

    David Aladdin: What did she say about you switching. . . switching into entrepreneurship life.

    Caleb Roth: Well, she’s more the grounded one and I’m kind of the big idea guy. So I would have been like you did just to throw the towel and I love your story, you know, you went into your boss, negotiate a race and the next day came in and said I’m done, see yah. I didn’t quite go as aggressive as that if it’s just me I might have but with my wife, being more grounded, she’s like, Hey prove it and you know let’s built something on the side, and that so we said out to do and that’s what I share to my blog.
    1 hr 1 min
  • AS 49: Why being happy will help you sell more
    Today’s podcast, Episode 49, Why being happy will help you sell more



    Today I’m happy! And I think you should be too.  We’re going to be talking about the Happiness Advantage and how it will make you sell more on Amazon, your ecommerce channels and a better entrepreneur all around. As I quest through entrepreneurialism, I’m always looking to optimize and grow my thought development process, and the way in which I strategically execute my businesses. I believe our thoughts and experiences through life exert the creations we do, the trigger decisions that we make, the pathways we build, and thus by fully immersing myself with thought leaders, business leaders, as you are doing when listening to this podcast and others, you are making the neurons in your brain fire faster, your create new neurological routes, and we are leveluping so to say.

    Today’s focus is on understanding the science of happiness., Shawn Achor, a Harvard grad, goes into great detail about, The Happiness advantage.

    The happiness advantage is as follows.

    Happy people

    * Have better secure jobs
    * They are better at keeping jobs
    * They have superior productivity
    * They are more resilient
    * They have less burn out
    * They have less turn over
    * They have greater sales

    Is being happy, worth delving deeper. I think yes. I think we can go 1 step further, and say by acknowledging this advantage, leveraging it, understanding it, you can sell more on Amazon, more on your brand, and be a recipient of all the positive benefits, less burn out, superior productivity.

    Have you ever wondered how Tony Robbins gets so much done in a year. Or how Oprah has create such a large empire. Steve Jobs took Apple from nowhere to the company it is today. These leaders leveraged the happiness advantage.

    So how do you get the happiness advantage, david?
    It’s based on your positivity level. When your brain is not stressed, neutral or negative, but rather positive/and optimistic, you gain that happiness advantage.

    According to Shawn  “Your brain at positive is 31% more productive than your brain at negative, neutral or stressed. You're 37% better at sales. Doctors are 19 percent faster, more accurate at coming up with the correct diagnosiswhen positive instead of negative, neutral or stressed. “

    I remember during college, I was mostly stressed, neutral, or negative about upcoming engineering tests I was going to take. I continuously thought….what is the point of this exam., Why are they making us do this.

    When in fact, that mindset alone put me in the neutral-stressed zone. I was 37% worst at performing. Wow.

    Now one thing Shawn forgets to mention , being continuously positive, will compound. And I notice this. As you continuously gain that 37% advantage, the neurons are continuously firing and creating more complex structures.

    The key here is, if you can find ways to become positive, you can reverse the effect on your brain. You can train your brain to be faster, work harder, and more intelligently. You can become more resilient, have less burn out, have less turnover, and greater sales.

    Okay david, what specific things can I do to create a long lasting positive change:

    Okay, so this gets pretty interesting. All of the following will help you become more positive, even if you are already:

    * Say and write 3 gratitude’s each day.
    * Journal your day, allows your brain to relive it.
    * Excercising – playing sports, hitting the gym, going for runs, walks ,beach walks, arm wrestling whatever. This teaches your brain that your behavior matters
    * Meditating – helps you get the “cultural ADHD” – that feeling that your trying to do a million things at once,
    15 min

About The David Aladdin Show - Building Billion Dollar e-Commerce Companies, Amazon Private Label, FBA, Shopify, Woo, Retail Products - AmzSecrets

From the publisher's feed

We interviews top notch guests on his quest to build a billion dollar e-commerce business, Amazon Fba, private label, Woocommerce, Shopify, retail, private label bus