Today Kai Klement came on the show, and he shared a ton of golden nuggets! Kai Klement is the co-founder of KAVAJ. They are making $4 million a year selling genuine leather products on Amazon worldwide. Last year he also co-founded the KAVAJ Academy, where he and his partner Joerg help other Amazon sellers sell more on Amazon.

In today's podcast we covered:

* How Kai grew his brand to 4 Million yearly revenue

* When to add people to your company

* How to leverage maximum efficiency in production

* How to choose a product

* How to build a business with a family

* When to quit your job

* How to do test runs

* How to plan a trip to China for business

* How to strategically source at a fair including Kai's checklist

* What kind of due dilligence Kai and his co-founder do.

* Product design strategies and execution

* Product trip ups, and how Kai pivoted to building his 4M yearly revenue biz

* Best social networks for growing brand

* How to leverage social networks to grow brand, the way Kai does

* Favorite books Kai like

* Monetizing social media

* Monetizing SEO on his blog

* Building products based on SEO

*

Kai's favorite book:

The Art of the Start

How to contact Kai:

Kavaj | Kavajacademy.com

Get his book,free: kavajacademy.com/amzsecrets

David Aladdin: Great to have you on the show Kai, can you tell us a little bit more about yourself?

Kai Klement: Yeah, thanks David. Thanks for having me and yes of course I can tell you a little bit more. Just a quick background from my person, I’m based in Germany so you see the city behind here and we founded KAVAJ in 2011 Joerg and me. We’re both married and have two kids and basically working from home. This is a peek in my home office here. All our employees are working from home this is one of the main benefits selling on Amazon. We’re 10 people right now in our company and as I said we are all working from home selling genuine leather cases worldwide through FBA.

David Aladdin:         What did you do before you got into, before 2011 what were you doing then?

Kai Klement: Joerg and me we both started working for Amazon actually, after graduation and we worked there for three years. I was responsible for on boarding new really big sellers on Amazon and helping them sell more on Amazon already during my three years and I was building up the Fulfillment By Amazon program in Germany to in my role in Germany. This means we have eight years working for Amazon and now selling on Amazon.

David Aladdin:         If you don’t mind me asking how much were you making at Amazon at the time?

Kai Klement: In my last year I was making almost 100K.

David Aladdin:         You significantly alleviated the bar up to $4 million.

Kai Klement: Yes, but-

David Aladdin:         We’ll get into that pretty soon.

Kai Klement: It wasn’t that way at the beginning. It’s still a tough decision leaving your well paid job and jump into the water of being a seller.

David Aladdin:         What type of things were going through your mind, did you have a family and a kid at the time?

Kai Klement: No, no we hadn’t but of course we had plans to definitely. Also, we knew from the beginning Joerg and me we founded our company in Munich, South Germany where we used to live and work for Amazon, by the time. Then we knew once we will start a family we will both move back to our home town. This meant our business had to be flexible and ...