Today I've got Dr. Travis Zigler, who graduated in 2010 from The Ohio State University College of Optometry with Magna Cum Laude honors. He is the co-founder of Eye Love, eyelovethesun.com, whose mission is to end preventable blindness. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free and low cost clinics in South Carolina and Jamaica. They also started a charity called the Eye Love Cares Foundation, eyelovecares.org, which provides exams, glasses and sunglasses for those in need, free education, and scholarships for students that align with their mission.

Eye Love does an average of $180,000 per month on Amazon and Shopify. He has created highly engaged communities of over 2,000 people and growing daily.

In this episode you'll learn,

* How Travis started his business

* How Travis acquired businesses and leverages them together

* How he's built a business from passion

* How to build a brand leveraging SEO and content

* The people behind Eye Love and the charitable actions of the company

* The growth and decisions behind the company

* Strategic decisions and business operating

* Lots of golden nugets. Did I say lots!?

Transcript coming soon

Dr. Travis Zigler

1. Business Igniters on Facebook: https://www.facebook.com/Business-Igniters-165108987349546/

2. Facebook Profile: https://www.facebook.com/Dr-Travis-Zigler-261315727610737/

3. Eye Love: https://eyelovethesun.com/

Ashlin Hadden Insurance Agency

http://www.voldico.com/find-an-agent/ashlin-hadden/

DAVID ALADDIN: Great having you on the show, Travis.

TRAVIS ZIGLER:  Hey, David thanks for having me.

DAVID ALADDIN: Can you take us to the beginning before you guys were selling on Amazon and Shopify? Where did your journey begin?

TRAVIS ZIGLER: Now it began I mean back in college. I mean, we, my wife went to the University of Michigan, I went to the Ohio State University for under grad and we ended up meeting and started dating when she came to optometry school in 2007 and I was a second year she is a first year. We dated throughout Optometry school and started practicing in Columbus, Ohio from 2010 to 2015. And 2015, we worked for my uncle in Columbus, Ohio, and we decided we wanted to go off on our own and do our own things. So we actually pretty much quit our jobs, moved across the country to South Carolina and started two new practices from scratch and then with, whenever you’re staring up a new practice it tends to be a little slower at first while your gaining that initial clientele similar to your Amazon business.

You’re not selling two to three hundred units a day—you're selling one to two units a day and you're building up from there and practices the same way. And so I was bored and we found the amazing selling machine was on its fifth version in May 2015 and we bought it and just went through the course and didn’t follow the training for picking out a product. Just did what we know and what we loved which is eyes, and just going to went from there. So May or July 2015 in when we got our first sale and we did the typical rookie mistake of only ordering a hundred units, selling out in seven days and realizing, wow, this is real. So then we brought in an investor and we dump about twenty thousand of our own dollars in and grew from there.

DAVID ALADDIN: Okay. So like before the whole Amazon thing, you guys joined the practice for five years. When did you get the, you had this concept of just like living you k...