AS 67: Amazon Highjackers and Trademarks with Suzi Hixon

Today I’ve got Suzi Hixon on the show, she Suzi Hixon has been practicing intellectual property law for 13 years, and specifically trademark law for 11 of those. She's been a private label seller on Amazon and knows the obstacles sellers face on the Amazon platform.

What we discussed:

* How to protect your amazon trademarks

* Why Amazon Brand Registry helps in Brand Gating

* What products are easily highjacked?

* Who are these Amazon highjackers?

* Are all Amazon Highjackers bad?

* How to confront an Amazon Highjacker

* How to not confront an Amazon Highjacker

* How Amazon Highjackers are on the rise

* Mistakes sellers do when highjacking occurs

And much more!

Contact Suzi Hixon:

https://www.theprivatelabellawyer.com/

David Aladdin:  Great to have you on the show Suzi, can you tell us a little more about yourself?

Suzi Hixon:  Thankyou David, thank you so much for inviting me, I am happy to be here, happy to talking about trademarks and protecting your brand on Amazon, a little more about me, you do most of the important stuff but I live in Kentucky on a farm and I practice law from my back porch. So I guess that’s the thing that kind of makes me unique attorney, I don’t work for big law firm, it’s just me and my chickens, I don’t like them help me in any way but they do…yeah but that’s just a little more about me kind of personal stand point.

David Aladdin:  I feel like so that the farm life is a lot slower, I hear like everywhere else outside, do you have that same kind of feeling like the life moves slower than the rest of the world.

Suzi Hixon:  Absolutely, yeah, I have lived in bigger cities and on farm and further more I kind of wanted to move back to the city but very recent I do kind of appreciate the slower lifestyle but when I first moved back like if I go somewhere on the road and they were really like going slow I would just go speed up, go faster but now I am so like oh my gosh I’m like the slow one on the road now. So I definitely think that there are times it moves a little bit slower.

David Aladdin:  You mentioned that you were practicing law on the farm like what made you want to practice law to begin with?

Suzi Hixon: It’s a really good question, well it goes back 13 years ago, I graduated from law school in 2003 so probably got my edge a little bit from there but I was biology major in college and honestly I got to go to a little bit of art school and I really didn’t know what I wanted to do so I kind of extended this education to 3 or 4 more years so that’s why I went to law school, I had a science background, I was able to take the pack of law for a couple of years and it wasn’t really a good fit for me, after I prosecuted 5 pack of applications so, it’s so boring, I couldn’t handle this.

I got involved in trademarks and that was 11 years ago so. I don’t really know if that answers your question why I wanted to. 11, 12 or 13 years ago when I was practicing law, being kind of working remotely wasn’t something people thought about then you know it wasn’t probably until 5 or 6 years in practicing law that it was like wait a second why am I chained to this desk at my law firm, what is happening like I didn’t know my life would be like this you know I would explain this to people that I worked with that they don’t understand most part that practicing law can be done from any location, you know with internet I can work from a different location to provide the same services to my clients.

A lot of law firms proportion still have the fancy marble floors, leather bound books and all that good stuff but I well thought that a lot of my clients you know especially that ...