AS 38: Going deep into Amazon Product Listing Keywords

What’s up guys, grab that coffee out, this is the Amz Secrets show and your host, David Aladdin.We are live at the international command center outpost #183. I’ve built this show to jump past the basics, and into the real Amazon core. How’s everyone's businesses doing.

Today’s a cool day. We’re going to talk in-depth, better backend keyword decriptions and how to take them to the next level. I was doing a lot of testing, experimenting, and most of all, OPTIMIZING.

Follow me on this journey, join me with your expertise, your knowledge, and your ability to learn. Together, we’re stronger, wiser, more patient, kings overlooking battles. We need to be at the top of our game, if we want to not only survive, but take over. Let’s GOOO.

But before we start, without further a-due, your quick, top of the morning Amazon News:

News Flash: http://qz.com/738620/birkenstock-says-amazon-is-rife-with-counterfeits-how-to-avoid-getting-suckered-into-buying-them/

Dave's Response:

The interesting thing about this is that counterfeit products actually may be authentic products, but not authorized by the brand. Many brands to day use may be leveraging private label products. The only difference today is that the ability to for new sellers to connect with these manufacturers has gotten easier. The counterfeit part part is when a seller decides to use the same brand as the big brand due to their already marketing presence and to jump on an existing listings.

For Birkenstock, the problem must be so bad, that they are leaving Amazon. I think this is a major mistake on Birkenstock’s CEO. Amazon is no longer a channel you can ignore. All of us existing sellers welcome any sellers to leave the channel, as there will be more buyers for us. Yes theres other brands selling sandals as your brand for $20 less, but your job is to improve your brand quality, rather than hide it from consumers. Your job is to continually innovate inside of the sandal market, rather than sell the same sandals for $20 more.

The move by this CEO, is a weak move. It’s a move that in my opinion weakens their brand. Many customers today search on Amazon to see if the brand they are buying is of high quality, has reviews, and then they may go ahead and buy it in the stores. Oh wait…usually it’s the other way around. A user will go into a brick and motor store, only to then compare online and buy it.

As for Amazon, lets not forget about them, as they are to blame for the influx of Chinese manufacturers selling on Amazon. I believe Amazon is starting to get negative press, as such from Quartz, and this negative sentiment will continue to grow. If this continues to happen, the questions moves from how will brands out-beat manufacturers brands. Will brands need to create their own factories in the future to survive. It’s not completely out of the question. If your pulling 10+ million a year, a miniature factory to create products might be considerable, where you design, develop and mass product your products. Tesla does this with cars…and that’s a much more complicated product than many of us are selling.

Amazon is caught in a weird spot. They are forced to allow manufacturers to directly sell because aliexpress is undercutting them and gaining market share. A Roomba bot in the U.S costs $800, a knockoff from aliexpress costs $200. A Microsoft Surface Pro costs $1500…a knock-off look-alike and similar functionality on ali-express costs $300. That’s a $1200 savings…on one purchase.

What Ali-express lacks is faster distribution to U.S customers. If they solve that issue, then Amazon could be in very big trouble, and I believe they see as a very big threat to their eco-system. Their reaction is thus a knee jerk, and a copy of what Ali-Express currently does. Offers direct access to manufacturers to sell directly to consumers.