AS 81: How Ed Kohler built a 7 Figure Amazon Wholesale Business

Today I’ve got an invincible king on the show, coming live is Ed Kohler, who’s 43 years old  has been selling on Amazon for 3 years and is now doing 7 digit sales for more than a year.

What you'll learn:

* How Ed built his 7 figure amazon business

* Channels he uses including one big golden nugget

* How he expanded into office space

* Multi-Channel Fulfilment

* Wholesale strategies

* Wholesale problems Ed faces

* Predictions and analysis of Amazon landscape

* Amazon wholesale strategies

And much more!

DAVID ALADDIN:    Great to have you on the show, Ed.

ED KOHLER: Thanks, David.

DAVID ALADDIN:    So, can you take us to the beginning before Amazon, where did your journey begin?

ED KOHLER: Well, I guess as far as songs of our line it goes back quite a ways. That should have, I think I’ve set up for eBay at around 10 years ago, so I’ve sold stuff online for least that long. I think that’s a lot more tedious at that time because you’d have an auction closed and then you’d have to wait for a check to arrive in the mail, wait for the check to clear before you ship stuff out so that was pretty slow. But actually back then I also ran a small sporting goods software clothing company, where I’d sell stuff for a cross-country ski racers. I’m up in Minnesota. We have snow and so I built my first website around ’97 and actually I think I built it using the Aishima editing within Office ’97 which is tedious, but you know I learned something from that. But didn’t go into ecommerce in any larger way until recently. But it was still pretty fun at that time.

DAVID ALADDIN:    Did you get like www.ski.com, or one of those crazy domain?

ED KOHLER: That would have been awesome, but yeah, I somehow missed the land grab-on on domains. That would have been cool. But actually, the product I sold was pretty fun. It was called the hand, and it was wind proof jockstrap for cross country ski racers because when you’re skiing wearing lycra ski suits and it’s 10 degrees or colder outside, there can be some issues for guys. So this product was four fleece jockstrap. Basically they had like a soft flex shell on top of it so it cut down on the wind. So anyways, it was called the hand because it was black with a white handprint on the front of it. So it made it kind of fun. But I’d get emails from moms of high school cross country skiers saying, can you make this without the handprint on. Yeah, yeah. Of course the kids want it with, because it was cool.

DAVID ALADDIN:    So how much did that like retail for?

ED KOHLER: Like 17 bucks.

DAVID ALADDIN:    Pretty good.

ED KOHLER: Yeah.

DAVID ALADDIN:    It was a one product website?

ED KOHLER: Yeah.

DAVID ALADDIN:    That how it started?

ED KOHLER: Yeah. I’m creating a bra.  A sports bra called, The Hug.

DAVID ALADDIN:    How did you get into that?

ED KOHLER: So, well, when I was into cross country skiers this is like the product to have. And I…

DAVID ALADDIN:    Oh.

ED KOHLER: I don’t know. I have always been a little bit unto girls so I called up the guy that, who happen to create the product. He happens to live not too far from me. And I asked him if he wanted someone to be a rep for him because I travel around the country racing a lot. And he said, you know actually, I’d be pleased if you’d buy the company from me. I’ll just sell it to you if you’d like, because it started to come a little bit of a hassle for him so this is before things like [Inaudible] existed and so you’d have like the biggest holiday rushes like red roll on a holidays and so it’s like,