AS 71: How I improved my Amazon Seller Feedback from 91% to 100% – Removing Amazon Seller Feedback Step by Step

In this episode, I go into how I improved my seller feedback score from 91% to 100%

This episode we talk in-depth strategies for improving your seller metrics which initially was prompted due to episode 65 – How my entire account got suspended on Amazon and How I was Unsuspended.

In my suspension letter, I had stated my metrics, of which my customer feedback for the last 90 days was sitting at 91%. I thought at the time that was a pretty good rating.

After the suspension, I did a complete reanalysis of my account, 91% is not good enough. I wanted 100% seller feedback happiness, and yes it’s possible.

There’s a lot of services that automatically remove seller feedback. The problem is, I think they overcharge big time. In my state of panic, I investigated how they did it, as well as how to do it without a subscription. It is actually extremely easy to do, and here are the steps.

Step 1. Determine the negative seller feedback.

 You can do this by going into Performance -> Feedback -> View all feedback. Look up the order id for each negative feedback.

Step 2: Open a case.

Now I thought this was going to be frustrating and extremely tedious. It’s not.

Go into Help > Contact us > Selling on Amazon > Customers and Orders > and then paste that order # in.

Step 3. Amazon automatically pulls that order up. > Then you should  Select Customer Feedback Removal Request

The review will show. And 99.9% of the time, the negative seller feedback will not even be about you as a seller. It’s probably about your product, and an issue they had with it. Or it may be about FBA fulfilment. 

If it is about anything other than you the seller…or they included product details in the seller feedback, then Amazon will remove it.

Not only that, I’d say about 80% of the time, Amazon removes it automatically without you submitting a support ticket. They’ve created an algorithm that can detect if seller feedback violated their terms of service, which automatically removes it if the machine learning process deem it violate amazon tos. This algorithm only processes your feedback, if you go through the steps I just mentioned. I’ve detailed it in the show notes…its 2 steps and can be done for each feedback.

Now if Amazon’s algorithm doesn’t automatically do it, you’ll need to submit a support ticket. This is where it gets even more interesting.

Submitting a support ticket for seller feedback is very straight forward. Same process as above, except you get redirected to file that ticket.

You will be prompted to select the reason why this seller feedback violates Amazon’s TOS. Select the following:

* Product feedback: The entire feedback is a product review.

* Fulfillment by Amazon (FBA) feedback - The entire feedback is regarding fulfillment or customer service for an order fulfilled by Amazon.

And then you are prompted to give a reason. I have a cookie cutter response for each removal, hotkeyed into my keyboard, and that response goes exactly like this:

The customer reviews makes reference to the product and the fulfilled by amazon experience.