AS 73: How I’m ranking to next Apple and Samsung – Ranked in Top 5 on Amazon in Major Category

Today’s podcast is episode 73 and your listening to How I’m ranking next Apple and Samsung by building the best most powerful amazon listings.

We’re to go into deep into detail on how I’m copywriting my Amazon listings and how I’ve grown my products to rank in the top 5 of some of the largest Amazon categories. I’m in a very generic category, facing corporations, and century old behemoths who easily pull 60 million or more in yearly revenue. The good thing is, they’re not too tech savvy when it comes to Amazon. And that’s where I’m gaining the edge on them… specifically leveraging tools that’ I’ve built that understand process big data.

To put it into context, if I was selling mobile phones, I’m ranking next to Samsung and Apple.

It has gotten pretty crazy.  This episode has been much awaited, and I’ve held back on going into deep detail until my tools were at a certain threshold of power that could take any amazon listing, and turn it into a kings listing.

And they are really powerful.

I believe that the key to building the best Amazon listings requires leveraging massive amounts of data, so big data +  and deciphering which data is most releveant for your listing using smart algorithms.

So this is where it gets exciting. So lets say I’m building a listing for a new mobile phone that I’m selling.

I will use Word Hammer, which is like merchant words but on steroids. It allows me to query any keyword, and it returns me over 1000 of the best keywords with the most volumetric search keywords.

So when I type in mobile phone into word hammer, it’s showing me over 1000 results, with the most popular keywords searched on amazon being:

boost mobile phones – 450,000

t mobile phones – 368,000

mobile phone – 246000

mobile phone case–  27100

How Amazon keywords churn out.

Those are pretty surprising results. You think iphone or android would search higher, but it doesn’t.  That being said, these 4 strings of keywords, all need to be part of your amazon listing, in the title, in the bullets, description, and the search results fields with 5000 characters allowable..

In my opinion, and from my testing, sprinkling the highest volumetric keywords in each location will rank you better, for high searched ranked terms.

So in other words, the keywords that are type in the most into Amazon, that related to your product will perform the best.

And with word hammer, you can quickly build your product listings directly with the results. You can select the highest 10, 100, or 1000, and directly send it to our amazon list building tool called Keyword King.

So instead of adding keywords that you think will do good, your using big data, to determine the highest searched keywords, and integrating that into multiple sections of your product listing.

Now here’s where it gets even more interesting. I’ve build word hammer to leverage both amazon and google data separately. So when you query “mobile phone” for google, you actually get different results, and even though they’re different, they perform very good as well from what I’ve noticed.

So why’s this crazy.

Well instead of building your Amazon listing with keywords you think are good, you now are using the best keywords from the 2 most powerful search engines, amazon and google, and populating your listing in the 3 key areas:

1. Title

2.Bullets

3. Search Result keywords

See how Google churns out different keywords.

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