AS 15: Quadruple Your Amazon FBA Seller Revenue with This Secret

Amazon is doing what it always does. It dominates anything it wants to. From ecommerce, to IT Cloud storage, services, from Smart electronics and now to Home Made. For Amazon sellers, this is only good news, especially if you’re in homemade items. A lot of mom and pop shops who create their items with their hands will see explosive growth with Amazon’s advantage in easy check out, distribution and traffic volume.

Etsy is here to stay for now, but I think it will be another ebay, second player in the fight of homemade goods over time.

Today’s episode is: Quadruple Your Amazon FBA Seller Revenue with This Secret

Amazon is a battleground, and in order to defeat the other warriors, especially when some of them have bigger wallets or “the most muscle”. No matter where you are at in your journey, this episode applies to you. The key is, you need to be strategic. With less money the big timers -and the big timers have million-dollar bank rolls, every single decision you make moving forward leads to a different path. Think about it. After your first product, you can then launch product 2, 3, and 4. But the thought process of choosing 2, 3, and 4 all lead to different pathways.

Should your product #2 be a variant of product #1? Should it be an add-on item to product #1? Should it be a completely new product, in your niche? Should you create a different product in a different category? Slow down David, hold the breaks, this is mission critical, and the can of worms you opened up, is

Perhaps you can do all 3. But is it smart to do all 3 products, a variant, a new product, and a different category product at the same time? Is it better to buy more volume of product #1, before going to product #2.

I believe the secret to this answer is as follows. First, ensure you have enough volume to support product #1. Don’t going into a new product, without being able to support the sales velocity of product #1. And this takes time, depending your bank roll. If your pushing 1000 units a month, or selling 33 units a day, then you’re going to need a lot of inventory replenishment.

Once you have product #1 fueled properly, I believe the next step is to weight the opportunity of adding a variant, which will convert better versus a “specifically related product” which can have a massive new effect on your business.

“What do you mean David?” - by specifically related product. Let’s say I was selling pencils on Amazon. Every pencil needs an eraser. By selling both, they complement both. The major advantage of this is, buyers will check what else your selling, and purchase that eraser. As you get more sales of pencil and erasers together, then your pencil listing will “eraser” as frequently purchased together on your pencil page.

Let me re-iterate. Your eraser will eventually also be added in your pencil listing under “Frequently Bought Together” The advantage of this is astronomical for your Amazon Business. In a simple click, your customer can add TWO products at the same time to check out.

THAT’S HUGEEEEEE.

That literally doubles your sales on the pencil page. Then after a short while, your eraser page has your pencil being on that page in “Frequently Bought together”. Now you have two areas of traffic, where you are selling both pencils and erasers, giving you 4x the sales as you once did.

Now, there’s another cool little secret. And I have yet to apply this, but it’s going to happen. In total, Amazon can put 3 frequently bought together items total, underneath the main listing. How crazy, epic, awesome, amazing, would that be if you we’re those 2 items + your main listing.

In other words, your main listing is a pencil. Frequently bought together is “your pencil + your eraser + a pencil sharpener” Let’s just say you’d be rocking and rolling,