AS 85: These CEOs are disrupting Amazon PPC by Fully Automating it – Prestozon

Forget excel sheets! Ben, Chris, and Dana are Amazon sellers from San Francisco who got frustrated managing PPC by hand and set out to automate the whole process with Prestozon. The founders met at our last company which was a supply chain finance and einvoicing company targeting large enterprises. As the company grew we decided we wanted to be on a smaller team again and set out to sell on Amazon and use our software and data backgrounds to automate the process where possible. We launched our first product ASAP (and made a bunch of mistakes) so we wrote software to help us find a better product to launch. Once we started doing PPC for our products we were amazed nobody had a good solution for handling it, so we set out to write Prestozon to automate the whole process. We did this while Dana and I were traveling in Asia (China, Sri Lanka, Bali, and Thailand) and Europe and we're 100% bootstrapped.

What you'll learn:

* How Prestozon was founded

* Why they started Prestozon

* How to optimize your Amazon PPC

* How to decrease Amazon ACOS

* How to increase ad spend and profits

* How to tweak product advertising settings

* Techniques to improve your Amazon advertisements

* Negative keywords and how they affect Amazon ppc

And much more. Show notes coming shortly.

Get in touch with Dana,Ben and Chris and learn more:

http://prestozon.com

https://www.facebook.com/prestozon/

DAVID: Great to have you on the show, guys.

BEN:    Thanks.

CHRIS:  Thanks. Good to be here.

DAVID: Can you guys take us in the beginning before Amazon, where did each of your journeys start?

BEN:    We actually all met at the same company building Enterprise Finance Software and we wanted to do another kind of smaller thing and we all decided to get into Amazon FBA.

DANA:            Yeah, we’ve all worked in software for most of our careers. All that you…

CHRIS:            Yeah.

DANA:            And we started in Amazon and then we then realized that Amazon software space is… there’s a lot of tools that weren’t available yet, so were like, all right, sound great. Like, we need these tools as sellers and we love building software so it’s kind of natural fit.

CHRIS:            Actually, we started from a different perspective first, so in FBA. We actually have this idea, like we want to start it automating from the scratch, so we actually built a market analyzer to figure out like if we start like what would be the best products to go with and that was kind of like our first attempt. But then, pretty soon, after we’ve figured out that there are a lot of other steps in between too that have gaps in how the tools work right now over this availability to make it easier for you as a seller. So we basically just started working our way through that.

DAVID: At this enterprise companies, I'm guessing it was a corporate sell company. How many employees were, was in that company?

BEN:    Actually it was a start up. We… I joined when there were 60 people.

CHRIS:            I joined when there were 30, but when we left it was…

DANA:            Yeah.

BEN:    200?

CHRIS:            ... 250 or more?

BEN:    Yes. It was still a small company but…

DAVID: Right.

DANA:            The Company’s name was Taulia and it’s enterprise because we built software for the largest companies in the world. So, Coca-Cola, like Home Depot, I don’t know.

CHRIS:            Pfizer.

DANA:            Pfizer.  So we built software to handle their financial electronic invoicing. Payment.