Today on the show Tracy Hazzard came on the show! Tracy Hazzard is CEO of Hazz Design, ghost designer of 250+ consumer products generating almost $1 billion at on-line & at retail. She is an Inc. Innovation Columnist, co-host of WTFFF?! 3D Printing podcast and co-inventor on 37 patents. She talks about her secrets to getting an 86% success rate on our product commercialization and how a team of 2 designers + 3 virtual assistants can design, develop and source so many products in so little time.
What you'll learn:
* Don't get to attached to your products
* Engineering and design
* How to deal in recall situations
* Commercialization decisions
* Launching into Costco and Amazon
* How to get into Costco
* All about 3D Printing
* How 3D printing manufacturing will shift private label eventually
* How she is using makerbot 2
* What 3d printer she uses
* How she leverages her team to build a better business
* How she is brand building and building brand integrity
* How she re-designs her products
* Her design focus and specialty
* Prototyping successful products rather than me-too products
* Designing for the female in mind
* Patents and patent protection
And much more!
Contact Tracy:
http://hazzdesign.com | 3dstartpoint