In this episode of In The Arena, co-hosts Jared Miguez, Lauren Navarre, and Jonah Fry are joined by Shelby Clement for a fresh conversation about ideal clients and how your marketing should evolve as your business grows.

This episode brings a different perspective to the conversation.

Shelby breaks down how many business owners create an ideal client once — and never revisit it — even as their business, experience, and goals evolve over time.

In this episode, we cover:
• How your ideal client evolves as you grow
• Building a brand that feels authentic and human
• Marketing with clarity, connection, and intention

Season 2 of In The Arena is focused on helping business owners grow with more clarity, structure, and intentionality. If you want to become a better marketer and better understand the people you’re trying to serve, this episode is a must-listen.

🎙️ Hosted by Jared Miguez, Lauren Navarre & Jonah Fry
🎧 Available on YouTube, Spotify, and Apple Podcasts

Follow Co-Hosts here: 
https://linktr.ee/ITAPSOCIALS